What’s Trending in 2015?

Hello!

It’s the last day of the year 2014 and we hope it was a good year for you! It’s been an interesting year for us here at Social Pandora as we added more clients to our portfolio, added more team members and experimented with the technological trends of 2014. So as we say goodbye to another year and welcome 2015, our team collectively worked on this post to bring you our top trends for 2015 across various fields. Targeting various interests as we notice how big of a year 2015 will be!

2014 saw a boom of apps, health food trends and color schemes, so too will 2015 with some additions of course 😉

Web Trends for 2015:

  1. It’s all about the Mobile: According to Google’s survey, 48% of users said that if a site didn’t work well on their smart phone, it made them feel like the company didn’t care about their business enough and therefore they weren’t interested in shopping from them. Also 90% of people use multiple devices at once so it is wiser for you to get your website optimized for mobiles and tablets, and make them better than the desktop version.
  2. Get your Crawler Errors fixed! Google increases the rankings of your site if it is without any errors. Crawler errors will prevent users to get to your site and bring your traffic to an all-time low. So get those errors fixed and watch up to 5% increase in your traffic!
  3. Parallax Scrolling: Readers of your posts seem to enjoy parallax scrolling as it gives them the illusion of depth and movement, which increases user engagement. Parallax scrolling is difficult to pull off but if done right – you can add layers of images to get a 3D effect, think of products selling at its best!
  4. Infinite Scrolling: The more you use your touch screen devices, you do more scrolling than clicking! So incorporating this into your web design technique loads content little by little and keeps adding additional content as you read. Your readers will find that the page does not load as slowly anymore and users can read in small segments at a time!
  5. M-Learning- Mobile Learning makes use of the device to make payments, deliver content in bite sized chunks ensuring user’s recall ability. M-payments facilitate novel methods to share and split costs for both products and services. Also known as fair splitting– ‘Audi Unite’ in October 2014 enables customers in Sweden to share a car in private network of 5 users. The app allows users to view location and availability and can access it using a smart key fob. And as per the agreement, drivers are charged either a usage base fee or monthly fixed fee.
  6. Step into the fast lane! : More consumers are pressed for time and expect companies or brands they buy from to provide a fast lane to beat waiting times. While it can’t be done for all services or situations, it works in your favor as you get more customers to stop by; move from the ‘slow’ to the fast lane; finish up and go. Something like fast food restaurants getting quick table turnarounds. Notable example: Include Starbucks with their ‘Order Ahead’ function, Pizza hut and Taco bell.
  7. Internet of things: 4.9 billion connecting things will be in use in 2015 and businesses will need to spend time and money on designing, implementing and operating the internet of things. As more devises become connected, new ways of delivering value from them will be the big thing in the coming months.
  8. Gamification: Applying game mechanics and design techniques to engage and motivate your audience. Learners recall only 10% of what they read and 20% of what they hear. If visuals accompany any presentation or interactive content, users tend to remember them. Storytelling with more visuals than text increases the ability to communicate with your audience quicker.

Color Trends for 2015:

The next year is all about the cool blues and greens- shades of olive green, bright oranges and cobalt blues make for a colorful & chic palette. Grey is the perfect neutral backdrop and can be brightened up with a palette of Mediterranean blue and green with some orange. Renaissance inspired patterns and textures are the pick for the spring and summer of 2015. Choose from a range of olive and bottle greens to make your home feel warm, look earthy and organic and pair it with a gray neutral or go bold with pink and orange for a vivid outlook.

Fitness and Health Food trends for 2015:

As more people join the health foods bandwagon; it’s hard to keep up with the trends! From goji berry to acai berry to chia seeds and the more recent Garcinia cambogia it can be very confusing while shopping! From quinoa to millets, the attention has now moved to Teff- A grass cultivated in Ethiopia. It is high in calcium, iron, fiber and protein and has a sweet taste to it.Tastes great as a side dish or a baked main dish.

