Job hunting skills that actors and performers can teach you

Job hunting skills that actors and performers can teach you- What you need to know to be successful

 

If you’re a graduate student, or a mum returning to the workforce or changing fields, finding work is challenging and sometimes tiring. But if you’re not tired of job hunting, you are probably not trying hard enough. Yes sure the market is slow and hiring at this time is hard. But before you get discouraged and give up; here are a few tips that performing artists use to help them succeed.

Even if you aren’t job hunting, these skills can help you succeed in your business.

  1. Go out and be seen! –Network, Network, network! Spread the word amongst your friends, family and friends of friends. You need to let them know that you are ready to work. Use social media to connect on LinkedIn, join communities and forums like Skillpages to let hiring agencies know of your experience.
  1. Be prepared for any role: If you are starting out or if you have had experience before, you must be prepared to start from either a junior or mid-level. Experience is essential and if it is a role you wouldn’t have normally considered, starting small and at a lower level will be key as you climb up the ladder.

 More importantly if getting job offers are hard to come by, it’s wiser to take up what’s available. That doesn’t mean giving up on your dream job but rather working towards it.

 

  1. Improvisation: Actors, performers have countless performances where they’ve forgotten lines, entered at the wrong time; had technical difficulties but they always improvise and put on a good show. How? Because they focus, think on their feet and try to keep things under control. Use the same at interviews; job searches when you’re faced with an unexpected situation. It will help more so in front of clients; presentations and at meetings.
  1. Rejections happen, move on: It’s disappointing to get rejections; but we need to let go off the emotional component and get on with the search. Each rejection should make us stronger and positive. This is absolutely essential to finding your next job. Actors after their movie or show don’t just sit around do they? They go out scouting, meeting producers, to get themselves the next role. Take inspiration from them and remember, we all have to start somewhere.
  1. Project Management: Actors, performers, before each show have to treat it like it’s a business project. They have timelines, budgets, allocation of people and skills. Job hunting should be treated in a similar manner.You have to set yourself a timeline, shortlist various kinds of jobs, salary expectations, follow up on interviews, send thank you emails to employers- be the head at the helm of your job hunting project.
  1. Manage with a budget: All performers know that budgets are everything. Music shows, movies, plays are all done on budgets and not all of them are big! Working on a shoestring budget actually forces you to think creatively, do more with less time and money. Do what you have to in order to get yourself that job!
  1. Making Difficult choices: Choosing the kind of role you want to do, letting go of some of what you look for and sticking to what’s best. You need to cut your losses when you can and make the most of the job that comes your way. Being too choosy won’t help you and the higher the position you look for, the harder the decisions you need to make.

 

  1. Connect to your objective: All performers as they are working ask themselves the question ‘Why’ why am I doing this? Or what is the objective of this? Asking this question to yourself makes you connect to your goal. It is also a good motivator to help get you what you want. Determine your plan of action and how you want to achieve it.

Dealing with rejection:

After an interview, or a meeting that hasn’t gone as you had hoped, you will be dejected.  We all will ! But, it is important to not let it get to you.

  1. Get back on track and stay positive
  2. Look for the silver lining
  3. Ask for feedback from the concerned parties if you can. Some of them may actually give you constructive criticism
  4. Keep an open mind.

We hope these tips help you with your search or at moments when you feel deflated. If in doubt read some inspiring stories of actors before they became where they are now like  Channing Tatum, George Clooney, Even some YouTube sensations like  have some inspiring stories behind why they do what they do.

What are your thoughts on the subject? Let us know!

-Social Pandora

 

 

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MAKING SOCIAL SELLING WORK FOR YOUR BUSINESS

 

 

The hot new buzzword on everyone’s lips is Social Selling. The tool that today’s sales people are using to become the top performers in their firm as well as get new clients through the door.

 

With the use of Social media; the way we connect with people has changed. Using social media to do business, plan our everyday lives, stay in touch with friends, try out new restaurants has become a way of life for us. In fact social media merges word of mouth advertising, selling and marketing beautifully. Social media marketing is so powerful that you can’t afford to miss out!

