You might be sitting in front of your computer tapping way fervently at the keyboard creating posts, articles, tweets or status messages for your different profiles or you could be staring into space wondering what to say! (You’re not alone) and we know that it’s not easy. We’ve got a few pointers that might help you. While we’ve written posts on how to create content on Twitter (Applicable to Facebook too) this one is a post focusing on using Google+ page for curating content.
Simple and effective steps to creating content that saves time and adds value to your business page. In the last post; we compared Facebook and Google+ and found that Google+ is the second biggest social networking platform to have a presence on.
Google+ can be used because of the following advantages:
- Easy to use, easy to create a page and if you so choose, you can assign multiple people to manage the page and then assign different responsibilities for each.
- The layout is easy on the eye and allows for rich media and attractive images.
- Integrated Hashtag function
- Its seamless integration with all things Google, YouTube and Picasa (If you have a Picasa account)
- Users can comment and recieve notifications when there’s new content
- Video hangouts for multiples people
- A Google + page can be connected to your website and blog
- No paying to promote your posts!
- Google + allows for indexing, gaining page rank and authority which will help it’s performance in search results
A Google Plus page will need a personal account to log in, making you the face of the brand as opposed to just having a brand page sharing the content.
Like other networks, you can collect and curate content from sites like Scoop.it , Curata , Bagtheweb, Curationsoft , Bundlr.com or alternatively from Blogs, Twitter, Facebook and LinkedIn. You can also use tools like Sproutsocial and Hootsuite.com to post content on Google plus page. So if you are connected to your Twitter account and your Google plus page, you can cross- post it.
HINT: When you’re browsing for cool content, save to Pocket and Evernote and use it for posts later.
Make use of communities:
These are organized around interests or particular topics. You will notice that when you search or post about a particular topic, you will find discussions being made around it. That’s a great way to find content as they would have done the discovery for you and you’ll have a wide range of perspectives.
Make use of circles:
You can organize people into different circles such as customers, influencers, or a reading circle or even subscription circles. As you find others who post regularly on certain topics, you can put them into the corresponding circle and share the content. Better still if they belong to a community, join it for more content.
Creating circles also lets you target your messaging to share the right things to the right audience. It’s a simple drag and drop process, all you have to do is follow the user and then pull their icon into the circle of your choice. You can additionally also see which users have added you to their circles under the ‘Added you’; as a user needs to be following you before any content can be shared with them.
Make use of search:
Create Hashtag and keyword searches for curating topics of interests. You can also search for conversations by typing either your name or the other user’s name, and Google + will return every single post that you’ve both interacted on. Use the ‘More’ drop down at the top of the search results to filter the post types.
Use Google Ripples to locate your shares, see who has shared your post or URL and how many times, and the comments they’ve made.
Google + posts should have a Title, some description and attribution to the author. If you want to mention someone either to cite them or for attribution, you can use the G+ compose box or use their Google plus ID proceeded by a ‘+’ symbol. Add relevant Hashtags to make your post searchable and spend time to look up the author of a post on Google+ for trackbacks.
Here are 5-steps by Stephan Hovnanian to rock your attribution and citations
- Write your blog post like you normally would and link to the relevant content
- Go to G+ and find the profile of the author of the posts you’re linking to.
- Go back to your blog post and link to their profile in a citation next to their link. This creates a back-link to their Google profile.
- Publish your blog post
- Share your blog post on Google Plus
For sharing, you can either schedule it post it straight away on Google+
Google+ is the ideal platform for establishing yourself as an authority on a subject matter.
- Share the business page to your personal profile with a gist of what it’s about. This helps build trust and have a face that people can relate to.
- You can re-share your business page’s posts to your personal profile- Just include a ‘+’ mention of the page, your own follower base will re-share the content.
- Shared circles- Look for users who might be interested in your topic and add those people to your page’s circles to share their content and they could follow you back!
- Interact with those who interact with your page- Always thank them for commenting on your posts. You could use your personal profile or the business page to respond but use your personal profile more as its more personal and makes it easier to manage notifications afterwards.
Although this is how to get your business page out there, making it successful will require continuous refinement on how you want to engage with your subscribers. Authenticity and attribution always work well on Google+.
Be sure to provide content on specific topics your audience or subscribers are interested in or if they see content that they aren’t keen on they might just leave you or your page from their circles.
One of the downsides of posting on Facebook and Twitter is that you can’t control the font. You can’t make words bold, you can’t strike-through, and you can’t put words in italics. However, you can do this on Google+, which means you can get very creative with your posts.
Check out this infographic by Big Mouth Media, on how to format your fonts and make them more interesting.