Putting the success back into your social media campaign! PART 2

 

(PART 2 CONTD…)

 

Every industry is different, so try being in the required range for your industry. All this does is to help gauge your scores.

 

Ford’s Global Head of Social Media –Scott Monty also suggests using a tiered point system in place rather than looking at how many likes you have. It’s a simple yet effective strategy to use. You can measure the response to your efforts on any social media channel you use.

 

Here’s how it works (Source: Socialmediaexaminer.com)

If you’re launching a product or a service, you want to generate a buzz about it on Facebook. You post an update to your page about your launch and get a few likes on it. The next day, post a different update, get likes on it and you begin to see people engaging with the post. Shares are more valuable than likes or comments because that update is moved to another page, which increases your reach.

 

At the beginning of your campaign, translate your objective into a numeric goal. Then, use the tiered point system to weight different types of engagement according to what is valuable to you.

 

For ex: (For Facebook)  -Likes- 1 point each

Comments- 5 points each

Shares- 10 points each

During the campaign, a quick sum of values will help you determine if your efforts are paying off. You can create similar systems for any of the social media channels.

 

4. Visibilities and Brand Perception:

 

 

visibility

 (Image via www.xeus.co.uk)

Social media monitoring tools will provide you data on your brand, your products to see who’s talking about you , how, why,where from? The key to getting good scores here is to add tonnes of value for your customers. Gradually build it up and then begin to sell and then measure. Building relationships with customers is vital, and this is the best way to get there.

 

How do your numbers compare to your expectations? How have you fared with respect to your industry?

 

5. Measure traffic to your website:

Link each social media channel to your website; then track which of them send the most and the best traffic to your site. Track URL shares, click conversions, what do they do once they’re on your site?

6. Audit, Adjust, Repeat:

Review your measurement program periodically. Always include benchmarks or competitor information so that your stakeholders will understand how well you have fared.

It also helps to include visual representations of your data to describe your readings better. Editing and improving your measurement program will help you rectify errors if any. Enter new metrics, you may have missed before and alter content that is needed to help achieve your goals.

 

And. That’s it! 6 super simple steps to show your stakeholders the money! Soon enough you will be raking in results! We hope this gives you ideas on how you can simply measure your social media campaigns and do so without all the expensive tools!

But, hey, if it’s a little too much to do in too little a time, give us a call! We’d do all the hard work for you!

Let us know how you go! What do you think? Can some of the above-mentioned strategies improve the effectiveness of your campaign?

 

-Social Pandora

Putting the success back into your social media campaign!

Putting the success back into your social media campaign!

2 Part series

 PART 1

 

Putting success back into your social media campaign

(Image via http://www.switch-magazine.net)

 

By now you’ve run a campaign or two across a few social media platforms and you are noticing people take note of your brand; what you have to offer and maybe even dropped by your office! While all these are great signs of progress; you still need to measure how well that progress has been. Measuring the campaign will tell you where you’ve been successful and where you can improve.

 

At the start, you would have set goals for your campaign, the number of followers, fans you want, the levels of engagement for your campaign etc. so when you measure your results, you will have two kinds of analytics –ongoing analytics and campaign focused analytics to focus on. Measuring the success of your social media campaign is not very different from you measuring the success of your marketing efforts. You will still see where your customers are from, how many times the ad or campaign on TV and social media was clicked; what do they like, socio- economic and cultural backgrounds etc.

 

As marketers, we are all on a mission to be better than our competitors, out-think others, deliver better products and services and track our efforts.

Ongoing analytics are those that you will keep tracking over time. These are necessary to understand the trend; the peaks and pulses about your brand and that of the competition over a period of time. To do this, you need to set up brand tracking and check the results every now and then.

Campaign metrics will measure the results of your targeted marketing activities or campaigns. These can also vary from campaign to campaign and depend upon the goals you set.

