In 2015, Software Eats The Wearable World

TechCrunch

Editor’s Note: Elliot Loh is a founder and partner at the San Francisco startup studio The Giant Pixel Corp. Kunal Agarwal is an entrepreneur in residence at Giant Pixel. 

2014 will be remembered as the year that wearables leapt into the Silicon Valley mainstream.  Tech giants like Apple, Google, Microsoft, Intel, Qualcomm have taken notice and poured money and resources into developing their own offerings.

Earlier players like Fitbit and Jawbone announced multiple new products and a host of promising startups (Athos, Atlas, Misfit, etc.) have emerged with innovative offerings.

With the momentum of these dollars and product releases, its no wonder industry analysts are predicting the wearable movement to be “the next big thing”.  Credit Suisse estimates the market could be $50 billion in 5 years, and Morgan Stanley claims the wearable market could reach $1.6 trillion in value.

Those of us closer to the leading edge know…

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