4 Marketing lessons from SPC

StrategyAudit

marketing

There is a lot to learn from the SPC imbroglio, the feds must be delighted to have got away with their IR/”no more handouts”  agenda intact as the Victorian government bailed out not only SPC, but their federal colleagues, albeit not a good look for the state version and federal version of  the same party to take a different position on a matter that both are saying is fundamental to their philosophy.

But what can we marketers take away?

  1. Every conversation has many sides. Jan Carlzons great “Moments of Truth” idea from the 80’s hold true in the C21, but the moments have been multiplied by the proliferation of connected devices. Not only do we need to  have to have those we used to call “front line” troops on the hymn-sheet, but we have to have everyone on the sheet, as the conversation is now  much wider, and…

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You’d Be Surprised By What Really Motivates Users

TechCrunch

Editor’s note: This article is adapted from Hooked: A Guide to Building Habit-Forming Products, a new book by Nir Eyal and Ryan Hoover.

Earlier this month, Twitter co-founder Biz Stone unveiled his mysterious startup Jelly. The question-and-answer app was met with a mix of criticism and head scratching. Tech-watchers asked if the world really needed another Q&A service. Skeptics questioned how it would compete with existing solutions and pointed to the rocky history of previous products like Mahalo Answers, Formspring, and Aardvark.

In an interview, Biz articulated his goal to, “make the world a more empathetic place.” Sounds great but one wonders if Biz is being overly optimistic. Aren’t we all busy enough? Control for our attention is in a constant tug-of-war as we struggle to keep-up with all the demands for our time. Can Jelly realistically help people help one another? For that matter, how…

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What’s your $1 million wish for the world? Some amazing ideas

TED Blog

It’s time to nominate someone for the 2015 TED Prize, a $1 million award to a visionary with a great big idea for creating change in the world. Through Monday, March 31, you can nominate a mentor, a hero, a co-worker, even yourself. TED is looking for someone who has not only a great wish, but a track record that suggests they could accomplish it.

(The winner of the 2014 TED Prize will be revealed on Tuesday, March 18, during the TED2014 conference. Mark your calendar to watch it live online. Check back here for details.)

While nominations open, we were curious: What kind of wishes would TED.com fans make with $1 million? These answers have been edited down from a TED conversation. Join the conversation, or make an official nomination through the TED Prize website.

“I would begin by revitalizing the city I live in…

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