 

Word of mouth marketing has always been around much before social media. Neighbours would buy similar stuff; friends would seek advice from others on what to buy, where to go for a service, what recipe to try, all over a game or over a fence at the backyard. Today, we do the same thing, except that we use tools for it and seek out reviews on a global level. Advertisers too now know how to sell to you and the vital role that friends play in influencing your decision.

 

What is social selling and how do you make it work for your business?

 Social Selling is making use of social media to make your sales more effective. It’s using warm, conversations that are both inviting and engaging with mutual benefits to the company and clients over cold calling, knocking on people’s doors and talking about what you do and who you are.

It generates insights and information into what customers want and what decisions they are influenced by before they buy. It also helps build relationships, make better strategic deals and grow the brand.

Making Social Selling work for your business:

 Sure, you have tried cold calling and noticed that there are more people who say “Thanks but we’re not interested” than those who say “Sure! sounds interesting, come on over!”

Here are some tactics you can use for your business:

  1. Using social media tools like Google Alerts, Tweet deck, Radian6 etc. can give you real time insight into what your customers are talking about. You can then understand their needs, unmet demands in the market and leverage that information and use it for your business.
  2. If your customers are not using social media, find out what’s being said about the industry in general. Check out some reviews and understand the customer’s point of view.
  3. Use social CRM tools that allows you to capture user’s Twitter profiles, contact details, details of a consumer or user-anything that is publicly available.
  4. Dig a little deeper: Understand whom you are selling to. Who are the key people involved to seal the deal? Who are their customers? What are the customers talking about? What is the level of engagement that they have? What contacts do your contacts have?

With so much information up your sleeve, you can now make a pitch that doesn’t always talk about ‘YOU’ but rather ‘THEM’. You can tell them how you can solve their issues and how you can help them. Doesn’t that sound better? It’s a serious competitive advantage!

 

  1. Make use of communities & blogs– read other people’s blogs, reviews, and any visual media they have shared and connect with them. You can also use LinkedIn to connect to vendors; participate in LinkedIn groups and find new prospects!
  2. Set up Social Media Monitoring tools like Radian6, Buzznumbers, and Google Alerts to get active updates on the industry, your customers and potential influencers.
  3. Create your own Blog and Social Media Channels: In order to be successful at social selling, you must have a strong brand yourself. The company you are selling and sourcing for must develop strong connections. You must also develop the knack of story telling and increasing your social influence score. Also include a ‘subscribe to the company blog or RSS feed’ icon on your website.
  4. Identify competitor moves: We all want to be ahead of the pack but finding an advantage amongst the various players in the market is challenging. If you were using traditional methods of sales and marketing, you’d know as soon as there is a new ad, press release or  product on the shelf! But now, you can anticipate your competitor’s moves by using social media monitoring tools. You can find that perfect opportunity to gain an edge over your competitors that you may have otherwise not known about!
  5. Prevent Customer Retaliation: By using these tools, you can avoid customer’s negative feedback by finding solutions to the problems they have mentioned. Doing a sentiment analysis will help you understand their emotions in regard to your product or service or your competitors products.

 

If you’re a stockist or distributor, you can understand which products to stock up on and which ones to drop. Imagine having all that shelf space for products that sell quicker!

With so many benefits to using social selling over traditional selling and cold calling, you can find opportunities everywhere! It’s time to embrace the new buzzword and make it work for you!

You can set up the tools and make it work for you and your sales team or you can give us a call and we can do it for you! You get all the information you need right in your inbox!

Talk to us now and let us know how you can make social selling work for your business! What tools do you use?

Join us for the conversation on #socialpandora

 

 

 

Understanding Neuromarketing and making it work for you as an Entrepreneur

Understanding Neuromarketing and making it work for you as an Entrepreneur

 

 Don't just market,Neuromarket

(Image source: Neurorelays.worpress.com)

 Unless you’re living under a rock, chances are that you’ve heard of this before. Neuromarketing or mental marketing is the new buzzword. But it’s not just a fancy word that everyone is throwing about but also an actual word that scientists have come up with. Scientists have probed the brain and drawn graphs to understand how the brain responds to a marketing stimulus.

