Zype Helps Video Publishers Look Beyond YouTube By Building Their Own Sites And Apps


Video startup Zypeunveiled its online video platform today, which it says can help publishers grow and monetize their audiences.

To be clear, it’s not trying to compete with YouTube or other video players like BrightCove. Yes, it has created a video player of its own, but the main focus is on helping companies build an online presence for their videos and serving those videos from whatever player makes sense, whether it’s YouTube, Hulu, or Zype itself.

“At the end of the day, the consumer consumer doesn’t care what the player is — they just want to get the content in the best way possible,” said founder Ed Laczynski.

Zype has created what it calls Dynamic Player Technology, which serves the video from a specific player depending on the device and location of the user. So if you’ve got a video on, say, Hulu, Zype will show the Hulu video…

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