The Impact of Digitization on everyday life-PART 2

 

Big brands like Absolut with their Absolut truth campaign, Nivea , Hyundai , Lynx have embraced this change and created revolutionary content. Organizations world over are now focused on delivering seamless, meaningful, engaging content while incorporating new emerging technology, adopting a test launch and learn approach after which changes are made based on customer feedback.

 

Few years ago if you were to buy a vacuum cleaner from a store, you would go to the store and buy one that matches your specifications, come back home and see that it’s not as good as they described it to be! Today, you have the choice of looking it up, checking reviews and invest on something that is worth the money. People are practically using it for everyday life! Brands use location services, QR codes, Augmented reality, electronic papers and have taken the customer- brand relationship to an all-new high.

 

Take a look at this chart to see how engagement is changing over time (Source: Ernst & Young )

How engagment is changing over time

 

 

 

 

John is sitting at a café waiting for his first cup of coffee for the day at 8:00 am and his jawbone buzzes indicating a call, he answers it, discusses work while working on his iPad, makes a few appointments through his collaborative calendar and leaves the café. He walks to the car and gets to work, begins his day. His mind jogger app reminds him of his activities every half and hour while his device buzzes him of the steps he’s walked and how much is left to attain his goal for the day. On his way back home, Siri guides him to make a reservation at a plush restaurant, while Navman shows him the way to the nearest Florist, finishes a few calls on his Bluetooth speaker blaring out of his Peugeot and he’s out for his date.

 

 This just got more real and better with the introduction of Google Glass. Our experiences as customers are enhanced, because of small personal gestures, virtual assistants to bring a sense of familiarity while also making meaningful and lasting connections with the customers. They have moved beyond falling for mass marketing techniques to one of segmented marketing techniques. Allowing the user to interact with the brand and make their choices of sticking to the brand or move.

google-glasses-v-2

 

(Image credit via- www.techinfo2.com)

 Augmented reality is changing the future

 

(Image via http://www.augmentedrealitytrends.com)

 

According to E&Y , these are the expectations of GEN Y- they represent over a quarter of the world’s population and have significant ideas and are equally impossible to ignore.

 

-They seek transformational change

-To connect with consumers and employees, companies cannot just look good- it has to be good

-They seek transparency

-Visible peer recommendations in decision-making

-Immediate feedback

-Flexibility

 

 

So what do you as consumers, business owners, students, teachers, moms, do? You can effectively gather an understanding of how technology, digitization can work for you? What must you do to create a seamless operation model that connects to suppliers, partners, and employees, B2B?

 

Anticipate what the competition is doing and beat them to it ! Use it to enhance your current model, transform your method of working, and invent a new business model if you have to. If you are a supplier or a partner, see how you can improve work times, work with lower budgets; provide end-to-end solutions for your supply chain process.

 

Digitization has emerged as a key economic driver. It accelerates growth, promotes cultures, facilitates employment across different sectors and of course improves productivity!

 

Whether you’re young or old, off you go to embracing digitization and making it work for you !

 

How has digitization changed your life? We’d love to hear from you!

 

-Social Pandora

 

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The Impact of Digitization on everyday life-PART 1

Impact od Digitization.jpg

 

(Image credit – http://www.widernet.org)

Howdy!

We have been writing about Social Media; it’s benefits, posts on using each of the networking sites to your advantage and measuring your efforts. But as we helped more small to medium sized companies with their campaigns, we took a step back and pondered.

While the youth, the young adults of today with their selfies, text messages that read LOL, BTW, OTW, LMAO, ease of technological lingo, if you will, easily adapt to the constantly changing industry. We wonder, how have the others fared? New technology or change in general is disruptive. And with the pace it is currently at, it has posed a fair few challenges to businesses.

While wondering, we had our team meet a few people- students, university staff, office goers, business owners, café workers, content writers, stay at home moms and work from home employees and asked them how digitization has impacted their lives. The result was astonishing, to say the least. Digitization as we know it is a step ahead and greater than the Internet.

