LG wants to take on Sonos with cheaper connected speakers

Gigaom

LG thinks it has a shot to take on Sonos with its new Music Flow connected loudspeakers, and it’s banking on two thing: Content and costs. The Korean consumer electronics giant has teamed up with Google to add Google Cast to its Music Flow devices, allowing consumers to cast audio straight from apps like Pandora, Rdio, TuneIn and others. And it may sell its cheapest connected speaker for as little as $100.

lg music flow

LG is showing off a variety of Music Flow speakers, including a sound bar with subwoofer and a battery-powered mobile speaker, at CES in Las Vegas this week. The company hasn’t announced any firm release date or details on a suggested retail price yet, but I was told by one of the LG spokespeople on the floor that Music Flow speakers will be available this spring, and that the price will be “significantly cheaper” than the competition. I wanted…

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