To get the best possible results, you will need a combination of both

So without further ado; here’s a list of what you should be measuring

1.Measure your social media listening activities: If you aren’t listening as part of your campaign, you’re missing out on the conversations people are having about your brand. When you do listen you gain insights into your brand

How engaged are your target audience?

What customer support issues are they happy with?

What customer support need gap can be filled?

Are there any changes to your product or service you need to make?

Performance management?

 social media listening

(Image via www.leadformix.com)

Most people do not listen with the intent to understand; they listen with the intent to reply”– Stephen R.Covey

Use listening tools to understand how many people you’re helping through your campaign, are your fan followers increasing, etc. prioritize the points and use the information gathered to make changes to your business.

 

2. Measure Growths and Reach:

 

 

 

Measuring social media growth

                  (Image via http://www.marketingzen.com)

 

How healthy is your growth rate? Watch for a steady increase in the number of your fans, followers and subscribers. We also like to club growth, reach, volume, exposure under one metric- Awareness-how far is your message spreading?

3. Engagement: Are your followers interested in what you post? Do they comment? Interact? Maybe even poke, write an LOL? Well that’s great! It’s exactly what you need! It cannot get any easier really, just monitor the quick interactions to your channel- starting with how many likes, shares, +1’s, comments, retweets, mentions repins etc. Always set a target and then work your way up to measure the targets on a bi=weekly or monthly level. See how far your interactions increase, decrease or remain neutral. The idea is to keep increasing but also maintaining a good engagement level.

 

(PART 2 CONTD ..)

 

 

 

 

 

 

What you need to know to be a successful entrepreneur

Chase the vision, not the money, the money will end up following you “ – Tony Hsieh, Zappos CEO

 

Mark Zucherberg, Richard Branson, Reggie Brown, Evan Spiegel are all names you’ve heard of or even people who you’ve looked up to. Entrepreneurs come in different shapes and sizes, educational and economic backgrounds but there’s not many things that are common except for the passion, perseverance, never say die attitude and the ability to take risks that comes with the job.

In order to get to where they are, you can bet your bottom dollar that they’ve faced hardships, made numerous mistakes, and tried various things before they perfected their business.

 

The difference between most entrepreneurs, you will notice is their attitude. Either to persevere or to give up when faced with adversity, to not let competition pull you down or shut shop when there are a few bad reviews. It takes a lot more to be a good entrepreneur.

 

What makes them successful?

 They:

  1. Figure out what they want to do; and take baby steps towards their goal
  2. Pause in-between steps to see how far they’ve come and reassess their next step. It’s more a routine of Act.Pause.Learn.Pause.Build.Pause.Repeat
  3. Deal with uncertainty and contingency by experience and not just theoretical plans that have been put in place.
  4. Put yourself out there and try new things and at some point you will figure out what you’re good at and stick to it.
  5. See over every detail of your business. It’s good to look at the big picture but also the smaller details. Especially the case when you’re just starting out.
  6. Never give up-No matter what! They’ll always be moments that bring you down, leave you faithless and competitors will try to cut you off. But, remember why you started your business and stick to it.
  7. Get out of your comfort zone– It’s important to stay scared in the beginning. Some call it staying hungry and some call it staying scared. Either way, the sentiment’s bottom line is the same. Which is to use it as an important motivator.  Go outside of your comfort zone, learn to survive, grow and evolve.
  8. Create what the market needs: This is an important thing you will find most entrepreneurs doing. There are a lot of people with a lot of ideas out there but not every idea is a lucrative business to pursue. If you begin with a current market need, you have a market that is already present with the people who need what you have.
  9. Don’t begin by thinking you will be rich and famous: Believe it or not, entrepreneurs don’t’ have money, success or fame as their goal but rather the by-product.  They begin by working on their product or service, perfecting it until they’re the best at it. The fame, fortune and success will follow on it’s own.
  10. Push yourself harder
  11.                   Learn to finance your business well: Begin with sufficient financing before you move on
  12.        Manage your time well: Remember that time is money
  13.               Learn to function as teams and play to everyone’s strengths
  14.                   Turn Obstacles into assets
  15.                 Learn to say ‘NO’ when the need arises. It’s essential to say no to some great ideas in order to get to the brilliant ones.

