(Image Credit: tech-clarity.com)
It’s almost the end of yet another year! As we reach the end of another year, businesses look back and see how they went the previous year. What worked, what didn’t and key takeaways from next year. We too are gearing up for a good 2015 and we have learnt a few lessons along the way.
Among other things; we have changed the way we work. Moving from time consuming, micromanaged, sequential projects to finding a more agile result oriented process.
Is your social media strategy agile? Are you spending too much time on your content marketing? Is SEO and SEM a distant possibility than an immediate task for your company?
Do you work an environment that values interactions and individuals over processes and tools? If you aren’t, it is time to rethink your strategy.
Many businesses and entrepreneurs use different marketing and sales tactics to promote their business, gain customers and gain revenue. While social media and content marketing boost your company’s efforts; incorporating an agile marketing approach will take it to another level!
Don’t believe us?
Imagine this scenario- You come up with a concept for your business or you outsource it to an agency, after which work is initiated, consolidated, website design is complete, analysis is done and voila! Your project is signed, sealed and delivered! But after a year or so, you notice that it isn’t getting enough traction, your website has bugs and you need SEO, it’s too slow etc etc.
Now try this scenario- You, your team, outsourced agency or stakeholders sit together every morning for 15 minutes. No longer, and discuss these 3 questions.
- What did we do yesterday?
- What are we doing today?
- What setbacks did we have?
Everyone has their say in regard to these questions and the day officially begins. It may sound like a wasteful exercise but really what you are doing is bridging the communication gap, addressing issues and creating a transparent work atmosphere. Who doesn’t’ like that?
You can make use of the SCRUM methodology which breaks down each project into smaller work modules, breaking the organization into smaller teams, break the time frame into shorter work cycles. Allowing room to revisit plans, rectify errors and optimize to deliver great results!
(Image credit: empireone.com.au)
Make your social and content marketing agile:
Break the marketing team or social media team into smaller teams. If you already have a small team, simple assign roles and tasks differently.
- One small team collects real time data about your company or various clients you work with social environment.
- Another team of either 2 or more creates the content calendar , content across various platforms for your company or clients and deploys that content quickly
- One more person then reacts to emerging conversations as they happen, tweet responses, or comment on the networks as they continue to happen
- Collectively they all gather results and analyze at the end of the week
- Next day- same 3 questions are addressed and issues are sorted, you stick to what is working and change what doesn’t.
Your manager will work as the Scrum master and ensure that everything happens seamlessly.
Why will this work for me?
Because your working cycle is not as long ensuring quick transition between phases or scrums, you are being responsive and approachable which is what social media is all about! All your team members are engaged and empowered to achieve results. Communication is happening every day between teams and stakeholders ensuring no gaps; issues are sorted then and there leading to high levels of productivity and results.
By incorporating an agile method; you understand your customers and the market as it keeps changing as well as you are relevant to your customer’s needs. Smaller , effective teams with distributed tasks or in this case product backlogs , testing can happen and you stick with what works and change what doesn’t before results get catastrophic.
Especially when it comes to testing your social media and content marketing strategy, you want to get your business up and running ASAP! Think of the time saved on implementing SEO or paid methods along with social and content marketing for various audiences.
Why don’t you try and incorporate an agile marketing structure for your business in the New Year!? Give it a burl for SEO and get your website noticed quickly!
Talk to an expert at Social Pandora to see how we can help you with your business today!
Have you tried an agile structure for your business? Let us know in the comments below!