(PART 2 CONTD…)
Every industry is different, so try being in the required range for your industry. All this does is to help gauge your scores.
Ford’s Global Head of Social Media –Scott Monty also suggests using a tiered point system in place rather than looking at how many likes you have. It’s a simple yet effective strategy to use. You can measure the response to your efforts on any social media channel you use.
Here’s how it works (Source: Socialmediaexaminer.com)
If you’re launching a product or a service, you want to generate a buzz about it on Facebook. You post an update to your page about your launch and get a few likes on it. The next day, post a different update, get likes on it and you begin to see people engaging with the post. Shares are more valuable than likes or comments because that update is moved to another page, which increases your reach.
At the beginning of your campaign, translate your objective into a numeric goal. Then, use the tiered point system to weight different types of engagement according to what is valuable to you.
For ex: (For Facebook) -Likes- 1 point each
Comments- 5 points each
Shares- 10 points each
During the campaign, a quick sum of values will help you determine if your efforts are paying off. You can create similar systems for any of the social media channels.
4. Visibilities and Brand Perception:
(Image via www.xeus.co.uk)
Social media monitoring tools will provide you data on your brand, your products to see who’s talking about you , how, why,where from? The key to getting good scores here is to add tonnes of value for your customers. Gradually build it up and then begin to sell and then measure. Building relationships with customers is vital, and this is the best way to get there.
How do your numbers compare to your expectations? How have you fared with respect to your industry?
5. Measure traffic to your website:
Link each social media channel to your website; then track which of them send the most and the best traffic to your site. Track URL shares, click conversions, what do they do once they’re on your site?
6. Audit, Adjust, Repeat:
Review your measurement program periodically. Always include benchmarks or competitor information so that your stakeholders will understand how well you have fared.
It also helps to include visual representations of your data to describe your readings better. Editing and improving your measurement program will help you rectify errors if any. Enter new metrics, you may have missed before and alter content that is needed to help achieve your goals.
And. That’s it! 6 super simple steps to show your stakeholders the money! Soon enough you will be raking in results! We hope this gives you ideas on how you can simply measure your social media campaigns and do so without all the expensive tools!
But, hey, if it’s a little too much to do in too little a time, give us a call! We’d do all the hard work for you!
Let us know how you go! What do you think? Can some of the above-mentioned strategies improve the effectiveness of your campaign?