 

“The value of an idea lies in the using of it.”—Thomas Edison, General Electric Co-founder

 

 We hope that these 15 tips from successful entrepreneurs and business owners will help motivate you and give you  the ideas you need to keep surging ahead.

 

“Make every detail perfect and limit the number of details to perfect.” —Jack Dorsey, Twitter co-founder

There’s nothing wrong with staying small. You can do big things with a small team.” —Jason Fried, 37signals founder

What tips do you use for your business? Let us know!

-Social Pandora

 

15 TIPS TO KEEP YOU INSPIRED AND PRODUCTIVE WHEN YOU FEEL LIKE GIVING UP

a dream is never big unless you make it happen

Some days are good days at work, and some days are downright hard. We read about the many success stories of entrepreneurs and what motivates them ,gets them to be so productive all the time. Unfortunately success does not come easily for everyone. Chances are you will soon be giving up on your venture before you can even fully experience the success you’ve been aspiring for. But you never know, tomorrow might be your lucky day! And you would have wished you hadn’t given up today.

To keep yourself motivated or inspired when the Going get’s tough. Here are our top tips.

TIP 1:  “Begin your day Early’:  Sounds cliched but it’s true and works every time. Entrepreneurs wake up early and begin their day healthy. Drink plenty of water and stay fit to help you throughout the day.

TIP 2: Plan your day:  Write down your top 5 tasks that you need to accomplish today.

TIP 3: Set achievable goals: Some entrepreneurs set high goals in the beginning of their venture which sometimes results in disappointments. Set realistic goals with proper timelines. Make use of Gantt charts to help you set smaller more achievable goals. They will then push you to achieve more once each goal is fulfilled.

TIP 4: The 50/10 rule:  It’s easy to get distracted or side tracked at work so try avoiding that by applying the 50/10 rule which is  50 minutes of work with a 10 minute break to refocus.

TIP 5: Keep your mind on the Big Picture:  When you begin your business, no doubt you have pictured yourself basking in the glory of your success after a few years. But if you haven’t gotten there within a few years, don’t give up. Keep that big picture, your dream in your mind and carry on.

TIP 6: Make sure that your work environment is comfortable– Spending a large amount of time in front of the computer can be hard so ensure that your chair is adjusted properly, and that your room is airy and well ventilated and free of distraction.

TIP 7: Change your work environment every now and then: If your work is the kind where you can take it anywhere, then move! Either to a different room at your office, your home, to a library, a nice comfortable public spot with Wi-Fi access or your backyard, anywhere where you’re comfortable because a change in scenery helps with the creative thinking.

TIP 8: Take timely breaks:  If you feel yourself becoming drowsy, low in energy or that you’ve hit a blank spot. Take a break! Get up and take a walk, run an errand maybe, get some coffee or green tea. Each break renews or refreshes you plus gets you to move a bit giving you more energy and a chance to think laterally.

TIP 9: Reflect and self- evaluate: Set aside 10 minutes at the end of your day everyday to just reflect and self evaluate. Rethink your goals, your day. Or meditate. It’s great to calm yourself and get a good night’s rest.

TIP 10: Forecast:  All good entrepreneurs plan and forecast for any glitches that they might come across. Open your minds to the ‘what-if scenario’ even try the marketing warfare strategy with your team.

TIP 11: Keep learning:  Reading, browsing, brainstorming promotes increase in knowledge, increase in capabilities and be the creative gold mine that you’re looking for!

TIP 12: focus on what makes you happy

Focus on what makes you happy Do the things you love to! They keep you happy and productive!

TIP 13: Express gratitude:  Be grateful for what you have and for how far you’ve come. It will help you become a better person and achieve higher levels.

be grateful for what you have

TIP 14: Reward yourself: For every goal achieved, reward yourself with small indulges, or a movie night out or maybe even a spa!