More greens like kale, Beet greens or beet spinach is the next big thing. Tastes good in smoothies, soups or as a salad. You can even bake them for a salty snack. Grass fed dairy and meat– Meat and dairy from livestock whose diets are limited to grass fed legumes. They are rich in Omega 3 fatty acids and are great if you’re looking for a healthier alternative. Nut based butters and cheeses are a sure fire way to lower calories while keeping your taste buds in check. Made from almonds, macadamia nuts- milk, cheese and butters are made the traditional way and they taste great! They are the perfect snack while also boosting your vitamin E and B12 intake.

The fitness trends to look out for are:

  1. Aerial Hammock Yoga– made famous by Pink and Vanessa Hudgens and the cirque du soleil this workout is great to improve flexibility, stay active and get lots of cardio in.
  2. POUND: From Zumba , dance workouts have moved on to something called POUND which incorporates sticks called ripsticks to give a full body workout that is fun, and dynamic.
  3. PILOXING: Pilates and Boxing have joined forces to bring you a workout that is both fun and works on your stability and balance to give you a leaner, toned look.

Some great alternatives to HIIT and Tabata training eh!

Video trends for 2015

  1. Keep the content short: Maximum impact in minimum time.
  2. Make videos interactive: Like customizable story-lines, combining games, music with ads.
  3. Humanizing your brand: Videos are the best way to create deeper relationships with the audience. So creating 60 second videos with a strong message is the next hot thing in 2015.
  4. Use homepage videos, web chat to interact with your customers and increase conversation.
  5. Create video tutorials or how-to’s to educate and inform your audience.
  6. Incorporate some humor: Using humor and easy-to-digest information in formal presentations to target a wider audience.
  7. Make use of mobile video ads

Social Media and Digital Media trends in 2015:

  1. SEO will be for more focused on technical elements and be a valuable part of content marketing.
  2. Mobile ads: It is estimated that 40% of all paid traffic will come from mobile in 2015.
  3. Sites that aren’t optimized for mobile SEO will fail: Google has been penalizing sites that generate errors for mobile users. So remove all the errors and optimize your mobile website.
  4. Using more long tail keyword searches for mobile as mobile users devour information differently from desktop users.
  5. Link Building: Google’s Penguin algorithm ensures good quality content and links are earned rather than being manipulated.
  6. Google’s Pigeon algorithm enables data to be more useful, relevant and local.
  7. Wearable Technology: This could change the web design and SEO industry completely and it is exciting to see what is in store!
  8. 8. Brand Mentions will be as powerful as links: With Google penalizing manipulated links, Google is placing more emphasis on brand mentions for achieving higher search rankings.
  9. 9. Move from G+: After Google Authorship was killed due to low user rates, people may not be using Google+ as much and Google may put more emphasis on Facebook and Twitter to gain social signals.
  10.  Instagram is best for image marketing
  11. Twitter’s new business model will provide better ROI: When compared to Facebook, Twitter promises to give better ROI on ads as Facebook is touted to increase their ad spending for consumers wanting to grow their business.
  12. 3D Printing: To create personalized brands and product offerings.

Design Trends:

  1. Flat Design: Flat design gives websites a clean and polished look, open space, crisp edges, works seamlessly with responsive design and has quicker load times.
  2. Typography: More flat fonts, billboard inspired fonts that are similar to handwriting and is clearer and sharper to read. The logo, titles, fonts and links should fit the company’s style and set the mood and tone for the website. It all brings the text to life!
  3. Use Bigger, richer images: Create eye catching blog graphics, beautiful photography that convey good information.
  4. Wearables: Wearable technology as we mentioned earlier will blend the smart phone and your watch to create a statement while also having data at your finger tips!

So there you have it, an exhaustive list of trends in the year 2015 across various categories!

Have we missed anything out? Have you used any or all? What do you think will be trending in the new year?

Let us know!

-Social Pandora

 

 

Pinterest for mutual Interest- Making Pinterest work for your business

How do you make Pinterest work for your business?(Image by WeSEE)

 Are you wondering how to make Pinterest work or your Business? Love Pinterest as an individual but not quite sure how to use it for Business?

