What’s Trending in 2015?

Hello!

It’s the last day of the year 2014 and we hope it was a good year for you! It’s been an interesting year for us here at Social Pandora as we added more clients to our portfolio, added more team members and experimented with the technological trends of 2014. So as we say goodbye to another year and welcome 2015, our team collectively worked on this post to bring you our top trends for 2015 across various fields. Targeting various interests as we notice how big of a year 2015 will be!

2014 saw a boom of apps, health food trends and color schemes, so too will 2015 with some additions of course 😉

Web Trends for 2015:

  1. It’s all about the Mobile: According to Google’s survey, 48% of users said that if a site didn’t work well on their smart phone, it made them feel like the company didn’t care about their business enough and therefore they weren’t interested in shopping from them. Also 90% of people use multiple devices at once so it is wiser for you to get your website optimized for mobiles and tablets, and make them better than the desktop version.
  2. Get your Crawler Errors fixed! Google increases the rankings of your site if it is without any errors. Crawler errors will prevent users to get to your site and bring your traffic to an all-time low. So get those errors fixed and watch up to 5% increase in your traffic!
  3. Parallax Scrolling: Readers of your posts seem to enjoy parallax scrolling as it gives them the illusion of depth and movement, which increases user engagement. Parallax scrolling is difficult to pull off but if done right – you can add layers of images to get a 3D effect, think of products selling at its best!
  4. Infinite Scrolling: The more you use your touch screen devices, you do more scrolling than clicking! So incorporating this into your web design technique loads content little by little and keeps adding additional content as you read. Your readers will find that the page does not load as slowly anymore and users can read in small segments at a time!
  5. M-Learning- Mobile Learning makes use of the device to make payments, deliver content in bite sized chunks ensuring user’s recall ability. M-payments facilitate novel methods to share and split costs for both products and services. Also known as fair splitting– ‘Audi Unite’ in October 2014 enables customers in Sweden to share a car in private network of 5 users. The app allows users to view location and availability and can access it using a smart key fob. And as per the agreement, drivers are charged either a usage base fee or monthly fixed fee.
  6. Step into the fast lane! : More consumers are pressed for time and expect companies or brands they buy from to provide a fast lane to beat waiting times. While it can’t be done for all services or situations, it works in your favor as you get more customers to stop by; move from the ‘slow’ to the fast lane; finish up and go. Something like fast food restaurants getting quick table turnarounds. Notable example: Include Starbucks with their ‘Order Ahead’ function, Pizza hut and Taco bell.
  7. Internet of things: 4.9 billion connecting things will be in use in 2015 and businesses will need to spend time and money on designing, implementing and operating the internet of things. As more devises become connected, new ways of delivering value from them will be the big thing in the coming months.
  8. Gamification: Applying game mechanics and design techniques to engage and motivate your audience. Learners recall only 10% of what they read and 20% of what they hear. If visuals accompany any presentation or interactive content, users tend to remember them. Storytelling with more visuals than text increases the ability to communicate with your audience quicker.

Color Trends for 2015:

The next year is all about the cool blues and greens- shades of olive green, bright oranges and cobalt blues make for a colorful & chic palette. Grey is the perfect neutral backdrop and can be brightened up with a palette of Mediterranean blue and green with some orange. Renaissance inspired patterns and textures are the pick for the spring and summer of 2015. Choose from a range of olive and bottle greens to make your home feel warm, look earthy and organic and pair it with a gray neutral or go bold with pink and orange for a vivid outlook.

Fitness and Health Food trends for 2015:

As more people join the health foods bandwagon; it’s hard to keep up with the trends! From goji berry to acai berry to chia seeds and the more recent Garcinia cambogia it can be very confusing while shopping! From quinoa to millets, the attention has now moved to Teff- A grass cultivated in Ethiopia. It is high in calcium, iron, fiber and protein and has a sweet taste to it.Tastes great as a side dish or a baked main dish.

More greens like kale, Beet greens or beet spinach is the next big thing. Tastes good in smoothies, soups or as a salad. You can even bake them for a salty snack. Grass fed dairy and meat– Meat and dairy from livestock whose diets are limited to grass fed legumes. They are rich in Omega 3 fatty acids and are great if you’re looking for a healthier alternative. Nut based butters and cheeses are a sure fire way to lower calories while keeping your taste buds in check. Made from almonds, macadamia nuts- milk, cheese and butters are made the traditional way and they taste great! They are the perfect snack while also boosting your vitamin E and B12 intake.