TIP 15: Alternate between projects:- If you find yourself bogged down on  a particular project , switch to something else (if you have the time). It might require a different skill set but it let’s you work with fresh energy and ideas.

Remember that you will fail a few times before you really make it ,especially if you’re a start up. But, It’s in those moments that you truly learn so take it in your stride and carry on.  Once the hardships are over, the business will blossom under your care and passion!

impossible is nothing

What are your go to tips for being inspired and productive?

Write to us!

-Social Pandora

(Images via: WeSEE)

20 + Creative ideas for Social Media Marketing

creativity in social media(Image via WeSEE.com)

 If you’re a small or medium sized enterprise, churning out content everyday can be monotonous and most often, you find that you need to shake things up a bit to get your page noticed.

 

93% of businesses are currently leveraging social media to gain more customers, acquire new businesses deals or to build brand loyalty. So if you need to stand out from the competition and effectively attract customers and other businesses, you need creative social media content. So here are our top tips to get you started!

 

  1. Share your experience:Share your experience

 (Image via @brainwaves-ni.org)

 

While a lot of information can be got over the Internet, you’re more likely to get heard when you share your experience. It could be anything- A problem you solved, an issue you faced, tips etc. It helps to build relationships and find other like minded people to share expert tips with.

2.   Post a Photo and ask your fans what they think it could be- Our Mystery Photo round !
Help create a sense of excitement with your brand.

3.    Caption this- National Geographic on their Facebook channel does this beautifully and it gets high engagement too! Post a photo and ask your fans to caption it or what they think it represents. It’s perfect for increasing engagement and you get an idea what your audience are like.

4.   Share a Video- Videos are the most shared form of content and gets maximum attention in the social media world! So share a video of your own or something that interested you. It’s good to cross promote too !

5.   Where’s Waldo or the picture hunt-  Post a photo and ask your fans to find any of your brand items, raw materials, finished products etc. It’s fun and gets people to participate!

6.   “I spy something with my  little eye”  – Similar to the picture hunt but you can give them specific things to look for in the picture rather than looking for random things in the picture.

7.   Change the Profile picture and Cover photo:  Spice it up with different pictures to keep the page active. Keep coming up with creative images that reflect your brand’s vision.

8.   Share Funny Stuff- Photos of your office fun, videos you stumble upon from the web, funny images etc. Humour always works well on social media and it helps to lighten the posts for the day.

9.   Share 2-3 pictures and ask which of them your fans like best -It garners interesting responses and provides good insights to what your audience likes.

10.                Riddle me this!

 

riddles for creative social media marketing

(Image via Bubbleviews.com)

 Ask a Riddle or ask them to unscramble a word Jumble-Break the monotony of posts with this fun game!

11. Create a teaser campaign: When you want to test a thought that hasn’t quite made it big as yet, create a teaser and keep referring to it in your posts to gather curiosity and to build conversations about the topic or thought. You will know what works , how to change anything or how to make it better.

12.Create a ‘ Behind the Scenes’ video series: Use a smartphone or tablet to record your own ‘behind the scenes’ video to show what you’re working on (outlines, schedules, raw materials and so on). Remember to keep it short and sweet!

13.Share your ideas on a new marketing plan or campaign idea and ask your audience what they think of it. What  better way to find out what they really like?

14.                Did you know’?  Fun fact or Trivia- Each week post a fun fact or trivia, a small way to merge education and entertainment don’t you think?

15.                Share inspirational quotes- Short Inspirational quotes to motivate your fans during the week.

16.                Share Live testimonies: Share the testimonies your clients, fans or friends have of you and your work. Show your fans what you’re like!

17.                Fill in the blanks:

 

I prefer ______________________ to chocolate. A once a week post to build engagement and personalize with your fans.

