Make your business agile

Is Your Business Socially Agile?

Make your business agile

(Image Credit: tech-clarity.com)

Hello!

It’s almost the end of yet another year! As we reach the end of another year, businesses look back and see how they went the previous year. What worked, what didn’t and key takeaways from next year. We too are gearing up for a good 2015 and we have learnt a few lessons along the way.

Among other things; we have changed the way we work. Moving from time consuming, micromanaged, sequential projects to finding a more agile result oriented process.

Is your social media strategy agile? Are you spending too much time on your content marketing? Is SEO and SEM a distant possibility than an immediate task for your company?

Do you work an environment that values interactions and individuals over processes and tools? If you aren’t, it is time to rethink your strategy.

keep-calm-and-rethink-your-strategyMany businesses and entrepreneurs use different marketing and sales tactics to promote their business, gain customers and gain revenue. While social media and content marketing boost your company’s efforts; incorporating an agile marketing approach will take it to another level!

Agile-mindset-2 Time To adapt (Image credit:planit.net.au)

Don’t believe us?

Imagine this scenario- You come up with a concept for your business or you outsource it to an agency, after which work is initiated, consolidated, website design is complete, analysis is done and voila! Your project is signed, sealed and delivered! But after a year or so, you notice that it isn’t getting enough traction, your website has bugs and you need SEO, it’s too slow etc etc.

Sound familiar?

Now try this scenario- You, your team, outsourced agency or stakeholders sit together every morning for 15 minutes. No longer, and discuss these 3 questions.

  • What did we do yesterday?
  • What are we doing today?
  • What setbacks did we have?

Everyone has their say in regard to these questions and the day officially begins. It may sound like a wasteful exercise but really what you are doing is bridging the communication gap, addressing issues and creating a transparent work atmosphere. Who doesn’t’ like that?

You can make use of the SCRUM methodology which breaks down each project into smaller work modules, breaking the organization into smaller teams, break the time frame into shorter work cycles. Allowing room to revisit plans, rectify errors and optimize to deliver great results!

agile_development_value_proposition

(Image credit: empireone.com.au)

Make your social and content marketing agile:

Break the marketing team or social media team into smaller teams. If you already have a small team, simple assign roles and tasks differently.

  • One small team collects real time data about your company or various clients you work with social environment.
  • Another team of either 2 or more creates the content calendar , content across various platforms for your company or clients and deploys that content quickly
  • One more person then reacts to emerging conversations as they happen, tweet responses, or comment on the networks as they continue to happen
  • Collectively they all gather results and analyze at the end of the week
  • Next day- same 3 questions are addressed and issues are sorted, you stick to what is working and change what doesn’t.

Your manager will work as the Scrum master and ensure that everything happens seamlessly.

Scrum Technique Infographic(Image credit: Scruminc.com)

Why will this work for me?

Because your working cycle is not as long ensuring quick transition between phases or scrums, you are being responsive and approachable which is what social media is all about! All your team members are engaged and empowered to achieve results. Communication is happening every day between teams and stakeholders ensuring no gaps; issues are sorted then and there leading to high levels of productivity and results.

agile-marketing-cycle(Image credit: smashwords.com)

By incorporating an agile method; you understand your customers and the market as it keeps changing as well as you are relevant to your customer’s needs. Smaller , effective teams with distributed tasks or in this case product backlogs , testing can happen and you stick with what works and change what doesn’t before results get catastrophic.

Especially when it comes to testing your social media and content marketing strategy, you want to get your business up and running ASAP! Think of the time saved on implementing SEO or paid methods along with social and content marketing for various audiences.

Why don’t you try and incorporate an agile marketing structure for your business in the New Year!? Give it a burl for SEO and get your website noticed quickly!

Talk to an expert at Social Pandora to see how we can help you with your business today!

Have you tried an agile structure for your business? Let us know in the comments below!

-Social Pandora

 

Advertisements

Job hunting skills that actors and performers can teach you

Job hunting skills that actors and performers can teach you- What you need to know to be successful

 

If you’re a graduate student, or a mum returning to the workforce or changing fields, finding work is challenging and sometimes tiring. But if you’re not tired of job hunting, you are probably not trying hard enough. Yes sure the market is slow and hiring at this time is hard. But before you get discouraged and give up; here are a few tips that performing artists use to help them succeed.

Even if you aren’t job hunting, these skills can help you succeed in your business.

  1. Go out and be seen! –Network, Network, network! Spread the word amongst your friends, family and friends of friends. You need to let them know that you are ready to work. Use social media to connect on LinkedIn, join communities and forums like Skillpages to let hiring agencies know of your experience.
  1. Be prepared for any role: If you are starting out or if you have had experience before, you must be prepared to start from either a junior or mid-level. Experience is essential and if it is a role you wouldn’t have normally considered, starting small and at a lower level will be key as you climb up the ladder.

 More importantly if getting job offers are hard to come by, it’s wiser to take up what’s available. That doesn’t mean giving up on your dream job but rather working towards it.

