The 10 essential but lesser known social media tools that you should know about

Social media tools that aren't well known but are great (Image via Dreamstime)

 

The social media landscape is changing rapidly and we’re sure that by now, you’ve hopped on the bandwagon too. Every company, agency, or person uses their own set of social media tools to get the most out of their business. But we’ve got a few tools we use and think that they’re great! Although some are in beta or aren’t as well known you might find that they do wonders for your business!

 

Here are our top 10 tools that got our attention and will get yours too!

 

  1. Mention – A tool that replaces Google Alerts for capturing mentions, social media monitoring, it is really easy to use with great functionality. It also has simple controls to turn specific sources off with emails that take you straight to the source!
  2. Editflow– A WordPress plugin that allows you to manage your editorial team seamlessly. It gives you custom statuses, a calendar, editorial comments etc. This tool makes it easy to collaborate with your teams and is especially useful for those with many blogs.  If it’s a single tool you’re looking for to manage your accounts, this one is for you
  3. Tweetreach – Another great tool to see how far your tweets travel and how effective your tweets are. Who doesn’t want that!
  4. Addvocate– A social sharing tool for employees in your company. All you have to do is install a simple browser plugin that allows them to receive recommendations and to recommend content to the marketing or social media team.  You can get detailed statistics showing which employees are sharing content and how many clicks you get.
  5. Argylesocial.com– Perfect for team- based collaboration, publishing and merging social media with your business. A dashboard that allows you to monitor Facebook and Twitter, delegate tasks to your team. It’s easy to use and has easy reporting of your social media efforts. It is your go to tool if you are a social media manager or a client or agency to prove to your management that your social media campaign is paying off.
  6. Crowdbooster– This is a highly recommended tool for many. It offers social media analytics with suggestions to help improve your online presence. You get a bird’s eye view of analytics, audience insights and content schedules.
  7. Swayy – Swayy helps you discover the most engaging content to share with your audience. The articles are right in front of you as a dashboard and you can share articles across multiple platforms. Plus you can schedule them too!
  8. Twitter Search: A lot of people love this , in fact it’s one of Chris Brogan’s favorite tool. Most of us use this tool but here are a few tips on how to make the most of it (Source: Kissmetrics) Use Twitter to uncover top trending topics– by using the  -rt filter:links  code. So if you’re looking for “Social Media –rt filter:links” , the code will remove all retweets.

Find out who’s talking about you– what conversations are you in, or are you not involved in. Just use the search string. X-to:x-from :x-@x  replace x with your name. Ex: CoolEgg-to: CoolEgg-from: CoolEgg-@CoolEgg

 

Track multiple profiles– search using to: plus your twitter handle. For example; to: Patel plus your other Twitter handles.

 

Follow conversations about your competitors- Search with to: competitor or from: competitor. Replace competitor with their Twitter handle.

 

See pictures with trending topic– search for these using the string ‘trending topic twitpic/post.ly/twitgoo filter: links

 

Twitter search is also great for finding topics to blog about.

9. Traackr.com – A simple way to find and follow influential people in your space. Identify the authorities in your industry and watch how they respond and contribute to content that is shared. It’s great for agencies or brands who want to build their campaign.

10.Tagboard We saw Kim Garst talk about it and decided to try it out. It is fantastic! It monitors hashtag searches across multiple social media channels. You can check specific hashtags on Twitter, Facebook, Instagram, and Google+ and create a custom board filled with content from across all platforms. It is useful for brand monitoring for your own or your competitor’s brands and content curation for a specific hashtag. You can also reply to the conversations right from within Tagboard.

These are our recommendations for you to try out; integrate them into your plan and see how it works for you!

Tell us your views of the tools and if you use any that is not as well known as the other social media tools.

 

-Social Pandora

 

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