4 Marketing lessons from SPC

StrategyAudit

marketing

There is a lot to learn from the SPC imbroglio, the feds must be delighted to have got away with their IR/”no more handouts”  agenda intact as the Victorian government bailed out not only SPC, but their federal colleagues, albeit not a good look for the state version and federal version of  the same party to take a different position on a matter that both are saying is fundamental to their philosophy.

But what can we marketers take away?

  1. Every conversation has many sides. Jan Carlzons great “Moments of Truth” idea from the 80’s hold true in the C21, but the moments have been multiplied by the proliferation of connected devices. Not only do we need to  have to have those we used to call “front line” troops on the hymn-sheet, but we have to have everyone on the sheet, as the conversation is now  much wider, and…

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What’s your $1 million wish for the world? Some amazing ideas

TED Blog

It’s time to nominate someone for the 2015 TED Prize, a $1 million award to a visionary with a great big idea for creating change in the world. Through Monday, March 31, you can nominate a mentor, a hero, a co-worker, even yourself. TED is looking for someone who has not only a great wish, but a track record that suggests they could accomplish it.

(The winner of the 2014 TED Prize will be revealed on Tuesday, March 18, during the TED2014 conference. Mark your calendar to watch it live online. Check back here for details.)

While nominations open, we were curious: What kind of wishes would TED.com fans make with $1 million? These answers have been edited down from a TED conversation. Join the conversation, or make an official nomination through the TED Prize website.

“I would begin by revitalizing the city I live in…

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