Putting the success back into your social media campaign! PART 2

 

(PART 2 CONTD…)

 

Every industry is different, so try being in the required range for your industry. All this does is to help gauge your scores.

 

Ford’s Global Head of Social Media –Scott Monty also suggests using a tiered point system in place rather than looking at how many likes you have. It’s a simple yet effective strategy to use. You can measure the response to your efforts on any social media channel you use.

 

Here’s how it works (Source: Socialmediaexaminer.com)

If you’re launching a product or a service, you want to generate a buzz about it on Facebook. You post an update to your page about your launch and get a few likes on it. The next day, post a different update, get likes on it and you begin to see people engaging with the post. Shares are more valuable than likes or comments because that update is moved to another page, which increases your reach.

 

At the beginning of your campaign, translate your objective into a numeric goal. Then, use the tiered point system to weight different types of engagement according to what is valuable to you.

 

For ex: (For Facebook)  -Likes- 1 point each

Comments- 5 points each

Shares- 10 points each

During the campaign, a quick sum of values will help you determine if your efforts are paying off. You can create similar systems for any of the social media channels.

 

4. Visibilities and Brand Perception:

 

 

visibility

 (Image via www.xeus.co.uk)

Social media monitoring tools will provide you data on your brand, your products to see who’s talking about you , how, why,where from? The key to getting good scores here is to add tonnes of value for your customers. Gradually build it up and then begin to sell and then measure. Building relationships with customers is vital, and this is the best way to get there.

 

How do your numbers compare to your expectations? How have you fared with respect to your industry?

 

5. Measure traffic to your website:

Link each social media channel to your website; then track which of them send the most and the best traffic to your site. Track URL shares, click conversions, what do they do once they’re on your site?

6. Audit, Adjust, Repeat:

Review your measurement program periodically. Always include benchmarks or competitor information so that your stakeholders will understand how well you have fared.

It also helps to include visual representations of your data to describe your readings better. Editing and improving your measurement program will help you rectify errors if any. Enter new metrics, you may have missed before and alter content that is needed to help achieve your goals.

 

And. That’s it! 6 super simple steps to show your stakeholders the money! Soon enough you will be raking in results! We hope this gives you ideas on how you can simply measure your social media campaigns and do so without all the expensive tools!

But, hey, if it’s a little too much to do in too little a time, give us a call! We’d do all the hard work for you!

Let us know how you go! What do you think? Can some of the above-mentioned strategies improve the effectiveness of your campaign?

 

-Social Pandora

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15 TIPS TO KEEP YOU INSPIRED AND PRODUCTIVE WHEN YOU FEEL LIKE GIVING UP

a dream is never big unless you make it happen

Some days are good days at work, and some days are downright hard. We read about the many success stories of entrepreneurs and what motivates them ,gets them to be so productive all the time. Unfortunately success does not come easily for everyone. Chances are you will soon be giving up on your venture before you can even fully experience the success you’ve been aspiring for. But you never know, tomorrow might be your lucky day! And you would have wished you hadn’t given up today.

To keep yourself motivated or inspired when the Going get’s tough. Here are our top tips.

TIP 1:  “Begin your day Early’:  Sounds cliched but it’s true and works every time. Entrepreneurs wake up early and begin their day healthy. Drink plenty of water and stay fit to help you throughout the day.

TIP 2: Plan your day:  Write down your top 5 tasks that you need to accomplish today.

TIP 3: Set achievable goals: Some entrepreneurs set high goals in the beginning of their venture which sometimes results in disappointments. Set realistic goals with proper timelines. Make use of Gantt charts to help you set smaller more achievable goals. They will then push you to achieve more once each goal is fulfilled.

TIP 4: The 50/10 rule:  It’s easy to get distracted or side tracked at work so try avoiding that by applying the 50/10 rule which is  50 minutes of work with a 10 minute break to refocus.

TIP 5: Keep your mind on the Big Picture:  When you begin your business, no doubt you have pictured yourself basking in the glory of your success after a few years. But if you haven’t gotten there within a few years, don’t give up. Keep that big picture, your dream in your mind and carry on.

TIP 6: Make sure that your work environment is comfortable– Spending a large amount of time in front of the computer can be hard so ensure that your chair is adjusted properly, and that your room is airy and well ventilated and free of distraction.

TIP 7: Change your work environment every now and then: If your work is the kind where you can take it anywhere, then move! Either to a different room at your office, your home, to a library, a nice comfortable public spot with Wi-Fi access or your backyard, anywhere where you’re comfortable because a change in scenery helps with the creative thinking.