Impact of Digitization

(Image credit- http://www.saphana.com)
Most business owners we met had been running the business for 35-40 years and it is safe to say that they knew what they were doing. But, it’s the digitization boom that’s created an imperative for digital innovation, technological upgrades and better engagement. Now while businesses have realized this, some often find it hard to pursue that innovation and disrupt their functioning business model for one that offers a more competitive advantage.

In the harsh world of marketing, if you don’t do it, your competition will beat you to it! So business owners need to deal with the challenge of understanding the technology, engage with suppliers, partners, clients, even employees digitally while also paying extra attention to the customers.

To begin, change needs to be from the top level and work downwards, and extend to all the departments. Developing a digital strategy that is robust, comprehensive, innovative should extend beyond the IT and operations department. It’s got to be cross- channel and should enable continuous engagement with all your stakeholders.

Globally, there have been major changes in the online world. Decline of the cost of media distribution, introduction of broadband has made content available to millions and on a commercial level.
Creating user –generated content which has paved way for companies to change their advertising strategies allowing customers to participate in the usage and review of their products or services
Content marketing with the inclusion of photographs, images, videos, video blogs making it that much easier to connect with people, learn new things and find time to reflect
Web search itself has changed to allowing collaborative working and flexibility of searching for content that is now made easier to find.

Media companies aren’t the only ones reeling from these changes!

 

Information Overload

(Image credit via –www.thecybersec.co.uk)

Students have flocked to the Internet cafes, bought laptops to assist them in their education, there’s an increase in the consumption of data, allowing access to researched articles, international data on topics, broader perspectives – all while shaping the individual! The impact of this is a real time global exchange of information between multiple connected devices-phones, tablets, PC’s, SMART TV’s

Group of college students studying at campus

(Image credit via ihworld.com)
Head over to PART 2 of this article to understand the influence of new emerging technology on today’s world and the latest research that shows what Generation Y expects!

 

 

 

 

Putting the success back into your social media campaign!

Putting the success back into your social media campaign!

2 Part series

 PART 1

 

Putting success back into your social media campaign

(Image via http://www.switch-magazine.net)

 

By now you’ve run a campaign or two across a few social media platforms and you are noticing people take note of your brand; what you have to offer and maybe even dropped by your office! While all these are great signs of progress; you still need to measure how well that progress has been. Measuring the campaign will tell you where you’ve been successful and where you can improve.

 

At the start, you would have set goals for your campaign, the number of followers, fans you want, the levels of engagement for your campaign etc. so when you measure your results, you will have two kinds of analytics –ongoing analytics and campaign focused analytics to focus on. Measuring the success of your social media campaign is not very different from you measuring the success of your marketing efforts. You will still see where your customers are from, how many times the ad or campaign on TV and social media was clicked; what do they like, socio- economic and cultural backgrounds etc.

 

As marketers, we are all on a mission to be better than our competitors, out-think others, deliver better products and services and track our efforts.

Ongoing analytics are those that you will keep tracking over time. These are necessary to understand the trend; the peaks and pulses about your brand and that of the competition over a period of time. To do this, you need to set up brand tracking and check the results every now and then.

Campaign metrics will measure the results of your targeted marketing activities or campaigns. These can also vary from campaign to campaign and depend upon the goals you set.

To get the best possible results, you will need a combination of both

So without further ado; here’s a list of what you should be measuring

1.Measure your social media listening activities: If you aren’t listening as part of your campaign, you’re missing out on the conversations people are having about your brand. When you do listen you gain insights into your brand

How engaged are your target audience?

What customer support issues are they happy with?

What customer support need gap can be filled?

Are there any changes to your product or service you need to make?

Performance management?

 social media listening

(Image via www.leadformix.com)

Most people do not listen with the intent to understand; they listen with the intent to reply”– Stephen R.Covey

Use listening tools to understand how many people you’re helping through your campaign, are your fan followers increasing, etc. prioritize the points and use the information gathered to make changes to your business.

 

2. Measure Growths and Reach:

 

 

 

Measuring social media growth

                  (Image via http://www.marketingzen.com)

 

How healthy is your growth rate? Watch for a steady increase in the number of your fans, followers and subscribers. We also like to club growth, reach, volume, exposure under one metric- Awareness-how far is your message spreading?