The fitness trends to look out for are:

  1. Aerial Hammock Yoga– made famous by Pink and Vanessa Hudgens and the cirque du soleil this workout is great to improve flexibility, stay active and get lots of cardio in.
  2. POUND: From Zumba , dance workouts have moved on to something called POUND which incorporates sticks called ripsticks to give a full body workout that is fun, and dynamic.
  3. PILOXING: Pilates and Boxing have joined forces to bring you a workout that is both fun and works on your stability and balance to give you a leaner, toned look.

Some great alternatives to HIIT and Tabata training eh!

Video trends for 2015

  1. Keep the content short: Maximum impact in minimum time.
  2. Make videos interactive: Like customizable story-lines, combining games, music with ads.
  3. Humanizing your brand: Videos are the best way to create deeper relationships with the audience. So creating 60 second videos with a strong message is the next hot thing in 2015.
  4. Use homepage videos, web chat to interact with your customers and increase conversation.
  5. Create video tutorials or how-to’s to educate and inform your audience.
  6. Incorporate some humor: Using humor and easy-to-digest information in formal presentations to target a wider audience.
  7. Make use of mobile video ads

Social Media and Digital Media trends in 2015:

  1. SEO will be for more focused on technical elements and be a valuable part of content marketing.
  2. Mobile ads: It is estimated that 40% of all paid traffic will come from mobile in 2015.
  3. Sites that aren’t optimized for mobile SEO will fail: Google has been penalizing sites that generate errors for mobile users. So remove all the errors and optimize your mobile website.
  4. Using more long tail keyword searches for mobile as mobile users devour information differently from desktop users.
  5. Link Building: Google’s Penguin algorithm ensures good quality content and links are earned rather than being manipulated.
  6. Google’s Pigeon algorithm enables data to be more useful, relevant and local.
  7. Wearable Technology: This could change the web design and SEO industry completely and it is exciting to see what is in store!
  8. 8. Brand Mentions will be as powerful as links: With Google penalizing manipulated links, Google is placing more emphasis on brand mentions for achieving higher search rankings.
  9. 9. Move from G+: After Google Authorship was killed due to low user rates, people may not be using Google+ as much and Google may put more emphasis on Facebook and Twitter to gain social signals.
  10.  Instagram is best for image marketing
  11. Twitter’s new business model will provide better ROI: When compared to Facebook, Twitter promises to give better ROI on ads as Facebook is touted to increase their ad spending for consumers wanting to grow their business.
  12. 3D Printing: To create personalized brands and product offerings.

Design Trends:

  1. Flat Design: Flat design gives websites a clean and polished look, open space, crisp edges, works seamlessly with responsive design and has quicker load times.
  2. Typography: More flat fonts, billboard inspired fonts that are similar to handwriting and is clearer and sharper to read. The logo, titles, fonts and links should fit the company’s style and set the mood and tone for the website. It all brings the text to life!
  3. Use Bigger, richer images: Create eye catching blog graphics, beautiful photography that convey good information.
  4. Wearables: Wearable technology as we mentioned earlier will blend the smart phone and your watch to create a statement while also having data at your finger tips!

So there you have it, an exhaustive list of trends in the year 2015 across various categories!

Have we missed anything out? Have you used any or all? What do you think will be trending in the new year?

Let us know!

-Social Pandora

 

 

Job hunting skills that actors and performers can teach you

Job hunting skills that actors and performers can teach you- What you need to know to be successful

 

If you’re a graduate student, or a mum returning to the workforce or changing fields, finding work is challenging and sometimes tiring. But if you’re not tired of job hunting, you are probably not trying hard enough. Yes sure the market is slow and hiring at this time is hard. But before you get discouraged and give up; here are a few tips that performing artists use to help them succeed.

Even if you aren’t job hunting, these skills can help you succeed in your business.

  1. Go out and be seen! –Network, Network, network! Spread the word amongst your friends, family and friends of friends. You need to let them know that you are ready to work. Use social media to connect on LinkedIn, join communities and forums like Skillpages to let hiring agencies know of your experience.
  1. Be prepared for any role: If you are starting out or if you have had experience before, you must be prepared to start from either a junior or mid-level. Experience is essential and if it is a role you wouldn’t have normally considered, starting small and at a lower level will be key as you climb up the ladder.

 More importantly if getting job offers are hard to come by, it’s wiser to take up what’s available. That doesn’t mean giving up on your dream job but rather working towards it.

