The Impact of Digitization on everyday life-PART 2

 

Big brands like Absolut with their Absolut truth campaign, Nivea , Hyundai , Lynx have embraced this change and created revolutionary content. Organizations world over are now focused on delivering seamless, meaningful, engaging content while incorporating new emerging technology, adopting a test launch and learn approach after which changes are made based on customer feedback.

 

Few years ago if you were to buy a vacuum cleaner from a store, you would go to the store and buy one that matches your specifications, come back home and see that it’s not as good as they described it to be! Today, you have the choice of looking it up, checking reviews and invest on something that is worth the money. People are practically using it for everyday life! Brands use location services, QR codes, Augmented reality, electronic papers and have taken the customer- brand relationship to an all-new high.

 

Take a look at this chart to see how engagement is changing over time (Source: Ernst & Young )

How engagment is changing over time

 

 

 

 

John is sitting at a café waiting for his first cup of coffee for the day at 8:00 am and his jawbone buzzes indicating a call, he answers it, discusses work while working on his iPad, makes a few appointments through his collaborative calendar and leaves the café. He walks to the car and gets to work, begins his day. His mind jogger app reminds him of his activities every half and hour while his device buzzes him of the steps he’s walked and how much is left to attain his goal for the day. On his way back home, Siri guides him to make a reservation at a plush restaurant, while Navman shows him the way to the nearest Florist, finishes a few calls on his Bluetooth speaker blaring out of his Peugeot and he’s out for his date.

 

 This just got more real and better with the introduction of Google Glass. Our experiences as customers are enhanced, because of small personal gestures, virtual assistants to bring a sense of familiarity while also making meaningful and lasting connections with the customers. They have moved beyond falling for mass marketing techniques to one of segmented marketing techniques. Allowing the user to interact with the brand and make their choices of sticking to the brand or move.

google-glasses-v-2

 

(Image credit via- www.techinfo2.com)

 Augmented reality is changing the future

 

(Image via http://www.augmentedrealitytrends.com)

 

According to E&Y , these are the expectations of GEN Y- they represent over a quarter of the world’s population and have significant ideas and are equally impossible to ignore.

 

-They seek transformational change

-To connect with consumers and employees, companies cannot just look good- it has to be good

-They seek transparency

-Visible peer recommendations in decision-making

-Immediate feedback

-Flexibility

 

 

So what do you as consumers, business owners, students, teachers, moms, do? You can effectively gather an understanding of how technology, digitization can work for you? What must you do to create a seamless operation model that connects to suppliers, partners, and employees, B2B?

 

Anticipate what the competition is doing and beat them to it ! Use it to enhance your current model, transform your method of working, and invent a new business model if you have to. If you are a supplier or a partner, see how you can improve work times, work with lower budgets; provide end-to-end solutions for your supply chain process.

 

Digitization has emerged as a key economic driver. It accelerates growth, promotes cultures, facilitates employment across different sectors and of course improves productivity!

 

Whether you’re young or old, off you go to embracing digitization and making it work for you !

 

How has digitization changed your life? We’d love to hear from you!

 

-Social Pandora

 

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What you need to know to be a successful entrepreneur

Chase the vision, not the money, the money will end up following you “ – Tony Hsieh, Zappos CEO

 

Mark Zucherberg, Richard Branson, Reggie Brown, Evan Spiegel are all names you’ve heard of or even people who you’ve looked up to. Entrepreneurs come in different shapes and sizes, educational and economic backgrounds but there’s not many things that are common except for the passion, perseverance, never say die attitude and the ability to take risks that comes with the job.

In order to get to where they are, you can bet your bottom dollar that they’ve faced hardships, made numerous mistakes, and tried various things before they perfected their business.

 

The difference between most entrepreneurs, you will notice is their attitude. Either to persevere or to give up when faced with adversity, to not let competition pull you down or shut shop when there are a few bad reviews. It takes a lot more to be a good entrepreneur.

 

What makes them successful?

 They:

