Imagine your business is down to its last stretch of runway and your investors refuse to put more cash into it. Your friends and your most trusted advisers tell you that it’s probably time to throw in the towel, but as a last-ditch effort to find some capital, you decide to take the company public.
You are half-certain that the company will go completely bankrupt during the actual roadshow, making the entire process superfluous. You put on a brave face for each banker you meet, and keep an eye on your phone for the call that you’re hoping won’t come. And then it does.
But the call isn’t about your company, it’s about your family — the only thing in the world that’s more important than your company. Your wife has had an allergic reaction to her medicine and stopped breathing. In that moment, you feel a fear that you’ve…
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