The Content Marketing Forecast for 2014 that you should know about !

The Content Marketing Forecast for 2014 that you should know about !

 

What you should know for your Business

What you should know for your Business

(Image via submitedge.com)

 Content Marketing has definitely come a long way! Something that began as a niche strategy has quickly grown to become one of the dominant methods of attracting meaningful and good leads. Harnessing the power of words, or images or videos is essential for building long-term success and an online presence.

 

So here’s a gist of what we believe are trends for this year and where it is headed!

content-marketing- has to be Original and valuable

 (Image via siliconangle.com)

 Did you know that 92% of marketers are using content marketing? According to infinigraph.com 2014, is all about going beyond experimenting to full content marketing integration and executions.

 

Instead of arguing about its significance and wondering what strategies to follow and the budgets to go along with it, this will be the year where you will need to have your content marketing strategies organized and in place.

 

58% of B2B and 60% of B2C marketers will increase their content marketing budget over the next 12 months. That being said, companies need to become aware of the importance of content marketing so that CFO’s can make investments in solid content strategies; meaning creating more positions and teams that are dedicated to creating great content. Without a good strategy in place, results won’t be as effective for every aspect of content marketing

 

Online Marketers have seen an explosion of how people are accessing the web via their mobile devices. From when they wake up until their heads hit the pillow at night, people are on their phones. So why shouldn’t marketers take advantage of this trend and offer consistent and effective content that is accessible on not just mobiles but also tablets? – Trend to look out for is Multi-screens

 

Marketing needs to be Integrative – it’s not enough to just simply focus on content marketing or social media marketing but to take a holistic view of online marketing in general. Connecting e-mails, content and social media would do a lot to promote the brand and to build relationships.

 

 

New SEO –Google’s new algorithm Hummingbird, delivers better results based on the way we speak, so you will now need better and greater content. This update means better use of grammar, synonyms and words that deliver results.

 

Content Curation:  As more content is being churned out everyday, 2014 will see a greater need of efforts to organize all the information into relevant and better ways for audiences to absorb them- like Custom Timeline in Twitter to tweet about a specific topic or event or LinkedIn Showcase pages that allows brands to segment content for audiences based on different aspects of their business.

 

Providing value and quality content:  The overall quality of content will grow more than ever this year and as more people consume this content; brands and marketers will step up their game by integrating photos, videos, journalism and innovative story telling into their strategies.

 

So it’s time to get your Business on board and incorporate these into your strategy!

What are your content trends for 2014? What do you think people should include into their content strategy?

 

Let us know!

 

-Social Pandora

 

 

 

 

Adapt and Soar, don’t adapt and get left behind!

Adapt and Soar, don’t adapt and get left behind.

-Why your business needs to adapt to changes in technology to stay ahead

Time for new technology( Image by Shutterstock)

 The world is moving at an accelerating pace and it is changing everything in its path. Technological changes, automation, and social media are among a few. We’re sure you know this all too well so we’ll get straight to the best part!

Today, we’re writing to give you a few tips on how to accept this change and how your company can embrace it. Last week, our team had met a few clients. Clients who knew what social media could do for their business but were sceptical about doing it. Now don’t get us wrong but there are a great many companies out there who are doing really well but they haven’t considered using Social media or they don’t have senior management buy in to the concept. So we’re here to help you change all that!

Are you proud of your company?

Hell yeah!

Is it Agile enough?

Ummm.

Are you happy referring to your company as a dinosaur?

No way!

Well if your company is averse to change, that’s exactly what you’ll become, Extinct!  We’ve all read about so many companies that have shut down due to lack of agility to accept change in today’s market dynamics. Regardless of whether it is because of the inability to do so or the lack of motivation, you can’t afford to sit back and watch it pass you by!

If you’ve seen ‘The Internship’ starring Owen Wilson and Vince Vaughn, you might just be on the same page as we are. The rate of adaption of new computing and communication devices are at a dynamic pace, so much so that businesses everywhere are changing their strategies. Add in Globalization, a shift in specialized and customized choices, social collaboration, cloud computing (phew!), enterprises need to be more flexible internally as well as externally.

So the winds of change are here, how will you harness it?

changing the way businesses work

(Image by Wesee.com)

  1. Understand the change in cultural and demographic references:

Customers you’re targeting and talking to today are not the same as they were before. Expecting them to listen to the Bee Gee’s in a world of Lady Gaga is almost impossible. But the digital world is having an impact on emerging customers. The social networking tools allow them to express themselves; create an online personality and connect in ways that were impossible before. So step one is to understand the changing market conditions and choose the perfect time to move from your existing business model to a new one.

2. Create a future or forward thinking team:

A good mix of the young and the key functional leaders in your company should sit together and rethink your game plan. Ask your customers, suppliers, go online and find out what’s being said about you. What UN-met needs need fulfilling? Do your products or services need updating? Keep checking with them to stay on top of their needs.

now is the time to plan for emerging trends(Image by Shutterstock)

 Right Technology + Vision= Win!!

 3.Know your fundamentals to accept change: Digital and Social media platforms will grow and evolve everyday, but your business fundamentals will remain the same. Are you adding value through greater experience, better service or cost structure? Regardless of the changing digital landscape, you need to understand the connection between your business & the platforms needed to drive these fundamentals.