Now you know who’s to blame for buying that extra pair of shoes or that gym membership you never use!

Jokes apart, Neuromarketing helps marketers understand how consumers react to a product. What makes them buy it? How do they choose one over the other? These are very important to the marketing agencies; the product manufactures and you; the curious consumer.

 

The brain responding to an external stimulus

(Image source: mktg-matters.blogspot.com)

 So how does it work?

Reacting to a marketing stimulus- how do brands understand consumers

 

(Image source: video-commerce.org)

 There are many methods of tracking the brain’s activity-the Functional Magnetic Resonance Imaging (fMRI), the Steady State Topography (SST), Electroencephalography (EEG), Eye tracking to name a few. Most widely used are however the EEG and fMRI. But they both come with their own set of pros and cons. For example, fMRI may find that a particular stimulus causes a consistent response in the brain and that response is correlated with a desired behavior such as trying a new brand or flavor.

The consumer’s buying decisions are made in split seconds in the emotional or subconscious part of the brain and by understanding what they like , dislike ,are intrigued by or averse to, brands can design and formulate products and communication techniques to meet any ‘unmet’ needs and make the consumer move from think to buy stage.

Shopping frenzy

According to neuroscientists there are 3 main parts of the brain, each functioning as a brain in itself.

  1. The ‘Human’ or new and outer most part of the brain is the most evolved section and is responsible for logic, learning, reasoning and conscious thoughts.
  2. The ‘Mammalian’ or middle part of the brain is responsible for the moods, emotions and memory
  3. The ‘Reptilian’ or the old brain controls the basic functions like hunger, flight or fight response to external stimulus and to understand what your consumers likes and to build sales, marketers need to understand the ‘Reptilian’s’ hot spots.

These hot spots responds to an external stimulus, decides whether to stay or go and if the scenario is good or not.

 

Capturing consumer emotions

 7 Takeaway tips marketers needs to know:

  1. Your product or service needs to trigger the customer’s senses by appealing to their emotional side.
  2. By adding more JOY into the customer’s experience, it could persuade them to stay and not go.
  3. Leave a strong impression-like the aroma of coffee, a compelling story or wonderful in-store experience.
  4. Use visuals to strengthen the emotional connection- funky packaging, product design or colour, in- store experience if you’re a service based company.

Too cool for school packagingToo-Cool-For-School packaging

  1. Discover the 5 senses– and use ‘Touch’,’Taste’,’Sight’,’Smell’ and ‘hearing’ to attract customers.
  2. Adapt your marketing technique to suit the geographical location you are in. Some countries are attracted to the environmental connect while some others are more logic oriented.
  3. Use the KISS principle: ‘Keep It Simple, Stupid’ Overloading consumers with too much visual content or information will result in them being unable to respond, unable to make a decision and therefore leave the brand display area,  and they will ask themselves “why do I need to know this? “ Or “ Why do I need this product”. All of which doesn’t result in sales! So simplify your message and focus on the benefit that they will receive and why they need to choose you.

Few brands that are making use of Neuromarketing are : Campbell’s soup, Microsoft , Frito-Lays

Although Neuromarketing is a debatable topic, whatever the outcome is, Neuromarketing is noteworthy in terms of really understanding your consumer and giving them what they currently need and want.

What are your views on the subject? Let us know!

-Social Pandora

 

 

 

The Impact of Digitization on everyday life-PART 2

 

Big brands like Absolut with their Absolut truth campaign, Nivea , Hyundai , Lynx have embraced this change and created revolutionary content. Organizations world over are now focused on delivering seamless, meaningful, engaging content while incorporating new emerging technology, adopting a test launch and learn approach after which changes are made based on customer feedback.

 

Few years ago if you were to buy a vacuum cleaner from a store, you would go to the store and buy one that matches your specifications, come back home and see that it’s not as good as they described it to be! Today, you have the choice of looking it up, checking reviews and invest on something that is worth the money. People are practically using it for everyday life! Brands use location services, QR codes, Augmented reality, electronic papers and have taken the customer- brand relationship to an all-new high.