TIP 8: Take timely breaks:  If you feel yourself becoming drowsy, low in energy or that you’ve hit a blank spot. Take a break! Get up and take a walk, run an errand maybe, get some coffee or green tea. Each break renews or refreshes you plus gets you to move a bit giving you more energy and a chance to think laterally.

TIP 9: Reflect and self- evaluate: Set aside 10 minutes at the end of your day everyday to just reflect and self evaluate. Rethink your goals, your day. Or meditate. It’s great to calm yourself and get a good night’s rest.

TIP 10: Forecast:  All good entrepreneurs plan and forecast for any glitches that they might come across. Open your minds to the ‘what-if scenario’ even try the marketing warfare strategy with your team.

TIP 11: Keep learning:  Reading, browsing, brainstorming promotes increase in knowledge, increase in capabilities and be the creative gold mine that you’re looking for!

TIP 12: focus on what makes you happy

Focus on what makes you happy Do the things you love to! They keep you happy and productive!

TIP 13: Express gratitude:  Be grateful for what you have and for how far you’ve come. It will help you become a better person and achieve higher levels.

be grateful for what you have

TIP 14: Reward yourself: For every goal achieved, reward yourself with small indulges, or a movie night out or maybe even a spa!

TIP 15: Alternate between projects:- If you find yourself bogged down on  a particular project , switch to something else (if you have the time). It might require a different skill set but it let’s you work with fresh energy and ideas.

Remember that you will fail a few times before you really make it ,especially if you’re a start up. But, It’s in those moments that you truly learn so take it in your stride and carry on.  Once the hardships are over, the business will blossom under your care and passion!

impossible is nothing

What are your go to tips for being inspired and productive?

Write to us!

-Social Pandora

(Images via: WeSEE)

20 + Creative ideas for Social Media Marketing

creativity in social media(Image via WeSEE.com)

 If you’re a small or medium sized enterprise, churning out content everyday can be monotonous and most often, you find that you need to shake things up a bit to get your page noticed.

 

93% of businesses are currently leveraging social media to gain more customers, acquire new businesses deals or to build brand loyalty. So if you need to stand out from the competition and effectively attract customers and other businesses, you need creative social media content. So here are our top tips to get you started!

 

  1. Share your experience:Share your experience

 (Image via @brainwaves-ni.org)

 

While a lot of information can be got over the Internet, you’re more likely to get heard when you share your experience. It could be anything- A problem you solved, an issue you faced, tips etc. It helps to build relationships and find other like minded people to share expert tips with.

2.   Post a Photo and ask your fans what they think it could be- Our Mystery Photo round !
Help create a sense of excitement with your brand.

3.    Caption this- National Geographic on their Facebook channel does this beautifully and it gets high engagement too! Post a photo and ask your fans to caption it or what they think it represents. It’s perfect for increasing engagement and you get an idea what your audience are like.

4.   Share a Video- Videos are the most shared form of content and gets maximum attention in the social media world! So share a video of your own or something that interested you. It’s good to cross promote too !

5.   Where’s Waldo or the picture hunt-  Post a photo and ask your fans to find any of your brand items, raw materials, finished products etc. It’s fun and gets people to participate!

6.   “I spy something with my  little eye”  – Similar to the picture hunt but you can give them specific things to look for in the picture rather than looking for random things in the picture.

7.   Change the Profile picture and Cover photo:  Spice it up with different pictures to keep the page active. Keep coming up with creative images that reflect your brand’s vision.

8.   Share Funny Stuff- Photos of your office fun, videos you stumble upon from the web, funny images etc. Humour always works well on social media and it helps to lighten the posts for the day.

9.   Share 2-3 pictures and ask which of them your fans like best -It garners interesting responses and provides good insights to what your audience likes.

10.                Riddle me this!

 

riddles for creative social media marketing

(Image via Bubbleviews.com)

 Ask a Riddle or ask them to unscramble a word Jumble-Break the monotony of posts with this fun game!

11. Create a teaser campaign: When you want to test a thought that hasn’t quite made it big as yet, create a teaser and keep referring to it in your posts to gather curiosity and to build conversations about the topic or thought. You will know what works , how to change anything or how to make it better.

12.Create a ‘ Behind the Scenes’ video series: Use a smartphone or tablet to record your own ‘behind the scenes’ video to show what you’re working on (outlines, schedules, raw materials and so on). Remember to keep it short and sweet!

13.Share your ideas on a new marketing plan or campaign idea and ask your audience what they think of it. What  better way to find out what they really like?

14.                Did you know’?  Fun fact or Trivia- Each week post a fun fact or trivia, a small way to merge education and entertainment don’t you think?

