Google Starts Running Consumer Surveys About Select Advertisers, Highlights Data In Search Ads

TechCrunch

Google is launching a new feature for advertisers today that highlights data it gathers from its Consumer Surveys in their ads. These so-called “consumer ratings annotations” can appear under Google’s regular text ads and will roll out over the next few days.

The AdWords team runs these surveys on Google’s platform for the businesses that participate in this program. Currently, the company says, there are “several hundred businesses in the U.S., U.K., and Canada” that have ratings available for them.

There is no additional charge for adding these ratings to ads. During its beta tests, Google says click-through rates increase by 10 percent on average for ads that showed these extra ratings.

The ads will show “one or more strongly rated aspects” of the business, though it looks like the advertisers won’t actually have full control over what is shown to consumers. Businesses that want to opt out will…

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