Individuals world over have used this tool for its ease of visual bookmarking, organizing things, learning and sharing. It’s progressed from something just women or moms would use to being used by both men and businesses alike.

This highly visual platform rakes in 2.5 billion monthly page views from its 70 million users monthly! Pinterest users also buy more of the items they see on Pinterest than on Facebook. They spend 70% more money when they arrive at your website from Pinterest versus other non social referrals (Source: Pinterestinsider)

Awesome stats for Pinterest

 (Image via Wishpond)

Pinterest is fun, visually stimulating and is highly addictive!  Creating a Business page is easy; once you’ve created the page you will need some great content to share.

Here’s how to get started: Here are our top tips to make Pinterest work its magic on your business

The Magis of Pinterest

(Image via WeSEE)

  1. Add a Pinterest ‘Follow ‘ or ‘pin it ‘ button to your website and blog
  2. Pinterest business page should reflect what your business stands for so create a relation between the brand and the Pinterest page
  3. Follow Pinterest communities to get great content and to network!
  4. Remember to use good social media etiquette
  5. Use Pinterest to test focus groups- a great way to understand what your audience really likes and what works
  6. Create pin boards that will enhance your brand image
  7. Grow your page by providing regular, fresh and engaging content
  8. Employ keyword and Hashtag searches for curating content
  9. Don’t forget to link to your blog and website.
  10. Also link your Facebook and Twitter accounts- if a customer likes you on Pinterest, she might look for you on Facebook and Twitter too. Broaden your presence

11. Comment on others images and share their content

12. Curate great content (See our content curation post for tips on curating great content)

To see which pins of your company were pinned, go to http://pinterest.com/spource/add your URL here)

Neat huh?

Apart from these we’ve found that it provides different relationship marketing opportunities too. For the art of pinning:

Master the art of pinning

 (Image via WeSEE)

  1. Create a Vision board:  All your employees, team members could sit together and pin images related to your company’s vision, where both the customers and employees can see. It would be a great way to show your core values and get instant feedback!
  2. Create boards for your internal customers:  Use the ‘Me+Contributor’ option to create a collaborative Pinboard. What do they visualize for the company?
  3. New Product development ideas: Use your customer’s feedback to help formulate your new product or service. Are you confused between products? Wondering which services you are currently lacking? You can get answers to all these by posting a single picture and asking for feedback or pin pictures of possible new products and track how far they’ve been shared and what has been said about them.
  4. Help your customers shop better: Instead of pushing products or services as is, relate them. Like so, if your company provides services for events that require shopping, make a shopping board! If you’re a business selling services related to Interior Decoration for example put up a sample shopping list- what would an ideal house have? Show some fun paintings to buy, maybe even funky curios or furniture, anything that your target audience will like.
  5. Create the right categories for your business:

Creating the right boards on Pinterest(Image via WeSEE)

 6.Host Contests: Ensure to check out Pinterest’s rules for hosting a contest. You could ask your followers to pin a picture of themselves using your product or service. You could get more traffic and free branding!

7.Mix it up! Have a healthy balance of content-but remember to stick to your brand image. Never mix personal with your business page. Also pin the right size of content- maximum size is 554 pixels wide by 5000 pixels high

We’ve covered setting up your business account and our top tips to make the most of Pinterest for business.

You could also check out Business2community for the ultimate marketing Blueprint as well as these great tips by Social Media Examiner for more ideas on how to use Pinterest for your business.

Pinterest for Business

Explore more infographics like this one on the web’s largest information design community – Visually.

Tomorrow we cover ‘Rich Pins’; yes you’ve heard the word everywhere and we’ve got a few tips on what they are and how to use it.

We’d love to know which of these ideas you will implement this week to gain more attention for your brand, so write to us!

Make sure to check Martha Stewart’s Pinterest page, Better Homes and Gardens and General Electric on how they used Pinterest to their advantage.

Follow us on Twitter  for media tips, latest news and other interesting trivia!