 

  1. Improvisation: Actors, performers have countless performances where they’ve forgotten lines, entered at the wrong time; had technical difficulties but they always improvise and put on a good show. How? Because they focus, think on their feet and try to keep things under control. Use the same at interviews; job searches when you’re faced with an unexpected situation. It will help more so in front of clients; presentations and at meetings.
  1. Rejections happen, move on: It’s disappointing to get rejections; but we need to let go off the emotional component and get on with the search. Each rejection should make us stronger and positive. This is absolutely essential to finding your next job. Actors after their movie or show don’t just sit around do they? They go out scouting, meeting producers, to get themselves the next role. Take inspiration from them and remember, we all have to start somewhere.
  1. Project Management: Actors, performers, before each show have to treat it like it’s a business project. They have timelines, budgets, allocation of people and skills. Job hunting should be treated in a similar manner.You have to set yourself a timeline, shortlist various kinds of jobs, salary expectations, follow up on interviews, send thank you emails to employers- be the head at the helm of your job hunting project.
  1. Manage with a budget: All performers know that budgets are everything. Music shows, movies, plays are all done on budgets and not all of them are big! Working on a shoestring budget actually forces you to think creatively, do more with less time and money. Do what you have to in order to get yourself that job!
  1. Making Difficult choices: Choosing the kind of role you want to do, letting go of some of what you look for and sticking to what’s best. You need to cut your losses when you can and make the most of the job that comes your way. Being too choosy won’t help you and the higher the position you look for, the harder the decisions you need to make.

 

  1. Connect to your objective: All performers as they are working ask themselves the question ‘Why’ why am I doing this? Or what is the objective of this? Asking this question to yourself makes you connect to your goal. It is also a good motivator to help get you what you want. Determine your plan of action and how you want to achieve it.

Dealing with rejection:

After an interview, or a meeting that hasn’t gone as you had hoped, you will be dejected.  We all will ! But, it is important to not let it get to you.

  1. Get back on track and stay positive
  2. Look for the silver lining
  3. Ask for feedback from the concerned parties if you can. Some of them may actually give you constructive criticism
  4. Keep an open mind.

We hope these tips help you with your search or at moments when you feel deflated. If in doubt read some inspiring stories of actors before they became where they are now like  Channing Tatum, George Clooney, Even some YouTube sensations like  have some inspiring stories behind why they do what they do.

What are your thoughts on the subject? Let us know!

-Social Pandora

 

 

Top Google tools for your Business to Soar!

Top Google tools for your Business to Soar!

 Google tools for business

 

(Image via pearsonschoolsystems.com)

 

There isn’t a single day in our lives when we don’t use the Internet or more specifically Google. But it’s easy to overlook the many tools it has to make your business successful. Some are very well known like Google docs, sheets, slides and Google analytics. But there are a few lesser-known tools that will boost your productivity and grow your business.

 

So we’ve got a list of tools for your small business:

Google tools for your business to soar(image via Stuffedweb.com)

 

  1. Google Adwords: The most popular form of online advertising is pay-per-click and Google adwords is the Internet’s largest PPC ad network. Google adwords offers you targeted reach, greater control because you can create and edit your ads according to your budget in many formats, all until you get the results you want! Plus you don’t have any minimum spending requirements or time commitment. A great way to advertise online and drive traffic to your website.
  2. Google Trends: Your business will keep evolving in order to fit in with the changing times. So you need to be ahead of the game by knowing what terminology to use for your marketing and sales strategy, website etc. try Google trends to search for trends and how they have changed over time.
  3. Google Think Insights : Understand your consumer trends , gain marketing insights, case studies across different industries and so much more! A truly powerful tool
  4. Google Cloud Print Connect your printers to the web, and print from anywhere to anyone on the go! What’s more? Access Google cloud Print from your iPhone, tablet, PC, Chrome book etc.
  5. GOMO 2014 is the year of Mobiles, so it’s about time your website became mobile friendly! Try Google’s GOMO to check if your business website is or isn’t already mobile friendly.
  6. Google Webmaster tool: This Nifty tool provides detailed reports about your page’s visibility on Google search. Identify search queries that drive traffic, links to your site. Simply add and verify your site and access all the information right away!
  7. Google Alerts Get email updates of the latest Google results based on your queries. Enter what you wish to monitor and you will receive all the latest updates of that query. Perfect way to keep tabs on your competitors and your industry!
  8. Youtube’s My business story : Create free , high quality online videos for your business. Simply create a YouTube account and Upload some video clips and photos, follow the guide to help choose templates, add music etc.
  9. Get Your Business Online with Google:  Most consumers, who use the Internet, will use it to look online for local businesses and services. Every business small or big, if it’s local or otherwise needs a website. But not every small business has one! So get your business online offers free website building, domain name registration, and hosting for up to a year. It also has free resources to advertise and grow your business. So what are you waiting for?

10. Google and Your Business– Google’s Blog for business. Perfect for all kinds of resources, tips, case studies, news about relevant hangouts and sites for ex: Google for Entrepreneur. Very handy, very resourceful

11. Google’s Trusted Stores : The best way to alleviate customer’s doubts about your site’s legitimacy and service. The Google Trusted Stores have to pass a test for reliable shipping and customer service. After this, they earn the right to display a trusted store badge. Who wouldn’t trust a store that has a verified badge?

12. Google Form – An easy to use survey tool, which is a free Google Drive add on which can also be created from an existing spreadsheet. You can create a survey from question templates, using any type of options you want namely, check boxes, multiple choice questions, text answers and either post it in Google+ Hangout or via e-mail. The survey along with the responses is then stored in your Google Drive and you can view the results in a summary or a spreadsheet. Quite useful isn’t it?

 

Well there you have it! Our top 12 Google must have tools for your business. Super easy and super efficient.

 

Have you used them before? What tools do you recommend?

Let us know what you think!

-Social Pandora