3. Engagement: Are your followers interested in what you post? Do they comment? Interact? Maybe even poke, write an LOL? Well that’s great! It’s exactly what you need! It cannot get any easier really, just monitor the quick interactions to your channel- starting with how many likes, shares, +1’s, comments, retweets, mentions repins etc. Always set a target and then work your way up to measure the targets on a bi=weekly or monthly level. See how far your interactions increase, decrease or remain neutral. The idea is to keep increasing but also maintaining a good engagement level.

 

(PART 2 CONTD ..)

 

 

 

 

 

 

20 + Creative ideas for Social Media Marketing

creativity in social media(Image via WeSEE.com)

 If you’re a small or medium sized enterprise, churning out content everyday can be monotonous and most often, you find that you need to shake things up a bit to get your page noticed.

 

93% of businesses are currently leveraging social media to gain more customers, acquire new businesses deals or to build brand loyalty. So if you need to stand out from the competition and effectively attract customers and other businesses, you need creative social media content. So here are our top tips to get you started!

 

  1. Share your experience:Share your experience

 (Image via @brainwaves-ni.org)

 

While a lot of information can be got over the Internet, you’re more likely to get heard when you share your experience. It could be anything- A problem you solved, an issue you faced, tips etc. It helps to build relationships and find other like minded people to share expert tips with.

2.   Post a Photo and ask your fans what they think it could be- Our Mystery Photo round !
Help create a sense of excitement with your brand.

3.    Caption this- National Geographic on their Facebook channel does this beautifully and it gets high engagement too! Post a photo and ask your fans to caption it or what they think it represents. It’s perfect for increasing engagement and you get an idea what your audience are like.

4.   Share a Video- Videos are the most shared form of content and gets maximum attention in the social media world! So share a video of your own or something that interested you. It’s good to cross promote too !

5.   Where’s Waldo or the picture hunt-  Post a photo and ask your fans to find any of your brand items, raw materials, finished products etc. It’s fun and gets people to participate!

6.   “I spy something with my  little eye”  – Similar to the picture hunt but you can give them specific things to look for in the picture rather than looking for random things in the picture.

7.   Change the Profile picture and Cover photo:  Spice it up with different pictures to keep the page active. Keep coming up with creative images that reflect your brand’s vision.

8.   Share Funny Stuff- Photos of your office fun, videos you stumble upon from the web, funny images etc. Humour always works well on social media and it helps to lighten the posts for the day.

9.   Share 2-3 pictures and ask which of them your fans like best -It garners interesting responses and provides good insights to what your audience likes.

10.                Riddle me this!

 

riddles for creative social media marketing

(Image via Bubbleviews.com)

 Ask a Riddle or ask them to unscramble a word Jumble-Break the monotony of posts with this fun game!

11. Create a teaser campaign: When you want to test a thought that hasn’t quite made it big as yet, create a teaser and keep referring to it in your posts to gather curiosity and to build conversations about the topic or thought. You will know what works , how to change anything or how to make it better.

12.Create a ‘ Behind the Scenes’ video series: Use a smartphone or tablet to record your own ‘behind the scenes’ video to show what you’re working on (outlines, schedules, raw materials and so on). Remember to keep it short and sweet!

13.Share your ideas on a new marketing plan or campaign idea and ask your audience what they think of it. What  better way to find out what they really like?

14.                Did you know’?  Fun fact or Trivia- Each week post a fun fact or trivia, a small way to merge education and entertainment don’t you think?

15.                Share inspirational quotes- Short Inspirational quotes to motivate your fans during the week.

16.                Share Live testimonies: Share the testimonies your clients, fans or friends have of you and your work. Show your fans what you’re like!

17.                Fill in the blanks:

 

I prefer ______________________ to chocolate. A once a week post to build engagement and personalize with your fans.

18.                Provide Expert or Handy tips –

19.Pin it to win it! A contest that works like this. Ask your fans to follow you on Pinterest and repin photos from your board named ‘Brand X’s Pin it to win it Board’ and a #BrandXpinittowinit and get fans to participate from across your social media channels. Choose a winner at the end and offer them a prize.