4.    Prepare your company for change:

Change Management in Social Media(Image by Shutterstock)

“The world hates change, yet it is the only thing that has brought progress”- Charles Kettering

 It’s common Knowledge that any change management practice will be met with resistance. It’s a social process. But if your team explains the benefits, the bigger picture and what the end outcome will be, the resistance may not be so hard.

‘If you feel like it’s difficult to change, you will have a harder time succeeding’-  Andrea Jung

 Change will be a slow process but once you have most people’s buy in, it will be easier.

5.Map your network-

Check your value chain and gain new insights. Move across your network and understand what others in your industry are doing right and why.

6.Create a pilot model: Based on your analysis of all the market signals, your competitors generate ideas on what you need to change. Is it product pricing, product features or target customers?  Go out and get market feedback- how is your new model faring in a test launch? Since it’s a test launch, do it quick and as inexpensively as you can. Results from this will help you adhere to a strategy.

 

Why you need to Upgrade in Business (Image by Shutterstock)

If you don’t have the manpower or the time to do steps 5 and 6, create an ‘Imperfect Model’ and launch. You will still learn from it and it will give you time to get comfortable with it. Understand which customer touch points you need to digitize and which ones not to.

 

You have your new model in place and it includes social media. The next step would be to create and launch your campaign.

All you need is 6 steps towards change management for your business and then engage an agency to handle the campaign for you. Social media will be your extended arm in your marketing campaign. Armed with analytics, customer insights and competitor’s insights your company will be able to soar to new heights!

As Anders Sorman-Nilsson said recently “ Don’t throw the analogue baby out with the digital bathwater, but start making sure that you connect really well in the analogue world and also offer value in the digital world to your clients and prospects”

What tips do you have for adapting changes in Technology? How is your business adapting to the new trends?

Let us know!

-Social Pandora

How to be stress-free and Happy: The Pursuit of Happiness for Entrepreneurs

What makes a happy Entrepreneur (Image via startupstairway.co.uk)

Your business is up and running or you’ve been at it for a while now. But you have heaps on your mind, as is usual for an entrepreneur but apart from your world of customers, sales, budgets & reports, you need to take the time to live a happy and fulfilling life.

 

While building our own business and working with other entrepreneurs, we’ve learnt a few things along the way, which we thought we’d share with you.

what being an entrpreneur is like

 (Image via WeSEE)

  1. Be an active participant in multiple communities: Encouraging your team members or participating in communities yourself is great way to share, talk and learn multiple things. Not to mention it’s a great way to boost self-esteem and promote personal development.
  2. Have High levels of personal expression:  Have a voice and share your voice. Active discussions, expression of interest and involvement goes a long way. While expressing yourself, don’t forget to listen. 70% of most relationships- business or otherwise fails because one party doesn’t listen enough. So if you expect good lasting relationships you’ve got to listen and not just hear.
  3. Accept that there are no guarantees in business: While you do your best to ensure  that all bases are covered, there are times when things go wrong. Mistakes happen that are your fault, sometimes it’s the suppliers, or the delivery guy or the customers won’t pay you. The truth is that there really are no guarantees and you just have to accept it and move on. It’s better to deal with what you actually can change rather than what it beyond your control.
  4. Don’t be afraid of failure: You can never get anywhere if you’re too scared to start or if you’re scared that you will fail. If you spend time being scared of failing you’d end up being miserable. Failure is the stepping-stone to success and if you are a start up, it’s practically a rite of passage for you.
  5.  Silence the inner critic and remember that perfection is over rated: If you’re an entrepreneur, being a perfectionist comes naturally, but it really isn’t a smart thing o do. We’re always going to be faced with adversity; competitor’s success stories and you will end up comparing yourself to the others. So if you’re waiting for perfection, you’ll never get there. It isn’t about being perfect but actually about continuous improvement.
  6. Love what you do or else it’s all work and no fun: If you love what you do, you will always look for ways to do it better and you will be happy while you’re doing it. Any time that you spend on nurturing it and making it grow won’t seem all that daunting or seem like a mundane task.

Happy Entrepreneur

(Image via WeSEE)

7.Believe it or not; success is not the only goal: Define what success means to you, because most often it’s just about happiness. It’s mostly a personal choice but more often than not you’ll hear people say things like I’ll be happy when I buy a Porsche or a Ferrari, or I’ll be happy when I buy a house. You’ll be happy when you decide to be happy. And when you’re happy, you’re already successful! Well that’s how we see it anyway.

8.Take a break: As entrepreneurs, you will always have stress of your job to weigh you down, so take a few days off and relax. When you return you will have a new perspective on things.

9.    Keep at it: Money grows on the tree of persistence. There will be many times that we fall down but the important lesson to learn is that we pick ourselves up every single time. We grow, evolve& become better at what we do.

 10. Remember why you started the Business: When the going gets tough, it’s important to tap into that original passion that made you want to start the business in the first place. When the stress or the negativity begins to pull you under, just step back and get back that inspiration.

Never give up

 

We love the lessons by Richard Branson and Tim Ferris’s 4-hour workweek; we’ve known a lot of people who implement them in their everyday life.

 

We hope these 10 tips will help you as you DE-clutter your workweek and make it more stress-free.

 

Have a good day! We’ve got more great posts coming this week, what would you like to discuss? What topics are you curious about?

Let us know!

 

-Social Pandora