 

  1. Improvisation: Actors, performers have countless performances where they’ve forgotten lines, entered at the wrong time; had technical difficulties but they always improvise and put on a good show. How? Because they focus, think on their feet and try to keep things under control. Use the same at interviews; job searches when you’re faced with an unexpected situation. It will help more so in front of clients; presentations and at meetings.
  1. Rejections happen, move on: It’s disappointing to get rejections; but we need to let go off the emotional component and get on with the search. Each rejection should make us stronger and positive. This is absolutely essential to finding your next job. Actors after their movie or show don’t just sit around do they? They go out scouting, meeting producers, to get themselves the next role. Take inspiration from them and remember, we all have to start somewhere.
  1. Project Management: Actors, performers, before each show have to treat it like it’s a business project. They have timelines, budgets, allocation of people and skills. Job hunting should be treated in a similar manner.You have to set yourself a timeline, shortlist various kinds of jobs, salary expectations, follow up on interviews, send thank you emails to employers- be the head at the helm of your job hunting project.
  1. Manage with a budget: All performers know that budgets are everything. Music shows, movies, plays are all done on budgets and not all of them are big! Working on a shoestring budget actually forces you to think creatively, do more with less time and money. Do what you have to in order to get yourself that job!
  1. Making Difficult choices: Choosing the kind of role you want to do, letting go of some of what you look for and sticking to what’s best. You need to cut your losses when you can and make the most of the job that comes your way. Being too choosy won’t help you and the higher the position you look for, the harder the decisions you need to make.

 

  1. Connect to your objective: All performers as they are working ask themselves the question ‘Why’ why am I doing this? Or what is the objective of this? Asking this question to yourself makes you connect to your goal. It is also a good motivator to help get you what you want. Determine your plan of action and how you want to achieve it.

Dealing with rejection:

After an interview, or a meeting that hasn’t gone as you had hoped, you will be dejected.  We all will ! But, it is important to not let it get to you.

  1. Get back on track and stay positive
  2. Look for the silver lining
  3. Ask for feedback from the concerned parties if you can. Some of them may actually give you constructive criticism
  4. Keep an open mind.

We hope these tips help you with your search or at moments when you feel deflated. If in doubt read some inspiring stories of actors before they became where they are now like  Channing Tatum, George Clooney, Even some YouTube sensations like  have some inspiring stories behind why they do what they do.

What are your thoughts on the subject? Let us know!

-Social Pandora

 

 

Understanding Neuromarketing and making it work for you as an Entrepreneur

Understanding Neuromarketing and making it work for you as an Entrepreneur

 

 Don't just market,Neuromarket

(Image source: Neurorelays.worpress.com)

 Unless you’re living under a rock, chances are that you’ve heard of this before. Neuromarketing or mental marketing is the new buzzword. But it’s not just a fancy word that everyone is throwing about but also an actual word that scientists have come up with. Scientists have probed the brain and drawn graphs to understand how the brain responds to a marketing stimulus.

Now you know who’s to blame for buying that extra pair of shoes or that gym membership you never use!

Jokes apart, Neuromarketing helps marketers understand how consumers react to a product. What makes them buy it? How do they choose one over the other? These are very important to the marketing agencies; the product manufactures and you; the curious consumer.

 

The brain responding to an external stimulus

(Image source: mktg-matters.blogspot.com)

 So how does it work?

Reacting to a marketing stimulus- how do brands understand consumers

 

(Image source: video-commerce.org)

 There are many methods of tracking the brain’s activity-the Functional Magnetic Resonance Imaging (fMRI), the Steady State Topography (SST), Electroencephalography (EEG), Eye tracking to name a few. Most widely used are however the EEG and fMRI. But they both come with their own set of pros and cons. For example, fMRI may find that a particular stimulus causes a consistent response in the brain and that response is correlated with a desired behavior such as trying a new brand or flavor.

The consumer’s buying decisions are made in split seconds in the emotional or subconscious part of the brain and by understanding what they like , dislike ,are intrigued by or averse to, brands can design and formulate products and communication techniques to meet any ‘unmet’ needs and make the consumer move from think to buy stage.

Shopping frenzy

According to neuroscientists there are 3 main parts of the brain, each functioning as a brain in itself.