18.                Provide Expert or Handy tips –

19.Pin it to win it! A contest that works like this. Ask your fans to follow you on Pinterest and repin photos from your board named ‘Brand X’s Pin it to win it Board’ and a #BrandXpinittowinit and get fans to participate from across your social media channels. Choose a winner at the end and offer them a prize.

20.                Offer a Facebook Fan’s only offer

21.                Ask me anything day!- A chance for your fans to ask you questions on that particular day every week. A chance to give them hands on advice, tips, lessons etc

22.                Fact or Myth? Works similar to Did you know? at no 14

23.                Use the ‘Coming Soon’ Message across all your social media channels to let your audience know that something exciting is about to happen!

 

Try these handy tips and get more followers and build relationships with your fans on all your channels!

 

Let us know how it works! What creative ideas do you use on your campaign?

-Social Pandora

 

 

 

 

The Content Marketing Forecast for 2014 that you should know about !

The Content Marketing Forecast for 2014 that you should know about !

 

What you should know for your Business

What you should know for your Business

(Image via submitedge.com)

 Content Marketing has definitely come a long way! Something that began as a niche strategy has quickly grown to become one of the dominant methods of attracting meaningful and good leads. Harnessing the power of words, or images or videos is essential for building long-term success and an online presence.

 

So here’s a gist of what we believe are trends for this year and where it is headed!

content-marketing- has to be Original and valuable

 (Image via siliconangle.com)

 Did you know that 92% of marketers are using content marketing? According to infinigraph.com 2014, is all about going beyond experimenting to full content marketing integration and executions.

 

Instead of arguing about its significance and wondering what strategies to follow and the budgets to go along with it, this will be the year where you will need to have your content marketing strategies organized and in place.

 

58% of B2B and 60% of B2C marketers will increase their content marketing budget over the next 12 months. That being said, companies need to become aware of the importance of content marketing so that CFO’s can make investments in solid content strategies; meaning creating more positions and teams that are dedicated to creating great content. Without a good strategy in place, results won’t be as effective for every aspect of content marketing

 

Online Marketers have seen an explosion of how people are accessing the web via their mobile devices. From when they wake up until their heads hit the pillow at night, people are on their phones. So why shouldn’t marketers take advantage of this trend and offer consistent and effective content that is accessible on not just mobiles but also tablets? – Trend to look out for is Multi-screens

 

Marketing needs to be Integrative – it’s not enough to just simply focus on content marketing or social media marketing but to take a holistic view of online marketing in general. Connecting e-mails, content and social media would do a lot to promote the brand and to build relationships.

 

 

New SEO –Google’s new algorithm Hummingbird, delivers better results based on the way we speak, so you will now need better and greater content. This update means better use of grammar, synonyms and words that deliver results.

 

Content Curation:  As more content is being churned out everyday, 2014 will see a greater need of efforts to organize all the information into relevant and better ways for audiences to absorb them- like Custom Timeline in Twitter to tweet about a specific topic or event or LinkedIn Showcase pages that allows brands to segment content for audiences based on different aspects of their business.

 

Providing value and quality content:  The overall quality of content will grow more than ever this year and as more people consume this content; brands and marketers will step up their game by integrating photos, videos, journalism and innovative story telling into their strategies.

 

So it’s time to get your Business on board and incorporate these into your strategy!

What are your content trends for 2014? What do you think people should include into their content strategy?

 

Let us know!

 

-Social Pandora

 

 

 

 

Adapt and Soar, don’t adapt and get left behind!

Adapt and Soar, don’t adapt and get left behind.

-Why your business needs to adapt to changes in technology to stay ahead

Time for new technology( Image by Shutterstock)

 The world is moving at an accelerating pace and it is changing everything in its path. Technological changes, automation, and social media are among a few. We’re sure you know this all too well so we’ll get straight to the best part!

Today, we’re writing to give you a few tips on how to accept this change and how your company can embrace it. Last week, our team had met a few clients. Clients who knew what social media could do for their business but were sceptical about doing it. Now don’t get us wrong but there are a great many companies out there who are doing really well but they haven’t considered using Social media or they don’t have senior management buy in to the concept. So we’re here to help you change all that!

