Make your business agile

Is Your Business Socially Agile?

Make your business agile

(Image Credit: tech-clarity.com)

Hello!

It’s almost the end of yet another year! As we reach the end of another year, businesses look back and see how they went the previous year. What worked, what didn’t and key takeaways from next year. We too are gearing up for a good 2015 and we have learnt a few lessons along the way.

Among other things; we have changed the way we work. Moving from time consuming, micromanaged, sequential projects to finding a more agile result oriented process.

Is your social media strategy agile? Are you spending too much time on your content marketing? Is SEO and SEM a distant possibility than an immediate task for your company?

Do you work an environment that values interactions and individuals over processes and tools? If you aren’t, it is time to rethink your strategy.

keep-calm-and-rethink-your-strategyMany businesses and entrepreneurs use different marketing and sales tactics to promote their business, gain customers and gain revenue. While social media and content marketing boost your company’s efforts; incorporating an agile marketing approach will take it to another level!

Agile-mindset-2 Time To adapt (Image credit:planit.net.au)

Don’t believe us?

Imagine this scenario- You come up with a concept for your business or you outsource it to an agency, after which work is initiated, consolidated, website design is complete, analysis is done and voila! Your project is signed, sealed and delivered! But after a year or so, you notice that it isn’t getting enough traction, your website has bugs and you need SEO, it’s too slow etc etc.

Sound familiar?

Now try this scenario- You, your team, outsourced agency or stakeholders sit together every morning for 15 minutes. No longer, and discuss these 3 questions.

  • What did we do yesterday?
  • What are we doing today?
  • What setbacks did we have?

Everyone has their say in regard to these questions and the day officially begins. It may sound like a wasteful exercise but really what you are doing is bridging the communication gap, addressing issues and creating a transparent work atmosphere. Who doesn’t’ like that?

You can make use of the SCRUM methodology which breaks down each project into smaller work modules, breaking the organization into smaller teams, break the time frame into shorter work cycles. Allowing room to revisit plans, rectify errors and optimize to deliver great results!

agile_development_value_proposition

(Image credit: empireone.com.au)

Make your social and content marketing agile:

Break the marketing team or social media team into smaller teams. If you already have a small team, simple assign roles and tasks differently.

  • One small team collects real time data about your company or various clients you work with social environment.
  • Another team of either 2 or more creates the content calendar , content across various platforms for your company or clients and deploys that content quickly
  • One more person then reacts to emerging conversations as they happen, tweet responses, or comment on the networks as they continue to happen
  • Collectively they all gather results and analyze at the end of the week
  • Next day- same 3 questions are addressed and issues are sorted, you stick to what is working and change what doesn’t.

Your manager will work as the Scrum master and ensure that everything happens seamlessly.

Scrum Technique Infographic(Image credit: Scruminc.com)

Why will this work for me?

Because your working cycle is not as long ensuring quick transition between phases or scrums, you are being responsive and approachable which is what social media is all about! All your team members are engaged and empowered to achieve results. Communication is happening every day between teams and stakeholders ensuring no gaps; issues are sorted then and there leading to high levels of productivity and results.

agile-marketing-cycle(Image credit: smashwords.com)

By incorporating an agile method; you understand your customers and the market as it keeps changing as well as you are relevant to your customer’s needs. Smaller , effective teams with distributed tasks or in this case product backlogs , testing can happen and you stick with what works and change what doesn’t before results get catastrophic.

Especially when it comes to testing your social media and content marketing strategy, you want to get your business up and running ASAP! Think of the time saved on implementing SEO or paid methods along with social and content marketing for various audiences.

Why don’t you try and incorporate an agile marketing structure for your business in the New Year!? Give it a burl for SEO and get your website noticed quickly!

Talk to an expert at Social Pandora to see how we can help you with your business today!

Have you tried an agile structure for your business? Let us know in the comments below!

-Social Pandora

 

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Create blog posts that will rock your reader’s world

rock your world(Image by WeSEE)

 Blogs are a great way to keep friends and family abreast with all the latest news and happenings in your life, for businesses to read new and updated information, or to learn step-by-step tutorials and even host photographs of events.  Albeit being informal and causal in tone, blogs are a wonderful tool to attract a broad audience.

And hey, if you have something informative or fun to share with the world, blogs are your source of doing it! But how do you decide what to blog about? How do you bring your audience back to you time and again?

Look no further; we’ve got a few tips and tactics for you.

We hope our insights will help you create good content for your blog as well as help you connect with other bloggers.

While interests can vary and go up to plurals, it is unwise to right about everything under the sun.

Bringing you rule no 1:Pick you area of expertise

 Choose your niche when it comes to blog posts because even if your interests vary, trying to cover everything as well as creating content for all of it is not easy. Start by focusing on your niche, and then work your way up. Most importantly, do you connect with your content? If you don’t, no one else will either.

Choose a category:

 

lack of clarity

(Image by Quotescover)

Even if you’re writing a stand-alone post or as part of a series, the post should definitely fit into a blog category. This should in turn match your overall content strategy.

When you choose categories, check to see if it’s part of the company’s objectives and name it accordingly.

Word choice is extremely important:

 Clear the clutter in terms of words that will weaken your post. Keyword density is very important for SEO.

 

word choice matters

 (Image by WeSEE)

Choose a good topic or post title:

This is the most crucial part of your blog because it’s the point of actually getting readers to get up and notice your post.

The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning” – Mark Twain

Your title should

  • Kindle your reader’s curiosity
  • Get them thinking
  • Provide a solution

Have a Call to action

 After reading your post, your readers should have a small bulb go off above their heads; prompting them to think and apply it. This will also help create a better connection between bloggers through the exchange of ideas and information.

ThinkingofIdeas

 (Image by Beingcreative.co)

 What do you really want to say?

Long posts or short posts; the blog post needs to have a direction. A good title may bring readers to your page but if the post doesn’t make sense or matter to them, you’ll have them leaving.

A good way of overcoming this is when you have identified your target audience and ‘listened’ to what they talk about or what their interests are through social media channels, you can apply that knowledge to creating content for blogs as well.

Also check if your blog’s content reflects these:

-Does your post offer a solution to your readers?

– Show them ‘how’- to do something?

-Pave a path for them to make decisions?

-Bring out an emotion from your readers?

-Does it inspire them?

 

Post Promotion

 After writing your blog, do some post promotion to increase exposure and increase your audience base.

Proof-read:

proofread (Image by WeSEE)

 Errors such as spelling mistakes as well as grammatical errors are a huge barrier for engagement.

It’s better to edit and proof read your content before it’s published.

We’ve found that when the post is read a few times by various people, it helps clear the errors as well as provide perspective. We’ve also noticed that some of our writers read the post out loud to themselves. No, it isn’t crazy; it actually helps in putting yourself in the reader’s shoes and looking at it from their perspective. The bottom line?  Try out ways that will work for you to make it interesting as well ensuring that it gets done.

 

 Spice it up!

 spice it up

 (Image by WeSEE)

 Add images, videos and spend time making the post look good. You will be making your posts more useful and memorable to your readers.

 

Lastly, Time your posts:

Strategic timing of posts can ensure that the right people see it at the right time.

 

These are  our 10 tactics to create great blog posts that are sure to rock your reader’s world!

Let us know if you have any more great tips to add!

-Social Pandora