  1. The ‘Human’ or new and outer most part of the brain is the most evolved section and is responsible for logic, learning, reasoning and conscious thoughts.
  2. The ‘Mammalian’ or middle part of the brain is responsible for the moods, emotions and memory
  3. The ‘Reptilian’ or the old brain controls the basic functions like hunger, flight or fight response to external stimulus and to understand what your consumers likes and to build sales, marketers need to understand the ‘Reptilian’s’ hot spots.

These hot spots responds to an external stimulus, decides whether to stay or go and if the scenario is good or not.

 

Capturing consumer emotions

 7 Takeaway tips marketers needs to know:

  1. Your product or service needs to trigger the customer’s senses by appealing to their emotional side.
  2. By adding more JOY into the customer’s experience, it could persuade them to stay and not go.
  3. Leave a strong impression-like the aroma of coffee, a compelling story or wonderful in-store experience.
  4. Use visuals to strengthen the emotional connection- funky packaging, product design or colour, in- store experience if you’re a service based company.

Too cool for school packagingToo-Cool-For-School packaging

  1. Discover the 5 senses– and use ‘Touch’,’Taste’,’Sight’,’Smell’ and ‘hearing’ to attract customers.
  2. Adapt your marketing technique to suit the geographical location you are in. Some countries are attracted to the environmental connect while some others are more logic oriented.
  3. Use the KISS principle: ‘Keep It Simple, Stupid’ Overloading consumers with too much visual content or information will result in them being unable to respond, unable to make a decision and therefore leave the brand display area,  and they will ask themselves “why do I need to know this? “ Or “ Why do I need this product”. All of which doesn’t result in sales! So simplify your message and focus on the benefit that they will receive and why they need to choose you.

Few brands that are making use of Neuromarketing are : Campbell’s soup, Microsoft , Frito-Lays

Although Neuromarketing is a debatable topic, whatever the outcome is, Neuromarketing is noteworthy in terms of really understanding your consumer and giving them what they currently need and want.

What are your views on the subject? Let us know!

-Social Pandora

 

 

 

How listening to music can make you work better, faster and keep worries away

After silence, that which comes nearest to expressing the inexpressible is music.”- Aldous Huxley

Listening to music can make you perform better at work
Music can help you relax, drown out distractions, get you pumped up about finishing that assignment or your to- do list or it can make you get annoyed and ask for peace and quiet while you work.

A lot of people surprisingly belong to the first category. Does music really make you more productive? How amongst the treble and the beats do you focus? The answer lies somewhere in between the piano symphony playing in the background and the tranquil atmosphere of the next room.

Musical symphony

Some studies suggest that listening to certain kinds of music, Mozart’s in particular impacts and boosts one’s spatial temporal reasoning or the ability to think abstractly and long term. Although there has been some controversy surrounding this, there however have been a few people for whom this idea has worked on.

A lot of offices here in Australia in fact allow smooth FM to play for instance, and they quite willingly allow people to listen to music as they work. It wasn’t always this way, so what changed? Why have people all over the world allowed music to play as we work? Cafes and retail stores for example use music as a way of creating the right atmosphere. Studies have shown that the music played at a store along with the ambiance has a positive effect on people when they shop! Meaning that they spend more, of course. It’s not hard to imagine is it? We would spend more time at the store if we like what we see, the store has a nice vibe about it and the music makes us feel good! Literally too! Music releases dopamine- the feel good hormone, much in the same way that chocolate makes you feel better. Music helps soothe your nerves and is quite therapeutic in nature.

People’s minds as we work tend to wonder, so music can help bring you back to the present. Here are 9 simple ways music can help you focus:

1. It takes control over the distracted part of your brain: Meaning when your distraction is under control, your brain begins to focus on the present and you will work faster. But, this is more the case for music that doesn’t have lyrics. So play some classical symphony to help get you going!
2. It makes you happy! – Some people respond to rock, hip hop, country to help take their mind of the day’s grind but hey, listen to what makes you happy!

Listening to music makes you happy (Image source-daily.co.uk)

3. It makes your work more enjoyable and therefore you work faster

listening to music makes you more productive
4. Reduces any stress that you may face at work- Music has the ability to control areas of the brain governing stress and anxiety.

Music can lower Stress and tension resulting in lower productivity
5. Reduces headache and migraines brought on by pressure and tense situations- Ever heard of the saying “Music has charms to soothe a savage beast,” Listening to music soothes tense nerves and therefore alleviate pain.
6. It has the power to increase certain kinds of higher brain function.
7. It improves body movement and co-ordination –By reducing muscle tension, you tend to do better at work.
8. Music improves productivity- some studies and neuroscience reports have shown that a person’s ability to recognize visual images, including letters and numbers, is faster when either rock or classical music is playing in the background.
9. It makes you more approachable and helps you think better in high pressure environments.

