The Content Marketing Forecast for 2014 that you should know about !
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Content Marketing has definitely come a long way! Something that began as a niche strategy has quickly grown to become one of the dominant methods of attracting meaningful and good leads. Harnessing the power of words, or images or videos is essential for building long-term success and an online presence.
So here’s a gist of what we believe are trends for this year and where it is headed!
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Did you know that 92% of marketers are using content marketing? According to infinigraph.com 2014, is all about going beyond experimenting to full content marketing integration and executions.
Instead of arguing about its significance and wondering what strategies to follow and the budgets to go along with it, this will be the year where you will need to have your content marketing strategies organized and in place.
58% of B2B and 60% of B2C marketers will increase their content marketing budget over the next 12 months. That being said, companies need to become aware of the importance of content marketing so that CFO’s can make investments in solid content strategies; meaning creating more positions and teams that are dedicated to creating great content. Without a good strategy in place, results won’t be as effective for every aspect of content marketing
Online Marketers have seen an explosion of how people are accessing the web via their mobile devices. From when they wake up until their heads hit the pillow at night, people are on their phones. So why shouldn’t marketers take advantage of this trend and offer consistent and effective content that is accessible on not just mobiles but also tablets? – Trend to look out for is Multi-screens
Marketing needs to be Integrative – it’s not enough to just simply focus on content marketing or social media marketing but to take a holistic view of online marketing in general. Connecting e-mails, content and social media would do a lot to promote the brand and to build relationships.
New SEO –Google’s new algorithm Hummingbird, delivers better results based on the way we speak, so you will now need better and greater content. This update means better use of grammar, synonyms and words that deliver results.
Content Curation: As more content is being churned out everyday, 2014 will see a greater need of efforts to organize all the information into relevant and better ways for audiences to absorb them- like Custom Timeline in Twitter to tweet about a specific topic or event or LinkedIn Showcase pages that allows brands to segment content for audiences based on different aspects of their business.
Providing value and quality content: The overall quality of content will grow more than ever this year and as more people consume this content; brands and marketers will step up their game by integrating photos, videos, journalism and innovative story telling into their strategies.
So it’s time to get your Business on board and incorporate these into your strategy!
What are your content trends for 2014? What do you think people should include into their content strategy?
Let us know!