 

Take a look at this chart to see how engagement is changing over time (Source: Ernst & Young )

How engagment is changing over time

 

 

 

 

John is sitting at a café waiting for his first cup of coffee for the day at 8:00 am and his jawbone buzzes indicating a call, he answers it, discusses work while working on his iPad, makes a few appointments through his collaborative calendar and leaves the café. He walks to the car and gets to work, begins his day. His mind jogger app reminds him of his activities every half and hour while his device buzzes him of the steps he’s walked and how much is left to attain his goal for the day. On his way back home, Siri guides him to make a reservation at a plush restaurant, while Navman shows him the way to the nearest Florist, finishes a few calls on his Bluetooth speaker blaring out of his Peugeot and he’s out for his date.

 

 This just got more real and better with the introduction of Google Glass. Our experiences as customers are enhanced, because of small personal gestures, virtual assistants to bring a sense of familiarity while also making meaningful and lasting connections with the customers. They have moved beyond falling for mass marketing techniques to one of segmented marketing techniques. Allowing the user to interact with the brand and make their choices of sticking to the brand or move.

google-glasses-v-2

 

(Image credit via- www.techinfo2.com)

 Augmented reality is changing the future

 

(Image via http://www.augmentedrealitytrends.com)

 

According to E&Y , these are the expectations of GEN Y- they represent over a quarter of the world’s population and have significant ideas and are equally impossible to ignore.

 

-They seek transformational change

-To connect with consumers and employees, companies cannot just look good- it has to be good

-They seek transparency

-Visible peer recommendations in decision-making

-Immediate feedback

-Flexibility

 

 

So what do you as consumers, business owners, students, teachers, moms, do? You can effectively gather an understanding of how technology, digitization can work for you? What must you do to create a seamless operation model that connects to suppliers, partners, and employees, B2B?

 

Anticipate what the competition is doing and beat them to it ! Use it to enhance your current model, transform your method of working, and invent a new business model if you have to. If you are a supplier or a partner, see how you can improve work times, work with lower budgets; provide end-to-end solutions for your supply chain process.

 

Digitization has emerged as a key economic driver. It accelerates growth, promotes cultures, facilitates employment across different sectors and of course improves productivity!

 

Whether you’re young or old, off you go to embracing digitization and making it work for you !

 

How has digitization changed your life? We’d love to hear from you!

 

-Social Pandora

 

Putting the success back into your social media campaign! PART 2

 

(PART 2 CONTD…)

 

Every industry is different, so try being in the required range for your industry. All this does is to help gauge your scores.

 

Ford’s Global Head of Social Media –Scott Monty also suggests using a tiered point system in place rather than looking at how many likes you have. It’s a simple yet effective strategy to use. You can measure the response to your efforts on any social media channel you use.

 

Here’s how it works (Source: Socialmediaexaminer.com)

If you’re launching a product or a service, you want to generate a buzz about it on Facebook. You post an update to your page about your launch and get a few likes on it. The next day, post a different update, get likes on it and you begin to see people engaging with the post. Shares are more valuable than likes or comments because that update is moved to another page, which increases your reach.

 

At the beginning of your campaign, translate your objective into a numeric goal. Then, use the tiered point system to weight different types of engagement according to what is valuable to you.

 

For ex: (For Facebook)  -Likes- 1 point each

Comments- 5 points each

Shares- 10 points each

During the campaign, a quick sum of values will help you determine if your efforts are paying off. You can create similar systems for any of the social media channels.

 

4. Visibilities and Brand Perception:

 

 

visibility

 (Image via www.xeus.co.uk)

Social media monitoring tools will provide you data on your brand, your products to see who’s talking about you , how, why,where from? The key to getting good scores here is to add tonnes of value for your customers. Gradually build it up and then begin to sell and then measure. Building relationships with customers is vital, and this is the best way to get there.

 

How do your numbers compare to your expectations? How have you fared with respect to your industry?

 

5. Measure traffic to your website:

Link each social media channel to your website; then track which of them send the most and the best traffic to your site. Track URL shares, click conversions, what do they do once they’re on your site?