Whatever your line of work maybe, playing soft, instrumental or easy to listen to music is good to help you perform better and ensure that your day at work is a good one!

Create a great playlist for work
Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.”Plato
So pop those headphones on and listen to some good music! You can be assured of a great day at work!
Do you listen to music while working? What kind of music helps you work better?

 

Write to us and let us know!
-Social Pandora

(Images source: shutterstock.com)

 

 

Putting the success back into your social media campaign! PART 2

 

(PART 2 CONTD…)

 

Every industry is different, so try being in the required range for your industry. All this does is to help gauge your scores.

 

Ford’s Global Head of Social Media –Scott Monty also suggests using a tiered point system in place rather than looking at how many likes you have. It’s a simple yet effective strategy to use. You can measure the response to your efforts on any social media channel you use.

 

Here’s how it works (Source: Socialmediaexaminer.com)

If you’re launching a product or a service, you want to generate a buzz about it on Facebook. You post an update to your page about your launch and get a few likes on it. The next day, post a different update, get likes on it and you begin to see people engaging with the post. Shares are more valuable than likes or comments because that update is moved to another page, which increases your reach.

 

At the beginning of your campaign, translate your objective into a numeric goal. Then, use the tiered point system to weight different types of engagement according to what is valuable to you.

 

For ex: (For Facebook)  -Likes- 1 point each

Comments- 5 points each

Shares- 10 points each

During the campaign, a quick sum of values will help you determine if your efforts are paying off. You can create similar systems for any of the social media channels.

 

4. Visibilities and Brand Perception:

 

 

visibility

 (Image via www.xeus.co.uk)

Social media monitoring tools will provide you data on your brand, your products to see who’s talking about you , how, why,where from? The key to getting good scores here is to add tonnes of value for your customers. Gradually build it up and then begin to sell and then measure. Building relationships with customers is vital, and this is the best way to get there.

 

How do your numbers compare to your expectations? How have you fared with respect to your industry?

 

5. Measure traffic to your website:

Link each social media channel to your website; then track which of them send the most and the best traffic to your site. Track URL shares, click conversions, what do they do once they’re on your site?

6. Audit, Adjust, Repeat:

Review your measurement program periodically. Always include benchmarks or competitor information so that your stakeholders will understand how well you have fared.

It also helps to include visual representations of your data to describe your readings better. Editing and improving your measurement program will help you rectify errors if any. Enter new metrics, you may have missed before and alter content that is needed to help achieve your goals.

 

And. That’s it! 6 super simple steps to show your stakeholders the money! Soon enough you will be raking in results! We hope this gives you ideas on how you can simply measure your social media campaigns and do so without all the expensive tools!

But, hey, if it’s a little too much to do in too little a time, give us a call! We’d do all the hard work for you!

Let us know how you go! What do you think? Can some of the above-mentioned strategies improve the effectiveness of your campaign?

 

-Social Pandora

What you need to know to be a successful entrepreneur

Chase the vision, not the money, the money will end up following you “ – Tony Hsieh, Zappos CEO

 

Mark Zucherberg, Richard Branson, Reggie Brown, Evan Spiegel are all names you’ve heard of or even people who you’ve looked up to. Entrepreneurs come in different shapes and sizes, educational and economic backgrounds but there’s not many things that are common except for the passion, perseverance, never say die attitude and the ability to take risks that comes with the job.

In order to get to where they are, you can bet your bottom dollar that they’ve faced hardships, made numerous mistakes, and tried various things before they perfected their business.

 

The difference between most entrepreneurs, you will notice is their attitude. Either to persevere or to give up when faced with adversity, to not let competition pull you down or shut shop when there are a few bad reviews. It takes a lot more to be a good entrepreneur.

 

What makes them successful?

