20 + Creative ideas for Social Media Marketing

creativity in social media(Image via WeSEE.com)

 If you’re a small or medium sized enterprise, churning out content everyday can be monotonous and most often, you find that you need to shake things up a bit to get your page noticed.

 

93% of businesses are currently leveraging social media to gain more customers, acquire new businesses deals or to build brand loyalty. So if you need to stand out from the competition and effectively attract customers and other businesses, you need creative social media content. So here are our top tips to get you started!

 

  1. Share your experience:Share your experience

 (Image via @brainwaves-ni.org)

 

While a lot of information can be got over the Internet, you’re more likely to get heard when you share your experience. It could be anything- A problem you solved, an issue you faced, tips etc. It helps to build relationships and find other like minded people to share expert tips with.

2.   Post a Photo and ask your fans what they think it could be- Our Mystery Photo round !
Help create a sense of excitement with your brand.

3.    Caption this- National Geographic on their Facebook channel does this beautifully and it gets high engagement too! Post a photo and ask your fans to caption it or what they think it represents. It’s perfect for increasing engagement and you get an idea what your audience are like.

4.   Share a Video- Videos are the most shared form of content and gets maximum attention in the social media world! So share a video of your own or something that interested you. It’s good to cross promote too !

5.   Where’s Waldo or the picture hunt-  Post a photo and ask your fans to find any of your brand items, raw materials, finished products etc. It’s fun and gets people to participate!

6.   “I spy something with my  little eye”  – Similar to the picture hunt but you can give them specific things to look for in the picture rather than looking for random things in the picture.

7.   Change the Profile picture and Cover photo:  Spice it up with different pictures to keep the page active. Keep coming up with creative images that reflect your brand’s vision.

8.   Share Funny Stuff- Photos of your office fun, videos you stumble upon from the web, funny images etc. Humour always works well on social media and it helps to lighten the posts for the day.

9.   Share 2-3 pictures and ask which of them your fans like best -It garners interesting responses and provides good insights to what your audience likes.

10.                Riddle me this!

 

riddles for creative social media marketing

(Image via Bubbleviews.com)

 Ask a Riddle or ask them to unscramble a word Jumble-Break the monotony of posts with this fun game!

11. Create a teaser campaign: When you want to test a thought that hasn’t quite made it big as yet, create a teaser and keep referring to it in your posts to gather curiosity and to build conversations about the topic or thought. You will know what works , how to change anything or how to make it better.

12.Create a ‘ Behind the Scenes’ video series: Use a smartphone or tablet to record your own ‘behind the scenes’ video to show what you’re working on (outlines, schedules, raw materials and so on). Remember to keep it short and sweet!

13.Share your ideas on a new marketing plan or campaign idea and ask your audience what they think of it. What  better way to find out what they really like?

14.                Did you know’?  Fun fact or Trivia- Each week post a fun fact or trivia, a small way to merge education and entertainment don’t you think?

15.                Share inspirational quotes- Short Inspirational quotes to motivate your fans during the week.

16.                Share Live testimonies: Share the testimonies your clients, fans or friends have of you and your work. Show your fans what you’re like!

17.                Fill in the blanks:

 

I prefer ______________________ to chocolate. A once a week post to build engagement and personalize with your fans.

18.                Provide Expert or Handy tips –

19.Pin it to win it! A contest that works like this. Ask your fans to follow you on Pinterest and repin photos from your board named ‘Brand X’s Pin it to win it Board’ and a #BrandXpinittowinit and get fans to participate from across your social media channels. Choose a winner at the end and offer them a prize.

20.                Offer a Facebook Fan’s only offer

21.                Ask me anything day!- A chance for your fans to ask you questions on that particular day every week. A chance to give them hands on advice, tips, lessons etc

22.                Fact or Myth? Works similar to Did you know? at no 14

23.                Use the ‘Coming Soon’ Message across all your social media channels to let your audience know that something exciting is about to happen!

 

Try these handy tips and get more followers and build relationships with your fans on all your channels!

 

Let us know how it works! What creative ideas do you use on your campaign?

-Social Pandora

 

 

 

 

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How to use Project Management to create better Social Media Campaigns

social media and project management (Image via blog.bootstraptoday.com)

 

 There’s so much being said about using Social Media with Project management and how many of it’s principles and techniques can be applied to social media marketing campaigns in order to improve their effectiveness.

But there are two approaches:

  1. Project Managing Social Media
  2. Social Media for Project Management

Here are some tips to merge social media and project management. Let’s get started!

Before starting on anything in the social space, you need a clearly defined social media strategy . After you’ve got the strategy in place, it is time to start your campaign or in the parlance of project management ‘ Initiating a project’ with PRINCE 2. This stage is very similar wherein you need to have a good understanding of the desired goals of your campaign before you proceed.

 Also, the tool sets out the necessary resources, the different sources of information, what sort of things you will post, who your target audience is etc from both a logical and a strategy point of view. PRINCE 2 will help you achieve that.

PRINCE 2 directing a project or a social media campaign

(Image by Emerald Insight)

So you have the Starting of the Project or campaign, and Initiating a Project or campaign, which is similar. the next step is:

Defining Scope: Set a budget for your campaign and a time scope for each day. You need to stick to a particular limit if your project has to be both cost and time effective.