20.                Offer a Facebook Fan’s only offer

21.                Ask me anything day!- A chance for your fans to ask you questions on that particular day every week. A chance to give them hands on advice, tips, lessons etc

22.                Fact or Myth? Works similar to Did you know? at no 14

23.                Use the ‘Coming Soon’ Message across all your social media channels to let your audience know that something exciting is about to happen!

 

Try these handy tips and get more followers and build relationships with your fans on all your channels!

 

Let us know how it works! What creative ideas do you use on your campaign?

-Social Pandora

 

 

 

 

Demystifying Content Curation

content curation(Image by WeSEE)

 Hello,

Well it’s Monday (Again!)  and we’re bringing you a new post for your day. It’s part of the strategy series of posts we’re doing to help you get started with your campaign and hopefully douse any concerns you may have or to answer your  any queries relating to content.

In this post we will cover:

  1. What is Content Curation
  2. Content Curation tips to add to your marketing mix
  3. Content Curation Step by Step
  4. Content Curation tools to get your content to spread like wildfire!

content(Image by WeSEE)

 Now that you’ve got your pages up and running, it’s time to put some great content out there for your readers!

 

Content Curation:  Differing from a museum curator, content curation is the art and science of finding good content on the web and presenting it in a meaningful and organized way, centralized around a specific theme or topic.

Why Curate?

Content Curation can help build your audience. A content curator will spend hours sifting through, sorting, arranging, researching and publishing information. He will choose the best content that is relevant and informative and share it with the community.

 

Curation can help you build authority, gain trust, build loyal followers if you curate relevant news and information.

who is a content curator

 (Image by WeSEE)

 The content can come from various sources like blogs, articles, videos, photos, infographics, podcasts etc.

How to use content curation:

  • Always ensure that credit is given wherever necessary like the sources from where your content is
  • Avoid using only curated content alone but rather a healthy mix of both curated and original content
  • Use a good mix of automated tools as well as human interactions.

This graphic from SocialBites explains it beautifully,

 

content-curation-process

 (IMAGE BY SocialBites)

Content Curation Strategies to Add Value to Your Marketing Mix:

  1. Know your audience
  2. Pick topics that focuses on your audience’s interests
  3. Ensure that the content quality is impeccable and used to inform, engage or entertain readers
  4. Share on a consistent level
  5. Never use the same heading as the original piece of content
  6. Add your own commentary to it.  It will help you differentiate your content and promote your own thoughts on the subject. If you give an explanation as to why it is relevant or why it caught your attention, it might inspire others to read it too.
  7. Link back to the source
  8. Use different kinds of media to tell your story

content curation step by step

 (IMAGE BY BethKanter)

 

We also like this post published by Pawan Deshpande on using six different approaches for content curation;

Is it Abstracting? Quoting? Summarizing? Take a look here

Six Approaches to content marketing

Where Exactly Do We Get Content from?

content curation sources(IMAGE BY WeSEE)

 Blogs like WordPress allows you to search current topics and see what others are blogging about on Reader.

Tweetdeck can perform automated searches for keywords and hashtags, giving you instant access to articles that are currently trending.

Paper.li is a twitter creation tool to publish an online newspaper. You can find interesting content, share them with your followers and promote photos, videos all across the web.

Google+ for its rich keyword search capabilities, simply type a query into the search bar and filter your results by’ Best’ posts or by ‘ Recent Posts’

Pinterest for sorting, organizing rich visual images and for maintaining content.

Why do you need content curation tools:

  1. Because coming up with content on a continual basis is challenging and having a tool makes it easier and more consistent
  2. It helps you track your results
  3. Organize your content
  4. Promote content

Some tools we like are:

1.Zemanta Content Creation while you blog

2.  Flipboard– Social magazine that lets you share great content

3. Bundlr– Bundle and share content

4. Storify– Add and curate content from any public webpage

5. Scoop.it Turn your content creation into a magazine

6. Bag The Web Curate Web content, Create a bag to collect, publish and share

Also check out this post by WECAI for more great content curation tools.

http://wecai.org/5895/99-resources-content-curation-software

Social Media Today , in one of their content curation articles mentioned VerticalMeasures President Arnie Kuen who recommends what he calls the rule of thirds for integrating content curation in your own social media posts:

  • ⅓ of Your Time is Promoting Original Content
  • ⅓ of Your Time is Sharing Content Curation
  • ⅓ of Your Time is Engagement and Dialogue

We think it’s a fantastic way for managing time and creating great content.

