How to use Project Management to create better Social Media Campaigns

social media and project management (Image via blog.bootstraptoday.com)

 

 There’s so much being said about using Social Media with Project management and how many of it’s principles and techniques can be applied to social media marketing campaigns in order to improve their effectiveness.

But there are two approaches:

  1. Project Managing Social Media
  2. Social Media for Project Management

Here are some tips to merge social media and project management. Let’s get started!

Before starting on anything in the social space, you need a clearly defined social media strategy . After you’ve got the strategy in place, it is time to start your campaign or in the parlance of project management ‘ Initiating a project’ with PRINCE 2. This stage is very similar wherein you need to have a good understanding of the desired goals of your campaign before you proceed.

 Also, the tool sets out the necessary resources, the different sources of information, what sort of things you will post, who your target audience is etc from both a logical and a strategy point of view. PRINCE 2 will help you achieve that.

PRINCE 2 directing a project or a social media campaign

(Image by Emerald Insight)

So you have the Starting of the Project or campaign, and Initiating a Project or campaign, which is similar. the next step is:

Defining Scope: Set a budget for your campaign and a time scope for each day. You need to stick to a particular limit if your project has to be both cost and time effective.

Make use of Gantt charts to keep track of your time and your activities on social media. Use it to plan an item, record the time spent on each part of the project, which ones require more focus etc.

Gantt chart

(Image by Linsday-sherwin.co.uk)

PRINCE 2 methodologies have been crafted seamlessly for each stage of the project. It’s very structured and has stages for controlling and managing product delivery too.

You can integrate Social Media and Project Management in:

1)   Blogs– Which is equivalent to a project notebook or a shared project log

2)   Instant Messages: Send quick, short text messages to colleagues on the computer

3)   Webinars: Make use of Webinars for meetings, presentations, seminars all on the web!

4)   Use Podcasts and Vodcasts: For audio and videos on anything in your field, get them downloaded for access anytime

5)    Social Networks: Make use of different networks to get people of similar interests to come together. Connect with people on topics of interest and learn on the go. Or share photos of interest to people in your network.

Benefits of using social media for project management include:

-Collaboration

-Communication

– Networking

-Increased efficiency

– Financial benefits

– Building trust

-Increased transparency

And using project management tools in social media you can:

–       Choose which tasks are important vs urgent

–       Identify resources

–       Choose the platforms needed

–       Choose the timelines for each project

–       Develop content for each project

–       Have monitoring and communications management

–       Measurement and analytics

prince2 project management phases

(Image by Keycomcorporate.co.uk)

We believe that if you apply some of the project management principles to your campaign, you will be looking at a very successful outcome!

Try it out and let us know how it worked!

-Social Pandora

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One thought on “How to use Project Management to create better Social Media Campaigns

  1. Pingback: 5 Websites you need for easier project management | 'Enaya Weekly

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