15.                Share inspirational quotes- Short Inspirational quotes to motivate your fans during the week.

16.                Share Live testimonies: Share the testimonies your clients, fans or friends have of you and your work. Show your fans what you’re like!

17.                Fill in the blanks:

 

I prefer ______________________ to chocolate. A once a week post to build engagement and personalize with your fans.

18.                Provide Expert or Handy tips –

19.Pin it to win it! A contest that works like this. Ask your fans to follow you on Pinterest and repin photos from your board named ‘Brand X’s Pin it to win it Board’ and a #BrandXpinittowinit and get fans to participate from across your social media channels. Choose a winner at the end and offer them a prize.

20.                Offer a Facebook Fan’s only offer

21.                Ask me anything day!- A chance for your fans to ask you questions on that particular day every week. A chance to give them hands on advice, tips, lessons etc

22.                Fact or Myth? Works similar to Did you know? at no 14

23.                Use the ‘Coming Soon’ Message across all your social media channels to let your audience know that something exciting is about to happen!

 

Try these handy tips and get more followers and build relationships with your fans on all your channels!

 

Let us know how it works! What creative ideas do you use on your campaign?

-Social Pandora

 

 

 

 

Are you measuring up? Performance indicators for Retail Marketing

 measure success

(Image by Shutterstock)

 

Yay’ it’s Friday!

 Did you have a good week? By good we mean busy of course! We know that it’s almost the end of the day but, we had promised a post on metrics and we’re delivering on that promise now!

Whichever industry you’re in, KPI’s are always measured. You need to understand how well you’ve performed, right? It’s no different for retailers either and having the right metrics and KPI’s are essential for having that competitive edge. If you aren’t measuring it, you’re likely to miss a few key aspects of your business and will eventually lose out on opportunities.

It can be confusing at first to know which ones to measure so to help you get started we’ve put together a list of retail KPI’s and metrics to monitor your performance.

We begin with a few suggestions by SocialBakers

Social media metrics:

  1. Fan /Follower Growth: How many new fans are you gaining during a select time frame?
  2. Engagement rate: The number of users interactions (Likes, comments, mentions, re-tweets, replies and shares)
  3. Response rate: The percentage of user posts or questions that the administrator responded to
  4. Response time: The average amount of time it takes for the administrator to respond to user posts or questions
  5. User activity: Identifying the hours and days of the week your users are engaging most frequently
  6. Shareability: The number of shares and re-tweets a post gets
  7. Interactions: The number of interactions that a page or post receives and the types of interactions (likes, comments, re-tweets, replies and shares)
  8. Direct ROI for hits on the page- After posting content on your page or twitter profile, which includes a link to the product on your online store, pull analytics off your website to see if the consumer was on your social media page before coming to your website. Measure Post engagement rate, Shareability and interactions.
  9. ROI for in-store Transaction via social promotions- After a social promotion, track the sales increase of that particular product promotion. Measure post engagement rate, Shareability and interactions.

Other Metrics:

10. Conversion rate: How many people have you converted? Divide the number of visitors by the number of customers to understand the rate of conversion

11. Stock turn rate- Most retailers own 30% of excess inventory. You can reduce it by monitoring and improving upon your stock turn. Just divide the cost of goods sold during sales period by the inventory cost over the sales period multiplied by 365 days

12. Sell Through: It is very important when looking to replenish seasonal merchandise. Divide the quantity of goods sold during the sales period by the quantity sold during sales period+ on hand quantity on inventory date.

13. Gross Margin ROI- The overall performance indicator. Divide the profits during sales period by the inventory cost over sales period and multiply that by 365

 

retail business (Image by Shutterstock)

In recent news however, a study of retailers within the internet retailers top 500 found that their web site performance improved significantly after using a system for managing software tags that were used to activate and measure online marketing campaigns.

 

Tags are snippets of code, typically JavaScript that retailers add into their website pages to track activity on the site such as when customers click links.

 

The study, conducted by Observe Point, and Lima Consulting Group, found that retailers with tag management systems compared with retailers who do not use such systems, had faster average page load times, less duplicated web pages and fewer JavaScript errors that can cause web pages to fail to load content. (Source: Internetretailers.com)

 

Using tag management system and the right metrics, analysis can be done to gain insights that will be both qualitatively and quantitatively beneficial to you as a retailer.

 

We hope you found this useful as you begin setting Metrics for your retail business.

 

There are a good many more out there, and for more tips you could check Publitas for their metric suggestions.

 

Have a good Friday!

 

If you’re relaxing or thinking of content to create, remember to wear cozy fuzzy slippers. Always helps!

 

-Social Pandora