Zype Helps Video Publishers Look Beyond YouTube By Building Their Own Sites And Apps

TechCrunch

Video startup Zypeunveiled its online video platform today, which it says can help publishers grow and monetize their audiences.

To be clear, it’s not trying to compete with YouTube or other video players like BrightCove. Yes, it has created a video player of its own, but the main focus is on helping companies build an online presence for their videos and serving those videos from whatever player makes sense, whether it’s YouTube, Hulu, or Zype itself.

“At the end of the day, the consumer consumer doesn’t care what the player is — they just want to get the content in the best way possible,” said founder Ed Laczynski.

Zype has created what it calls Dynamic Player Technology, which serves the video from a specific player depending on the device and location of the user. So if you’ve got a video on, say, Hulu, Zype will show the Hulu video…

View original post 115 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s