Are you proud of your company?

Hell yeah!

Is it Agile enough?

Ummm.

Are you happy referring to your company as a dinosaur?

No way!

Well if your company is averse to change, that’s exactly what you’ll become, Extinct!  We’ve all read about so many companies that have shut down due to lack of agility to accept change in today’s market dynamics. Regardless of whether it is because of the inability to do so or the lack of motivation, you can’t afford to sit back and watch it pass you by!

If you’ve seen ‘The Internship’ starring Owen Wilson and Vince Vaughn, you might just be on the same page as we are. The rate of adaption of new computing and communication devices are at a dynamic pace, so much so that businesses everywhere are changing their strategies. Add in Globalization, a shift in specialized and customized choices, social collaboration, cloud computing (phew!), enterprises need to be more flexible internally as well as externally.

So the winds of change are here, how will you harness it?

changing the way businesses work

(Image by Wesee.com)

  1. Understand the change in cultural and demographic references:

Customers you’re targeting and talking to today are not the same as they were before. Expecting them to listen to the Bee Gee’s in a world of Lady Gaga is almost impossible. But the digital world is having an impact on emerging customers. The social networking tools allow them to express themselves; create an online personality and connect in ways that were impossible before. So step one is to understand the changing market conditions and choose the perfect time to move from your existing business model to a new one.

2. Create a future or forward thinking team:

A good mix of the young and the key functional leaders in your company should sit together and rethink your game plan. Ask your customers, suppliers, go online and find out what’s being said about you. What UN-met needs need fulfilling? Do your products or services need updating? Keep checking with them to stay on top of their needs.

now is the time to plan for emerging trends(Image by Shutterstock)

 Right Technology + Vision= Win!!

 3.Know your fundamentals to accept change: Digital and Social media platforms will grow and evolve everyday, but your business fundamentals will remain the same. Are you adding value through greater experience, better service or cost structure? Regardless of the changing digital landscape, you need to understand the connection between your business & the platforms needed to drive these fundamentals.

4.    Prepare your company for change:

Change Management in Social Media(Image by Shutterstock)

“The world hates change, yet it is the only thing that has brought progress”- Charles Kettering

 It’s common Knowledge that any change management practice will be met with resistance. It’s a social process. But if your team explains the benefits, the bigger picture and what the end outcome will be, the resistance may not be so hard.

‘If you feel like it’s difficult to change, you will have a harder time succeeding’-  Andrea Jung

 Change will be a slow process but once you have most people’s buy in, it will be easier.

5.Map your network-

Check your value chain and gain new insights. Move across your network and understand what others in your industry are doing right and why.

6.Create a pilot model: Based on your analysis of all the market signals, your competitors generate ideas on what you need to change. Is it product pricing, product features or target customers?  Go out and get market feedback- how is your new model faring in a test launch? Since it’s a test launch, do it quick and as inexpensively as you can. Results from this will help you adhere to a strategy.

 

Why you need to Upgrade in Business (Image by Shutterstock)

If you don’t have the manpower or the time to do steps 5 and 6, create an ‘Imperfect Model’ and launch. You will still learn from it and it will give you time to get comfortable with it. Understand which customer touch points you need to digitize and which ones not to.

 

You have your new model in place and it includes social media. The next step would be to create and launch your campaign.

All you need is 6 steps towards change management for your business and then engage an agency to handle the campaign for you. Social media will be your extended arm in your marketing campaign. Armed with analytics, customer insights and competitor’s insights your company will be able to soar to new heights!

As Anders Sorman-Nilsson said recently “ Don’t throw the analogue baby out with the digital bathwater, but start making sure that you connect really well in the analogue world and also offer value in the digital world to your clients and prospects”

What tips do you have for adapting changes in Technology? How is your business adapting to the new trends?

Let us know!

-Social Pandora