How to Rock ‘Rich Pins’ for your business – What marketers need to know about Rich Pins

What are Rich pins? (Image via Technobuffalo.com)

On a personal level individuals use Pinterest for dozens of reasons and statistics will tell you just how awesome it is but on a business level, users have found it a great tool for engagement.

In today’s post, we’ll tell you how to rock ‘Rich Pins’ for your business.

‘Rich Pins’ are pins that include more information about pinned images; they include more information on products (see examples), recipes (see examples), movies (see examples), articles (see examples) although they may not be suitable for every business profile, they do however work as a powerful tool that both you & your audience will love because it is a time saver really, eliminating the need to manually update each pin with content.

The advantage of using Rich Pins is that they always display the latest information for pins because they are updated from the Meta data that is placed on a business webpage , if you are having a sale or a promo or increase in price, everything on Pinterest is synched to what is currently present on your website making shopping or finding information easier!

Product Rich Pins:

Product rich pins

Recipe Rich Pins:

Recipe Rich Pins

Movie Rich Pins:

Movie Rich Pin

So why should you have Rich Pins for your business?

  1. Automatic Updation: As mentioned above, no manual editing, 70% of people on Pinterest use it for inspiration on what to buy, if they’re in the area they might come over and check out your store!
  2.   Increased Visibility: Rich pins include your business/brand name & logo underneath the image. The more it is shared the more you’re known!
  3.    Product Pins display current prices, availability and where to buy them. Recipe pins allow information like ingredients, cooking times and temperatures, calories per serving to be displayed while Movie pins display reviews, ratings and cast members, Article pins show the source of the article, the writer, a brief description and you can create a board that will act like a reading list, something that is immensely useful for readers an content sites alike.

 So you get all that by just clicking on one image! You could read more on why Rich pins are so valuable for business here  (Source: Social Media Examiner)

  • In May 2012, Shopify did a study that showed an average sales order of $80 from Pinterest referral traffic, compared to $40 from Facebook referral traffic. Pins with prices were also 16% more likely to get likes than those without.
  • In February 2013, Sephora found that Pinterest users spent 15 times more than Facebook users.
  • In February 2013, Business Insider noted that Pinterest now has 25 million users, many of whom are wealthy young females who love to shop.

Okay this is exciting right? Now on to how to get them!

Pinterest has a developer’s page that explains very clearly how to get Rich pins. These are the steps involved:

–       Determine which type of pin you want to receive the rich text application

–       Determine the method of embedding for content. oEmbed or Semantic Markup (Schema.org or Open Graph metatags)

–       Apply for your rich pins to be accepted and used

–       Add the Meta tags on your website

–       Validate and apply rich pins

Now encourage your customers to share images too, it will help with the reviews, engagement and in getting more views for your website and store.

If you want you can choose to opt out of rich pins by using 
the Meta tag <meta name="pinterest-rich-pin" content="false" /> 
within the head section of the HTML markup page.

Increase Brand exposure  with Rich pins and watch how it works for your business. With Christmas around the corner this will be well worth it!

What do you think about Rich pins? Have you integrated in into your website as yet? Here are a few examples of companies for whom rich pins have worked, and we hope it inspires you too!

Let us know what you think!

Happy Pinning folks!

-SocialPandora

Demystifying Content Curation

content curation(Image by WeSEE)

 Hello,

Well it’s Monday (Again!)  and we’re bringing you a new post for your day. It’s part of the strategy series of posts we’re doing to help you get started with your campaign and hopefully douse any concerns you may have or to answer your  any queries relating to content.

In this post we will cover:

  1. What is Content Curation
  2. Content Curation tips to add to your marketing mix
  3. Content Curation Step by Step
  4. Content Curation tools to get your content to spread like wildfire!

content(Image by WeSEE)

 Now that you’ve got your pages up and running, it’s time to put some great content out there for your readers!

 

Content Curation:  Differing from a museum curator, content curation is the art and science of finding good content on the web and presenting it in a meaningful and organized way, centralized around a specific theme or topic.

Why Curate?

Content Curation can help build your audience. A content curator will spend hours sifting through, sorting, arranging, researching and publishing information. He will choose the best content that is relevant and informative and share it with the community.

 

Curation can help you build authority, gain trust, build loyal followers if you curate relevant news and information.

who is a content curator

 (Image by WeSEE)

 The content can come from various sources like blogs, articles, videos, photos, infographics, podcasts etc.

How to use content curation:

  • Always ensure that credit is given wherever necessary like the sources from where your content is
  • Avoid using only curated content alone but rather a healthy mix of both curated and original content
  • Use a good mix of automated tools as well as human interactions.

This graphic from SocialBites explains it beautifully,

 

content-curation-process

 (IMAGE BY SocialBites)

Content Curation Strategies to Add Value to Your Marketing Mix:

  1. Know your audience
  2. Pick topics that focuses on your audience’s interests
  3. Ensure that the content quality is impeccable and used to inform, engage or entertain readers
  4. Share on a consistent level
  5. Never use the same heading as the original piece of content
  6. Add your own commentary to it.  It will help you differentiate your content and promote your own thoughts on the subject. If you give an explanation as to why it is relevant or why it caught your attention, it might inspire others to read it too.
  7. Link back to the source
  8. Use different kinds of media to tell your story

content curation step by step

 (IMAGE BY BethKanter)

 

We also like this post published by Pawan Deshpande on using six different approaches for content curation;

Is it Abstracting? Quoting? Summarizing? Take a look here

Six Approaches to content marketing

Where Exactly Do We Get Content from?

content curation sources(IMAGE BY WeSEE)

 Blogs like WordPress allows you to search current topics and see what others are blogging about on Reader.