  1. Figure out what they want to do; and take baby steps towards their goal
  2. Pause in-between steps to see how far they’ve come and reassess their next step. It’s more a routine of Act.Pause.Learn.Pause.Build.Pause.Repeat
  3. Deal with uncertainty and contingency by experience and not just theoretical plans that have been put in place.
  4. Put yourself out there and try new things and at some point you will figure out what you’re good at and stick to it.
  5. See over every detail of your business. It’s good to look at the big picture but also the smaller details. Especially the case when you’re just starting out.
  6. Never give up-No matter what! They’ll always be moments that bring you down, leave you faithless and competitors will try to cut you off. But, remember why you started your business and stick to it.
  7. Get out of your comfort zone– It’s important to stay scared in the beginning. Some call it staying hungry and some call it staying scared. Either way, the sentiment’s bottom line is the same. Which is to use it as an important motivator.  Go outside of your comfort zone, learn to survive, grow and evolve.
  8. Create what the market needs: This is an important thing you will find most entrepreneurs doing. There are a lot of people with a lot of ideas out there but not every idea is a lucrative business to pursue. If you begin with a current market need, you have a market that is already present with the people who need what you have.
  9. Don’t begin by thinking you will be rich and famous: Believe it or not, entrepreneurs don’t’ have money, success or fame as their goal but rather the by-product.  They begin by working on their product or service, perfecting it until they’re the best at it. The fame, fortune and success will follow on it’s own.
  10. Push yourself harder
  11.                   Learn to finance your business well: Begin with sufficient financing before you move on
  12.        Manage your time well: Remember that time is money
  13.               Learn to function as teams and play to everyone’s strengths
  14.                   Turn Obstacles into assets
  15.                 Learn to say ‘NO’ when the need arises. It’s essential to say no to some great ideas in order to get to the brilliant ones.

 

“The value of an idea lies in the using of it.”—Thomas Edison, General Electric Co-founder

 

 We hope that these 15 tips from successful entrepreneurs and business owners will help motivate you and give you  the ideas you need to keep surging ahead.

 

“Make every detail perfect and limit the number of details to perfect.” —Jack Dorsey, Twitter co-founder

There’s nothing wrong with staying small. You can do big things with a small team.” —Jason Fried, 37signals founder

What tips do you use for your business? Let us know!

-Social Pandora

 

20 + Creative ideas for Social Media Marketing

creativity in social media(Image via WeSEE.com)

 If you’re a small or medium sized enterprise, churning out content everyday can be monotonous and most often, you find that you need to shake things up a bit to get your page noticed.

 

93% of businesses are currently leveraging social media to gain more customers, acquire new businesses deals or to build brand loyalty. So if you need to stand out from the competition and effectively attract customers and other businesses, you need creative social media content. So here are our top tips to get you started!

 

  1. Share your experience:Share your experience

 (Image via @brainwaves-ni.org)

 

While a lot of information can be got over the Internet, you’re more likely to get heard when you share your experience. It could be anything- A problem you solved, an issue you faced, tips etc. It helps to build relationships and find other like minded people to share expert tips with.

2.   Post a Photo and ask your fans what they think it could be- Our Mystery Photo round !
Help create a sense of excitement with your brand.

3.    Caption this- National Geographic on their Facebook channel does this beautifully and it gets high engagement too! Post a photo and ask your fans to caption it or what they think it represents. It’s perfect for increasing engagement and you get an idea what your audience are like.

4.   Share a Video- Videos are the most shared form of content and gets maximum attention in the social media world! So share a video of your own or something that interested you. It’s good to cross promote too !

5.   Where’s Waldo or the picture hunt-  Post a photo and ask your fans to find any of your brand items, raw materials, finished products etc. It’s fun and gets people to participate!

6.   “I spy something with my  little eye”  – Similar to the picture hunt but you can give them specific things to look for in the picture rather than looking for random things in the picture.

7.   Change the Profile picture and Cover photo:  Spice it up with different pictures to keep the page active. Keep coming up with creative images that reflect your brand’s vision.

8.   Share Funny Stuff- Photos of your office fun, videos you stumble upon from the web, funny images etc. Humour always works well on social media and it helps to lighten the posts for the day.

9.   Share 2-3 pictures and ask which of them your fans like best -It garners interesting responses and provides good insights to what your audience likes.

10.                Riddle me this!

 

riddles for creative social media marketing

(Image via Bubbleviews.com)

 Ask a Riddle or ask them to unscramble a word Jumble-Break the monotony of posts with this fun game!

11. Create a teaser campaign: When you want to test a thought that hasn’t quite made it big as yet, create a teaser and keep referring to it in your posts to gather curiosity and to build conversations about the topic or thought. You will know what works , how to change anything or how to make it better.

12.Create a ‘ Behind the Scenes’ video series: Use a smartphone or tablet to record your own ‘behind the scenes’ video to show what you’re working on (outlines, schedules, raw materials and so on). Remember to keep it short and sweet!

13.Share your ideas on a new marketing plan or campaign idea and ask your audience what they think of it. What  better way to find out what they really like?

14.                Did you know’?  Fun fact or Trivia- Each week post a fun fact or trivia, a small way to merge education and entertainment don’t you think?

15.                Share inspirational quotes- Short Inspirational quotes to motivate your fans during the week.

16.                Share Live testimonies: Share the testimonies your clients, fans or friends have of you and your work. Show your fans what you’re like!