 They:

  1. Figure out what they want to do; and take baby steps towards their goal
  2. Pause in-between steps to see how far they’ve come and reassess their next step. It’s more a routine of Act.Pause.Learn.Pause.Build.Pause.Repeat
  3. Deal with uncertainty and contingency by experience and not just theoretical plans that have been put in place.
  4. Put yourself out there and try new things and at some point you will figure out what you’re good at and stick to it.
  5. See over every detail of your business. It’s good to look at the big picture but also the smaller details. Especially the case when you’re just starting out.
  6. Never give up-No matter what! They’ll always be moments that bring you down, leave you faithless and competitors will try to cut you off. But, remember why you started your business and stick to it.
  7. Get out of your comfort zone– It’s important to stay scared in the beginning. Some call it staying hungry and some call it staying scared. Either way, the sentiment’s bottom line is the same. Which is to use it as an important motivator.  Go outside of your comfort zone, learn to survive, grow and evolve.
  8. Create what the market needs: This is an important thing you will find most entrepreneurs doing. There are a lot of people with a lot of ideas out there but not every idea is a lucrative business to pursue. If you begin with a current market need, you have a market that is already present with the people who need what you have.
  9. Don’t begin by thinking you will be rich and famous: Believe it or not, entrepreneurs don’t’ have money, success or fame as their goal but rather the by-product.  They begin by working on their product or service, perfecting it until they’re the best at it. The fame, fortune and success will follow on it’s own.
  10. Push yourself harder
  11.                   Learn to finance your business well: Begin with sufficient financing before you move on
  12.        Manage your time well: Remember that time is money
  13.               Learn to function as teams and play to everyone’s strengths
  14.                   Turn Obstacles into assets
  15.                 Learn to say ‘NO’ when the need arises. It’s essential to say no to some great ideas in order to get to the brilliant ones.

 

“The value of an idea lies in the using of it.”—Thomas Edison, General Electric Co-founder

 

 We hope that these 15 tips from successful entrepreneurs and business owners will help motivate you and give you  the ideas you need to keep surging ahead.

 

“Make every detail perfect and limit the number of details to perfect.” —Jack Dorsey, Twitter co-founder

There’s nothing wrong with staying small. You can do big things with a small team.” —Jason Fried, 37signals founder

What tips do you use for your business? Let us know!

-Social Pandora

 

How to use Project Management to create better Social Media Campaigns

social media and project management (Image via blog.bootstraptoday.com)

 

 There’s so much being said about using Social Media with Project management and how many of it’s principles and techniques can be applied to social media marketing campaigns in order to improve their effectiveness.

But there are two approaches:

  1. Project Managing Social Media
  2. Social Media for Project Management

Here are some tips to merge social media and project management. Let’s get started!

Before starting on anything in the social space, you need a clearly defined social media strategy . After you’ve got the strategy in place, it is time to start your campaign or in the parlance of project management ‘ Initiating a project’ with PRINCE 2. This stage is very similar wherein you need to have a good understanding of the desired goals of your campaign before you proceed.

 Also, the tool sets out the necessary resources, the different sources of information, what sort of things you will post, who your target audience is etc from both a logical and a strategy point of view. PRINCE 2 will help you achieve that.

PRINCE 2 directing a project or a social media campaign

(Image by Emerald Insight)

So you have the Starting of the Project or campaign, and Initiating a Project or campaign, which is similar. the next step is:

Defining Scope: Set a budget for your campaign and a time scope for each day. You need to stick to a particular limit if your project has to be both cost and time effective.

Make use of Gantt charts to keep track of your time and your activities on social media. Use it to plan an item, record the time spent on each part of the project, which ones require more focus etc.

Gantt chart

(Image by Linsday-sherwin.co.uk)

PRINCE 2 methodologies have been crafted seamlessly for each stage of the project. It’s very structured and has stages for controlling and managing product delivery too.

You can integrate Social Media and Project Management in:

1)   Blogs– Which is equivalent to a project notebook or a shared project log

2)   Instant Messages: Send quick, short text messages to colleagues on the computer

3)   Webinars: Make use of Webinars for meetings, presentations, seminars all on the web!

4)   Use Podcasts and Vodcasts: For audio and videos on anything in your field, get them downloaded for access anytime

5)    Social Networks: Make use of different networks to get people of similar interests to come together. Connect with people on topics of interest and learn on the go. Or share photos of interest to people in your network.

Benefits of using social media for project management include:

-Collaboration

-Communication

– Networking

-Increased efficiency

– Financial benefits

– Building trust

-Increased transparency

And using project management tools in social media you can:

–       Choose which tasks are important vs urgent

–       Identify resources

–       Choose the platforms needed

–       Choose the timelines for each project

–       Develop content for each project

–       Have monitoring and communications management

–       Measurement and analytics

prince2 project management phases

(Image by Keycomcorporate.co.uk)

We believe that if you apply some of the project management principles to your campaign, you will be looking at a very successful outcome!

Try it out and let us know how it worked!

-Social Pandora