Are you using content curation as part of your strategy? Or will you be giving it a shot after reading this post?

Let us know which tools you like best!

Curate! Curate! Curate!

 

-Social Pandora

Creating super easy content marketing strategy in 8 steps

Content plan

 You’ve started using social media for business (Good work, Btw ) and created the company profiles across the main social media channels. That’s the first step you need to start a campaign and to create content.

Now, you have the content part of it to begin. Well, you may have heard that ‘Content is king’ so we need to get that sorted out first and sorted out right. For most companies, launching your own content marketing campaign can be daunting. But with this quick guide that we have put down for you, you will be up and running in no time!

Remember, a content marketing plan is only good if it helps you achieve your goals.

What are the elements that belong in a content marketing plan?

content marketing elements.jpg

Content marketing is the soul of any organization and needs time and attention to detail.

Okay, so what exactly is content strategy?

Simply put, it is the analysis, creation, publication, planning, and management of content and it could refer to any of the above-mentioned elements.

Rock your content strategy with these steps:

rock-rule_large

STEP 1: Define your Objectives

What form of media should you choose? Do an audit of your company to understand where you lie and if there are any changes being made to your company. This will give you an idea of your strategy and what message you need to convey. Would videos, blogs or e-books work? Or will a combination of things?

STEP 2- Define your key content theme

What is the single most thing  your brand needs to be associated with or known for? The key content theme should include the following

  • Your customer profile
  • What do they need or want?
  • How will you solve their issues?
  • What will your positioning be?

This is very important for defining your audience and focusing on their unmet needs

STEP 3: Understand your market

You may say “Of course I know my own market”,  but this is purely to create audience personas. Where are they most active? What are your competitors doing? Who are they reaching? What relationships do you need to start building in the industry in order to reach your customers through your content?

STEP 4: Create a content planning calendar:

Align content development with social media metrics and goals. If you’ve created content before, see what has worked for you. Check it’s performance. Did you get noticed? Shared? Were there any comments?

If you haven’t created content before, create your first batch of content on the main channels you have chosen. Create user generated content and create designs like photos and illustrations to be more engaging.

Create a calendar that works for you but include these too

  • Content type
  • Title
  • Category
  • Keywords to be used
  • Distribution channel
  • Date of publishing
  • Goals ( Ex: 110 shares or 50 likes etc)

Ensure that everyone in your team has access to it and are equally involved in content generation process

STEP 5: Set a launch strategy

You can try your creative ideas on focus groups, or few customers to see how you do. Create content for each of the channels and decide when they will be published.

Our tip is to post 5-8 times a day on Twitter and 1-4 times a day on Facebook to get optimal results. Concentrate on increasing daily updates.

STEP 6: Engage in real interactions

Always be available to your audience in real time and have more meaningful conversations with them.

STEP 7: Make sure your blog is mobile friendly and network in all the right places

STEP 8: Wrap up and measure your success

With the first piece of creative work in the bag and results being gathered, you and your team should now go over all aspects of the content and begin working on the next campaign. Or create fresher, more interesting and diverse content.

rock this

Additionally, We love these tips from Social Media Examiner

  • Show your human side with photos and  your work environment
  • Ask your reader’s questions – generate conversations and get a bird’s eye view of what their lives are like
  • Replicate your brand strategy across all channels
  • Use hashtags- great way to get noticed and participate in active conversations
  • Link your outdoor promotional events with social media

A workable content strategy will help you build, plan and maintain a website easily and effectively.

Get started with these and see how it works for you.

Or give us a ring and we’ll do all the hard work for you!

-Social Pandora

(Images Via- WeSee and Blackhold.nusepeas)