Make use of Gantt charts to keep track of your time and your activities on social media. Use it to plan an item, record the time spent on each part of the project, which ones require more focus etc.

Gantt chart

(Image by Linsday-sherwin.co.uk)

PRINCE 2 methodologies have been crafted seamlessly for each stage of the project. It’s very structured and has stages for controlling and managing product delivery too.

You can integrate Social Media and Project Management in:

1)   Blogs– Which is equivalent to a project notebook or a shared project log

2)   Instant Messages: Send quick, short text messages to colleagues on the computer

3)   Webinars: Make use of Webinars for meetings, presentations, seminars all on the web!

4)   Use Podcasts and Vodcasts: For audio and videos on anything in your field, get them downloaded for access anytime

5)    Social Networks: Make use of different networks to get people of similar interests to come together. Connect with people on topics of interest and learn on the go. Or share photos of interest to people in your network.

Benefits of using social media for project management include:

-Collaboration

-Communication

– Networking

-Increased efficiency

– Financial benefits

– Building trust

-Increased transparency

And using project management tools in social media you can:

–       Choose which tasks are important vs urgent

–       Identify resources

–       Choose the platforms needed

–       Choose the timelines for each project

–       Develop content for each project

–       Have monitoring and communications management

–       Measurement and analytics

prince2 project management phases

(Image by Keycomcorporate.co.uk)

We believe that if you apply some of the project management principles to your campaign, you will be looking at a very successful outcome!

Try it out and let us know how it worked!

-Social Pandora

Create blog posts that will rock your reader’s world

rock your world(Image by WeSEE)

 Blogs are a great way to keep friends and family abreast with all the latest news and happenings in your life, for businesses to read new and updated information, or to learn step-by-step tutorials and even host photographs of events.  Albeit being informal and causal in tone, blogs are a wonderful tool to attract a broad audience.

And hey, if you have something informative or fun to share with the world, blogs are your source of doing it! But how do you decide what to blog about? How do you bring your audience back to you time and again?

Look no further; we’ve got a few tips and tactics for you.

We hope our insights will help you create good content for your blog as well as help you connect with other bloggers.

While interests can vary and go up to plurals, it is unwise to right about everything under the sun.

Bringing you rule no 1:Pick you area of expertise

 Choose your niche when it comes to blog posts because even if your interests vary, trying to cover everything as well as creating content for all of it is not easy. Start by focusing on your niche, and then work your way up. Most importantly, do you connect with your content? If you don’t, no one else will either.

Choose a category:

 

lack of clarity

(Image by Quotescover)

Even if you’re writing a stand-alone post or as part of a series, the post should definitely fit into a blog category. This should in turn match your overall content strategy.

When you choose categories, check to see if it’s part of the company’s objectives and name it accordingly.

Word choice is extremely important:

 Clear the clutter in terms of words that will weaken your post. Keyword density is very important for SEO.

 

word choice matters

 (Image by WeSEE)

Choose a good topic or post title:

This is the most crucial part of your blog because it’s the point of actually getting readers to get up and notice your post.

The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning” – Mark Twain

Your title should

  • Kindle your reader’s curiosity
  • Get them thinking
  • Provide a solution

Have a Call to action

 After reading your post, your readers should have a small bulb go off above their heads; prompting them to think and apply it. This will also help create a better connection between bloggers through the exchange of ideas and information.

ThinkingofIdeas

 (Image by Beingcreative.co)

 What do you really want to say?

Long posts or short posts; the blog post needs to have a direction. A good title may bring readers to your page but if the post doesn’t make sense or matter to them, you’ll have them leaving.

A good way of overcoming this is when you have identified your target audience and ‘listened’ to what they talk about or what their interests are through social media channels, you can apply that knowledge to creating content for blogs as well.

Also check if your blog’s content reflects these:

-Does your post offer a solution to your readers?

– Show them ‘how’- to do something?

-Pave a path for them to make decisions?

-Bring out an emotion from your readers?

-Does it inspire them?

 

Post Promotion

 After writing your blog, do some post promotion to increase exposure and increase your audience base.

Proof-read:

proofread (Image by WeSEE)

 Errors such as spelling mistakes as well as grammatical errors are a huge barrier for engagement.

It’s better to edit and proof read your content before it’s published.

We’ve found that when the post is read a few times by various people, it helps clear the errors as well as provide perspective. We’ve also noticed that some of our writers read the post out loud to themselves. No, it isn’t crazy; it actually helps in putting yourself in the reader’s shoes and looking at it from their perspective. The bottom line?  Try out ways that will work for you to make it interesting as well ensuring that it gets done.

 

 Spice it up!

 spice it up

 (Image by WeSEE)

 Add images, videos and spend time making the post look good. You will be making your posts more useful and memorable to your readers.

 

Lastly, Time your posts:

Strategic timing of posts can ensure that the right people see it at the right time.

 

These are  our 10 tactics to create great blog posts that are sure to rock your reader’s world!

Let us know if you have any more great tips to add!

-Social Pandora