6. Audit, Adjust, Repeat:

Review your measurement program periodically. Always include benchmarks or competitor information so that your stakeholders will understand how well you have fared.

It also helps to include visual representations of your data to describe your readings better. Editing and improving your measurement program will help you rectify errors if any. Enter new metrics, you may have missed before and alter content that is needed to help achieve your goals.

 

And. That’s it! 6 super simple steps to show your stakeholders the money! Soon enough you will be raking in results! We hope this gives you ideas on how you can simply measure your social media campaigns and do so without all the expensive tools!

But, hey, if it’s a little too much to do in too little a time, give us a call! We’d do all the hard work for you!

Let us know how you go! What do you think? Can some of the above-mentioned strategies improve the effectiveness of your campaign?

 

-Social Pandora

Putting the success back into your social media campaign!

Putting the success back into your social media campaign!

2 Part series

 PART 1

 

Putting success back into your social media campaign

(Image via http://www.switch-magazine.net)

 

By now you’ve run a campaign or two across a few social media platforms and you are noticing people take note of your brand; what you have to offer and maybe even dropped by your office! While all these are great signs of progress; you still need to measure how well that progress has been. Measuring the campaign will tell you where you’ve been successful and where you can improve.

 

At the start, you would have set goals for your campaign, the number of followers, fans you want, the levels of engagement for your campaign etc. so when you measure your results, you will have two kinds of analytics –ongoing analytics and campaign focused analytics to focus on. Measuring the success of your social media campaign is not very different from you measuring the success of your marketing efforts. You will still see where your customers are from, how many times the ad or campaign on TV and social media was clicked; what do they like, socio- economic and cultural backgrounds etc.

 

As marketers, we are all on a mission to be better than our competitors, out-think others, deliver better products and services and track our efforts.

Ongoing analytics are those that you will keep tracking over time. These are necessary to understand the trend; the peaks and pulses about your brand and that of the competition over a period of time. To do this, you need to set up brand tracking and check the results every now and then.

Campaign metrics will measure the results of your targeted marketing activities or campaigns. These can also vary from campaign to campaign and depend upon the goals you set.

To get the best possible results, you will need a combination of both

So without further ado; here’s a list of what you should be measuring

1.Measure your social media listening activities: If you aren’t listening as part of your campaign, you’re missing out on the conversations people are having about your brand. When you do listen you gain insights into your brand

How engaged are your target audience?

What customer support issues are they happy with?

What customer support need gap can be filled?

Are there any changes to your product or service you need to make?

Performance management?

 social media listening

(Image via www.leadformix.com)

Most people do not listen with the intent to understand; they listen with the intent to reply”– Stephen R.Covey

Use listening tools to understand how many people you’re helping through your campaign, are your fan followers increasing, etc. prioritize the points and use the information gathered to make changes to your business.

 

2. Measure Growths and Reach:

 

 

 

Measuring social media growth

                  (Image via http://www.marketingzen.com)

 

How healthy is your growth rate? Watch for a steady increase in the number of your fans, followers and subscribers. We also like to club growth, reach, volume, exposure under one metric- Awareness-how far is your message spreading?

3. Engagement: Are your followers interested in what you post? Do they comment? Interact? Maybe even poke, write an LOL? Well that’s great! It’s exactly what you need! It cannot get any easier really, just monitor the quick interactions to your channel- starting with how many likes, shares, +1’s, comments, retweets, mentions repins etc. Always set a target and then work your way up to measure the targets on a bi=weekly or monthly level. See how far your interactions increase, decrease or remain neutral. The idea is to keep increasing but also maintaining a good engagement level.

 

(PART 2 CONTD ..)

 

 

 

 

 

 

Adapt and Soar, don’t adapt and get left behind!

Adapt and Soar, don’t adapt and get left behind.

-Why your business needs to adapt to changes in technology to stay ahead

Time for new technology( Image by Shutterstock)

 The world is moving at an accelerating pace and it is changing everything in its path. Technological changes, automation, and social media are among a few. We’re sure you know this all too well so we’ll get straight to the best part!

