How to Rock ‘Rich Pins’ for your business – What marketers need to know about Rich Pins

What are Rich pins? (Image via Technobuffalo.com)

On a personal level individuals use Pinterest for dozens of reasons and statistics will tell you just how awesome it is but on a business level, users have found it a great tool for engagement.

In today’s post, we’ll tell you how to rock ‘Rich Pins’ for your business.

‘Rich Pins’ are pins that include more information about pinned images; they include more information on products (see examples), recipes (see examples), movies (see examples), articles (see examples) although they may not be suitable for every business profile, they do however work as a powerful tool that both you & your audience will love because it is a time saver really, eliminating the need to manually update each pin with content.

The advantage of using Rich Pins is that they always display the latest information for pins because they are updated from the Meta data that is placed on a business webpage , if you are having a sale or a promo or increase in price, everything on Pinterest is synched to what is currently present on your website making shopping or finding information easier!

Product Rich Pins:

Product rich pins

Recipe Rich Pins:

Recipe Rich Pins

Movie Rich Pins:

Movie Rich Pin

So why should you have Rich Pins for your business?

  1. Automatic Updation: As mentioned above, no manual editing, 70% of people on Pinterest use it for inspiration on what to buy, if they’re in the area they might come over and check out your store!
  2.   Increased Visibility: Rich pins include your business/brand name & logo underneath the image. The more it is shared the more you’re known!
  3.    Product Pins display current prices, availability and where to buy them. Recipe pins allow information like ingredients, cooking times and temperatures, calories per serving to be displayed while Movie pins display reviews, ratings and cast members, Article pins show the source of the article, the writer, a brief description and you can create a board that will act like a reading list, something that is immensely useful for readers an content sites alike.

 So you get all that by just clicking on one image! You could read more on why Rich pins are so valuable for business here  (Source: Social Media Examiner)

  • In May 2012, Shopify did a study that showed an average sales order of $80 from Pinterest referral traffic, compared to $40 from Facebook referral traffic. Pins with prices were also 16% more likely to get likes than those without.
  • In February 2013, Sephora found that Pinterest users spent 15 times more than Facebook users.
  • In February 2013, Business Insider noted that Pinterest now has 25 million users, many of whom are wealthy young females who love to shop.

Okay this is exciting right? Now on to how to get them!

Pinterest has a developer’s page that explains very clearly how to get Rich pins. These are the steps involved:

–       Determine which type of pin you want to receive the rich text application

–       Determine the method of embedding for content. oEmbed or Semantic Markup (Schema.org or Open Graph metatags)

–       Apply for your rich pins to be accepted and used

–       Add the Meta tags on your website

–       Validate and apply rich pins

Now encourage your customers to share images too, it will help with the reviews, engagement and in getting more views for your website and store.

If you want you can choose to opt out of rich pins by using 
the Meta tag <meta name="pinterest-rich-pin" content="false" /> 
within the head section of the HTML markup page.

Increase Brand exposure  with Rich pins and watch how it works for your business. With Christmas around the corner this will be well worth it!

What do you think about Rich pins? Have you integrated in into your website as yet? Here are a few examples of companies for whom rich pins have worked, and we hope it inspires you too!

Let us know what you think!

Happy Pinning folks!

-SocialPandora

Advertisements

Pinterest for mutual Interest- Making Pinterest work for your business

How do you make Pinterest work for your business?(Image by WeSEE)

 Are you wondering how to make Pinterest work or your Business? Love Pinterest as an individual but not quite sure how to use it for Business?

Individuals world over have used this tool for its ease of visual bookmarking, organizing things, learning and sharing. It’s progressed from something just women or moms would use to being used by both men and businesses alike.

This highly visual platform rakes in 2.5 billion monthly page views from its 70 million users monthly! Pinterest users also buy more of the items they see on Pinterest than on Facebook. They spend 70% more money when they arrive at your website from Pinterest versus other non social referrals (Source: Pinterestinsider)

Awesome stats for Pinterest

 (Image via Wishpond)

Pinterest is fun, visually stimulating and is highly addictive!  Creating a Business page is easy; once you’ve created the page you will need some great content to share.

Here’s how to get started: Here are our top tips to make Pinterest work its magic on your business

The Magis of Pinterest

(Image via WeSEE)

  1. Add a Pinterest ‘Follow ‘ or ‘pin it ‘ button to your website and blog
  2. Pinterest business page should reflect what your business stands for so create a relation between the brand and the Pinterest page
  3. Follow Pinterest communities to get great content and to network!
  4. Remember to use good social media etiquette
  5. Use Pinterest to test focus groups- a great way to understand what your audience really likes and what works
  6. Create pin boards that will enhance your brand image
  7. Grow your page by providing regular, fresh and engaging content
  8. Employ keyword and Hashtag searches for curating content
  9. Don’t forget to link to your blog and website.
  10. Also link your Facebook and Twitter accounts- if a customer likes you on Pinterest, she might look for you on Facebook and Twitter too. Broaden your presence

11. Comment on others images and share their content

12. Curate great content (See our content curation post for tips on curating great content)

To see which pins of your company were pinned, go to http://pinterest.com/spource/add your URL here)

Neat huh?

Apart from these we’ve found that it provides different relationship marketing opportunities too. For the art of pinning:

Master the art of pinning

 (Image via WeSEE)

  1. Create a Vision board:  All your employees, team members could sit together and pin images related to your company’s vision, where both the customers and employees can see. It would be a great way to show your core values and get instant feedback!
  2. Create boards for your internal customers:  Use the ‘Me+Contributor’ option to create a collaborative Pinboard. What do they visualize for the company?
  3. New Product development ideas: Use your customer’s feedback to help formulate your new product or service. Are you confused between products? Wondering which services you are currently lacking? You can get answers to all these by posting a single picture and asking for feedback or pin pictures of possible new products and track how far they’ve been shared and what has been said about them.
  4. Help your customers shop better: Instead of pushing products or services as is, relate them. Like so, if your company provides services for events that require shopping, make a shopping board! If you’re a business selling services related to Interior Decoration for example put up a sample shopping list- what would an ideal house have? Show some fun paintings to buy, maybe even funky curios or furniture, anything that your target audience will like.
  5. Create the right categories for your business:

Creating the right boards on Pinterest(Image via WeSEE)

 6.Host Contests: Ensure to check out Pinterest’s rules for hosting a contest. You could ask your followers to pin a picture of themselves using your product or service. You could get more traffic and free branding!

7.Mix it up! Have a healthy balance of content-but remember to stick to your brand image. Never mix personal with your business page. Also pin the right size of content- maximum size is 554 pixels wide by 5000 pixels high

We’ve covered setting up your business account and our top tips to make the most of Pinterest for business.

You could also check out Business2community for the ultimate marketing Blueprint as well as these great tips by Social Media Examiner for more ideas on how to use Pinterest for your business.

Pinterest for Business

Explore more infographics like this one on the web’s largest information design community – Visually.

Tomorrow we cover ‘Rich Pins’; yes you’ve heard the word everywhere and we’ve got a few tips on what they are and how to use it.

We’d love to know which of these ideas you will implement this week to gain more attention for your brand, so write to us!

Make sure to check Martha Stewart’s Pinterest page, Better Homes and Gardens and General Electric on how they used Pinterest to their advantage.

Follow us on Twitter  for media tips, latest news and other interesting trivia!