17.                Fill in the blanks:

 

I prefer ______________________ to chocolate. A once a week post to build engagement and personalize with your fans.

18.                Provide Expert or Handy tips –

19.Pin it to win it! A contest that works like this. Ask your fans to follow you on Pinterest and repin photos from your board named ‘Brand X’s Pin it to win it Board’ and a #BrandXpinittowinit and get fans to participate from across your social media channels. Choose a winner at the end and offer them a prize.

20.                Offer a Facebook Fan’s only offer

21.                Ask me anything day!- A chance for your fans to ask you questions on that particular day every week. A chance to give them hands on advice, tips, lessons etc

22.                Fact or Myth? Works similar to Did you know? at no 14

23.                Use the ‘Coming Soon’ Message across all your social media channels to let your audience know that something exciting is about to happen!

 

Try these handy tips and get more followers and build relationships with your fans on all your channels!

 

Let us know how it works! What creative ideas do you use on your campaign?

-Social Pandora

 

 

 

 

Why your business needs Google+ – the tool to watch out for in 2014

google+

(Image by WeSEE)

In our previous post, we mentioned that Google + is imperative for any business- Small, Medium or Large. If you don’t have one, now is the best time to join. But we wouldn’t want you to join without knowing all about it would we?

To create an account: Here is a link that will help you create your Google+ profile and business page. It’s pretty step-by-step and will have you creating a page in no time.

Google + for Business

In it’s recent Quarterly report , Janrain analyzed the social log in preferences of consumers across the website and mobile apps of its 365,000 customers, and here’s what they found.

janrain_social_login_prefernces

In the 3 quarter of 2013, Facebook captured 45% of all social log-ins beating Google, Twitter, Yahoo, LinkedIn as a means to log into a third party website and mobile applications. But according to the report, Facebook’s share of overall market has been slipping and although it is still dominant, it is losing some consumers who are opting for alternatives like Google+.

quarterly_social_login_610x407

In the previous 3 quarters Google+ was no 2 and accounted for 33% of social log-ins. Read more of the report here,

http://janrain.com/blog/social-login-trends-across-the-web-for-q3-2013/

But, despite being the second largest social networking site, a lot of the businesses don’t use it or are unsure of how to use it.

Before we proceed, here’s a quick look at the differences between Facebook and Google+

Facebook vs. Google+: A Guide to Brand Pages [INFOGRAPHIC] - An Infographic from Pardot

(Embedded from Pardot)

 

Google+ is a social networking website that integrates with Google’s entire feature list. Plus it has  huge weight in terms of SEO and organic search.

Google+ allows you to post links, photos, videos, text content just like you would on Facebook but does so using the concept of ‘Circles’ where you can group followers according to interests or any other criteria. It is great for building long conversations and therefore lasting relationships.

They also have this unique concept of ‘Hangouts’, which enables group meetings, discussions, and demonstrations. Think of it as an option for panel discussions, teaching a new concept, after which the video can be uploaded to YouTube. Professional and yet effortless, Google + allows you to edit photos that you post onto the network.

benefits of google+(Image by WeSEE)

The best things about G+:

  1. Seamless Integration– it neatly integrates with various other tools, making it easy to share and manage content. Integrate with Gmail, YouTube, Maps, Chrome and Google Play

   2. +1 Popularity ranking signal for SEO– works like Facebook’s ‘like’. Google users who like your page will press the ‘+1’ icon. Google then determines how popular your business is.

3. Google Authorship– Allows you to link your content across the internet, letting Google know what content you have created. More importantly that it has originated from you. The greater the content you publish and the wider it is shared, Google will regard you , helping to boost your author rank

4.Your business page allows you to make updates to your wall, link your business to any content that you’ve created using the

rel=”publisher”code

Getting the most from G+:

1.Practice before you go live- Have a ‘ Hangout’ session informally to understand how it works

2.  Be visual-As with most social media sites, including photos and videos wherever will boost your interaction with others.

3.Start a community: Easy to set up, it can be sued for a good cause, a good base for knowledge sharing or based on common interests.

4.Share a wide range of content: Curate a broad range of content including both original and others content.It makes it more interesting and appealing to your audience

5.Set up Google Authorship: This will help increases visibility in organic search

6.Review the Brand Page content– Doing this every 90 days will improve your ranking results. G+ auto corrects page revisions

7. Make full use of the +1 button: it will integrate brand pages into the social and open graph formats.

Many marketing and SEO experts love using G+ for business for its SEO, communications and connections.

We love this infographic by Chris Brogan and Blueglass that beautifully depicts why you need G+ for business today.

Join  G+ today and let us know what you think!

-Social Pandora