A little while ago a friend shared this video with me. It wasn’t until recently when I watched it again, that i realised the video is branded.
Red Bull uploaded this cool, unique and beautifully produced video in late 2010 but it is still getting views to this day. After watching this video again I went through the Red Bull channel and realised just how actively the company uses YouTube as a significant brand building tool.
When you look through the Red Bull channel, you will notice a few things:
Like I mentioned, I didn’t even realise that the above video was by Red Bull. They display their brand logo on clothing or equipment but tend to avoid direct advertising of their actual product. Instead, Red Bull focus on building and reinforcing the associations with the brand. They do this by uploading only the coolest, most extreme action…
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