Today, we’re writing to give you a few tips on how to accept this change and how your company can embrace it. Last week, our team had met a few clients. Clients who knew what social media could do for their business but were sceptical about doing it. Now don’t get us wrong but there are a great many companies out there who are doing really well but they haven’t considered using Social media or they don’t have senior management buy in to the concept. So we’re here to help you change all that!

Are you proud of your company?

Hell yeah!

Is it Agile enough?

Ummm.

Are you happy referring to your company as a dinosaur?

No way!

Well if your company is averse to change, that’s exactly what you’ll become, Extinct!  We’ve all read about so many companies that have shut down due to lack of agility to accept change in today’s market dynamics. Regardless of whether it is because of the inability to do so or the lack of motivation, you can’t afford to sit back and watch it pass you by!

If you’ve seen ‘The Internship’ starring Owen Wilson and Vince Vaughn, you might just be on the same page as we are. The rate of adaption of new computing and communication devices are at a dynamic pace, so much so that businesses everywhere are changing their strategies. Add in Globalization, a shift in specialized and customized choices, social collaboration, cloud computing (phew!), enterprises need to be more flexible internally as well as externally.

So the winds of change are here, how will you harness it?

changing the way businesses work

(Image by Wesee.com)

  1. Understand the change in cultural and demographic references:

Customers you’re targeting and talking to today are not the same as they were before. Expecting them to listen to the Bee Gee’s in a world of Lady Gaga is almost impossible. But the digital world is having an impact on emerging customers. The social networking tools allow them to express themselves; create an online personality and connect in ways that were impossible before. So step one is to understand the changing market conditions and choose the perfect time to move from your existing business model to a new one.

2. Create a future or forward thinking team:

A good mix of the young and the key functional leaders in your company should sit together and rethink your game plan. Ask your customers, suppliers, go online and find out what’s being said about you. What UN-met needs need fulfilling? Do your products or services need updating? Keep checking with them to stay on top of their needs.

now is the time to plan for emerging trends(Image by Shutterstock)

 Right Technology + Vision= Win!!

 3.Know your fundamentals to accept change: Digital and Social media platforms will grow and evolve everyday, but your business fundamentals will remain the same. Are you adding value through greater experience, better service or cost structure? Regardless of the changing digital landscape, you need to understand the connection between your business & the platforms needed to drive these fundamentals.

4.    Prepare your company for change:

Change Management in Social Media(Image by Shutterstock)

“The world hates change, yet it is the only thing that has brought progress”- Charles Kettering

 It’s common Knowledge that any change management practice will be met with resistance. It’s a social process. But if your team explains the benefits, the bigger picture and what the end outcome will be, the resistance may not be so hard.

‘If you feel like it’s difficult to change, you will have a harder time succeeding’-  Andrea Jung

 Change will be a slow process but once you have most people’s buy in, it will be easier.

5.Map your network-

Check your value chain and gain new insights. Move across your network and understand what others in your industry are doing right and why.

6.Create a pilot model: Based on your analysis of all the market signals, your competitors generate ideas on what you need to change. Is it product pricing, product features or target customers?  Go out and get market feedback- how is your new model faring in a test launch? Since it’s a test launch, do it quick and as inexpensively as you can. Results from this will help you adhere to a strategy.

 

Why you need to Upgrade in Business (Image by Shutterstock)

If you don’t have the manpower or the time to do steps 5 and 6, create an ‘Imperfect Model’ and launch. You will still learn from it and it will give you time to get comfortable with it. Understand which customer touch points you need to digitize and which ones not to.

 

You have your new model in place and it includes social media. The next step would be to create and launch your campaign.

All you need is 6 steps towards change management for your business and then engage an agency to handle the campaign for you. Social media will be your extended arm in your marketing campaign. Armed with analytics, customer insights and competitor’s insights your company will be able to soar to new heights!

As Anders Sorman-Nilsson said recently “ Don’t throw the analogue baby out with the digital bathwater, but start making sure that you connect really well in the analogue world and also offer value in the digital world to your clients and prospects”

What tips do you have for adapting changes in Technology? How is your business adapting to the new trends?

Let us know!

-Social Pandora