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Top Google tools for your Business to Soar!

Top Google tools for your Business to Soar!

 Google tools for business

 

(Image via pearsonschoolsystems.com)

 

There isn’t a single day in our lives when we don’t use the Internet or more specifically Google. But it’s easy to overlook the many tools it has to make your business successful. Some are very well known like Google docs, sheets, slides and Google analytics. But there are a few lesser-known tools that will boost your productivity and grow your business.

 

So we’ve got a list of tools for your small business:

Google tools for your business to soar(image via Stuffedweb.com)

 

  1. Google Adwords: The most popular form of online advertising is pay-per-click and Google adwords is the Internet’s largest PPC ad network. Google adwords offers you targeted reach, greater control because you can create and edit your ads according to your budget in many formats, all until you get the results you want! Plus you don’t have any minimum spending requirements or time commitment. A great way to advertise online and drive traffic to your website.
  2. Google Trends: Your business will keep evolving in order to fit in with the changing times. So you need to be ahead of the game by knowing what terminology to use for your marketing and sales strategy, website etc. try Google trends to search for trends and how they have changed over time.
  3. Google Think Insights : Understand your consumer trends , gain marketing insights, case studies across different industries and so much more! A truly powerful tool
  4. Google Cloud Print Connect your printers to the web, and print from anywhere to anyone on the go! What’s more? Access Google cloud Print from your iPhone, tablet, PC, Chrome book etc.
  5. GOMO 2014 is the year of Mobiles, so it’s about time your website became mobile friendly! Try Google’s GOMO to check if your business website is or isn’t already mobile friendly.
  6. Google Webmaster tool: This Nifty tool provides detailed reports about your page’s visibility on Google search. Identify search queries that drive traffic, links to your site. Simply add and verify your site and access all the information right away!
  7. Google Alerts Get email updates of the latest Google results based on your queries. Enter what you wish to monitor and you will receive all the latest updates of that query. Perfect way to keep tabs on your competitors and your industry!
  8. Youtube’s My business story : Create free , high quality online videos for your business. Simply create a YouTube account and Upload some video clips and photos, follow the guide to help choose templates, add music etc.
  9. Get Your Business Online with Google:  Most consumers, who use the Internet, will use it to look online for local businesses and services. Every business small or big, if it’s local or otherwise needs a website. But not every small business has one! So get your business online offers free website building, domain name registration, and hosting for up to a year. It also has free resources to advertise and grow your business. So what are you waiting for?

10. Google and Your Business– Google’s Blog for business. Perfect for all kinds of resources, tips, case studies, news about relevant hangouts and sites for ex: Google for Entrepreneur. Very handy, very resourceful

11. Google’s Trusted Stores : The best way to alleviate customer’s doubts about your site’s legitimacy and service. The Google Trusted Stores have to pass a test for reliable shipping and customer service. After this, they earn the right to display a trusted store badge. Who wouldn’t trust a store that has a verified badge?

12. Google Form – An easy to use survey tool, which is a free Google Drive add on which can also be created from an existing spreadsheet. You can create a survey from question templates, using any type of options you want namely, check boxes, multiple choice questions, text answers and either post it in Google+ Hangout or via e-mail. The survey along with the responses is then stored in your Google Drive and you can view the results in a summary or a spreadsheet. Quite useful isn’t it?

 

Well there you have it! Our top 12 Google must have tools for your business. Super easy and super efficient.

 

Have you used them before? What tools do you recommend?

Let us know what you think!

-Social Pandora

 

 

How to use Project Management to create better Social Media Campaigns

social media and project management (Image via blog.bootstraptoday.com)

 

 There’s so much being said about using Social Media with Project management and how many of it’s principles and techniques can be applied to social media marketing campaigns in order to improve their effectiveness.

But there are two approaches:

  1. Project Managing Social Media
  2. Social Media for Project Management

Here are some tips to merge social media and project management. Let’s get started!

Before starting on anything in the social space, you need a clearly defined social media strategy . After you’ve got the strategy in place, it is time to start your campaign or in the parlance of project management ‘ Initiating a project’ with PRINCE 2. This stage is very similar wherein you need to have a good understanding of the desired goals of your campaign before you proceed.

 Also, the tool sets out the necessary resources, the different sources of information, what sort of things you will post, who your target audience is etc from both a logical and a strategy point of view. PRINCE 2 will help you achieve that.

PRINCE 2 directing a project or a social media campaign

(Image by Emerald Insight)

So you have the Starting of the Project or campaign, and Initiating a Project or campaign, which is similar. the next step is:

Defining Scope: Set a budget for your campaign and a time scope for each day. You need to stick to a particular limit if your project has to be both cost and time effective.

Make use of Gantt charts to keep track of your time and your activities on social media. Use it to plan an item, record the time spent on each part of the project, which ones require more focus etc.

Gantt chart

(Image by Linsday-sherwin.co.uk)

PRINCE 2 methodologies have been crafted seamlessly for each stage of the project. It’s very structured and has stages for controlling and managing product delivery too.

You can integrate Social Media and Project Management in:

1)   Blogs– Which is equivalent to a project notebook or a shared project log

2)   Instant Messages: Send quick, short text messages to colleagues on the computer

3)   Webinars: Make use of Webinars for meetings, presentations, seminars all on the web!

4)   Use Podcasts and Vodcasts: For audio and videos on anything in your field, get them downloaded for access anytime

5)    Social Networks: Make use of different networks to get people of similar interests to come together. Connect with people on topics of interest and learn on the go. Or share photos of interest to people in your network.

Benefits of using social media for project management include:

-Collaboration

-Communication

– Networking

-Increased efficiency

– Financial benefits

– Building trust

-Increased transparency

And using project management tools in social media you can:

–       Choose which tasks are important vs urgent

–       Identify resources

–       Choose the platforms needed

–       Choose the timelines for each project

–       Develop content for each project

–       Have monitoring and communications management

–       Measurement and analytics

prince2 project management phases

(Image by Keycomcorporate.co.uk)

We believe that if you apply some of the project management principles to your campaign, you will be looking at a very successful outcome!

Try it out and let us know how it worked!

-Social Pandora