Tweetdeck can perform automated searches for keywords and hashtags, giving you instant access to articles that are currently trending.

Paper.li is a twitter creation tool to publish an online newspaper. You can find interesting content, share them with your followers and promote photos, videos all across the web.

Google+ for its rich keyword search capabilities, simply type a query into the search bar and filter your results by’ Best’ posts or by ‘ Recent Posts’

Pinterest for sorting, organizing rich visual images and for maintaining content.

Why do you need content curation tools:

  1. Because coming up with content on a continual basis is challenging and having a tool makes it easier and more consistent
  2. It helps you track your results
  3. Organize your content
  4. Promote content

Some tools we like are:

1.Zemanta Content Creation while you blog

2.  Flipboard– Social magazine that lets you share great content

3. Bundlr– Bundle and share content

4. Storify– Add and curate content from any public webpage

5. Scoop.it Turn your content creation into a magazine

6. Bag The Web Curate Web content, Create a bag to collect, publish and share

Also check out this post by WECAI for more great content curation tools.

http://wecai.org/5895/99-resources-content-curation-software

Social Media Today , in one of their content curation articles mentioned VerticalMeasures President Arnie Kuen who recommends what he calls the rule of thirds for integrating content curation in your own social media posts:

  • ⅓ of Your Time is Promoting Original Content
  • ⅓ of Your Time is Sharing Content Curation
  • ⅓ of Your Time is Engagement and Dialogue

We think it’s a fantastic way for managing time and creating great content.

Are you using content curation as part of your strategy? Or will you be giving it a shot after reading this post?

Let us know which tools you like best!

Curate! Curate! Curate!

 

-Social Pandora

Create blog posts that will rock your reader’s world

rock your world(Image by WeSEE)

 Blogs are a great way to keep friends and family abreast with all the latest news and happenings in your life, for businesses to read new and updated information, or to learn step-by-step tutorials and even host photographs of events.  Albeit being informal and causal in tone, blogs are a wonderful tool to attract a broad audience.

And hey, if you have something informative or fun to share with the world, blogs are your source of doing it! But how do you decide what to blog about? How do you bring your audience back to you time and again?

Look no further; we’ve got a few tips and tactics for you.

We hope our insights will help you create good content for your blog as well as help you connect with other bloggers.

While interests can vary and go up to plurals, it is unwise to right about everything under the sun.

Bringing you rule no 1:Pick you area of expertise

 Choose your niche when it comes to blog posts because even if your interests vary, trying to cover everything as well as creating content for all of it is not easy. Start by focusing on your niche, and then work your way up. Most importantly, do you connect with your content? If you don’t, no one else will either.

Choose a category:

 

lack of clarity

(Image by Quotescover)

Even if you’re writing a stand-alone post or as part of a series, the post should definitely fit into a blog category. This should in turn match your overall content strategy.

When you choose categories, check to see if it’s part of the company’s objectives and name it accordingly.

Word choice is extremely important:

 Clear the clutter in terms of words that will weaken your post. Keyword density is very important for SEO.

 

word choice matters

 (Image by WeSEE)

Choose a good topic or post title:

This is the most crucial part of your blog because it’s the point of actually getting readers to get up and notice your post.

The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning” – Mark Twain

Your title should

  • Kindle your reader’s curiosity
  • Get them thinking
  • Provide a solution

Have a Call to action

 After reading your post, your readers should have a small bulb go off above their heads; prompting them to think and apply it. This will also help create a better connection between bloggers through the exchange of ideas and information.

ThinkingofIdeas

 (Image by Beingcreative.co)

 What do you really want to say?

Long posts or short posts; the blog post needs to have a direction. A good title may bring readers to your page but if the post doesn’t make sense or matter to them, you’ll have them leaving.

A good way of overcoming this is when you have identified your target audience and ‘listened’ to what they talk about or what their interests are through social media channels, you can apply that knowledge to creating content for blogs as well.

Also check if your blog’s content reflects these:

-Does your post offer a solution to your readers?

– Show them ‘how’- to do something?

-Pave a path for them to make decisions?

-Bring out an emotion from your readers?

-Does it inspire them?

 

Post Promotion

 After writing your blog, do some post promotion to increase exposure and increase your audience base.

Proof-read:

proofread (Image by WeSEE)

 Errors such as spelling mistakes as well as grammatical errors are a huge barrier for engagement.

It’s better to edit and proof read your content before it’s published.

We’ve found that when the post is read a few times by various people, it helps clear the errors as well as provide perspective. We’ve also noticed that some of our writers read the post out loud to themselves. No, it isn’t crazy; it actually helps in putting yourself in the reader’s shoes and looking at it from their perspective. The bottom line?  Try out ways that will work for you to make it interesting as well ensuring that it gets done.

 

 Spice it up!

 spice it up

 (Image by WeSEE)

 Add images, videos and spend time making the post look good. You will be making your posts more useful and memorable to your readers.

 

Lastly, Time your posts:

Strategic timing of posts can ensure that the right people see it at the right time.

 

These are  our 10 tactics to create great blog posts that are sure to rock your reader’s world!

Let us know if you have any more great tips to add!

-Social Pandora