(Image via WeSEE)
Facebook continues to reign as the no 1 spot for both personal connections and businesses.; from being a meeting place for friends to share thoughts, opinions and images, it has grown to a great venue for marketing both products and services through customer interactions and self promotion.
With close to 9 million users, Facebook has become an increasingly useful tool and it is almost imperative to have a strong presence.
Whether your brand is just starting out or well established, launching a campaign on Facebook can be daunting. It doesn’t have to be time consuming or expensive and there are a few things that you can do for your brand without being overwhelmed by data.
So get your engines revving, here are our 15 tips
(Image via WesEE)
- Identify your Audience: You need to know who your customers are in order to connect with them. Who are they? What do they like reading? How active are they on Facebook? Once you know these, move on to step 2 of creating a marketing strategy.
2. Create a Facebook marketing strategy: Cover areas like Audience, Internal resources, Content Integration, List of content to distribute, Measurement, Budget and Timelines.
3. Create a Facebook Business page: Go to Facebook to create your company page. It’s a great spot to develop your company brand identity and to show your human side as well. Provide fun, informative content, share things that your audience will like and that is in line with what your brand stands for. Also include keywords in your profile so that new and existing customers can find your page.
4. Set Goals: Set daily, weekly and monthly goals with a list of how often to post, what kind of content to post and link your company blog to Facebook
5. Email your database- Once your page is live, send emails to your database letting them know that liking your page will give them access to events, promotions and tips. Ensure that it is exclusive to your page and will add value to your customers
6. Promote your page and posts: Add Facebook links to emails and ‘Like’ buttons to websites and blogs. Also promote to your friends and friends of friends to get more views and likes. You can also make use of FB ad’s to get more reach.
7. Use a third party platform to distribute your content: Making content on a full time basis for all your social networks can be time consuming. Leverage social media management tools like Hootsuite.com , Bufferapp.com and Socialoomph.com which allow you to publish once and distribute everywhere and at scheduled times. You can integrate Twitter, Google plus and LinkedIn company pages within an easy to use interface.
8. Find out when to post: Use Edgerankchecker.com to find out the best times to post on Facebook, what keywords to use, how often to post etc. be consistent with your posting , be relevant to your audience, and be excited about it! Your audience at the end of the day is here to have fun. So engage them the right way.
9.Utilize Facebook groups: Facebook groups can be made public or private, use it to become a social friend, be there to answer queries and make yourself an asset of the group.
10. Use Facebook page insights: See which updates did well and why. What kind of content does your audience respond to better? Use these insights to provide a report and export it to excel for future reference. Be sure to check out Mari smith’s Facebook page for new changes to page insights.
11. Got great customer service? Show off your skills! Respond to all your customer’s comments, queries on time all the time. Convert negative feedback if any to positive feedback by addressing the issue. Always maintain a professional and positive tone. Ensure that you always wow your audience by making their experience with you better.
12. Provide Localized content: Make your fan’s experience better by providing a discount or walk- in promotion at your area. Provide content that is geographically suited to your audience. Geotarget your posts even if you don’t have multiple locations.
13. Host Facebook contests: Create engagement, excitement by running contests, promotions to increase fans and awareness. The results are fast and can even be dramatic. Prepare by researching third party app providers (contests can’t be hosted through Facebook itself; you can’t ask for ‘likes’ as entries) then direct users to the app from your Facebook page. Decide on a prize that will excite your audience, promote your contest through either paid or non-paid options.
14. Use Facebook advertising: Implementing Facebook advertising into your marketing strategy is one way of increasing likes or driving website clicks. Compared to other online advertising options, you can see a difference in your page’s engagement metrics and ‘like’ count without costing you the earth. You can also narrow your ads to a particular audience- based on demographics or interests or even those who have ‘liked’ your competitors page as well. Set ad budgets and built in ad performance tools. Facebook doesn’t release information about their ad CTR’s so it’s difficult to know how successful Facebook ads really are. But, according to the infographic by Wordstream.com Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80; however, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition.
15. Always keep content current: Keep content fresh, regular and update profile photos; cover photos, links to other pages and contact information to optimize your page for search engines.
16. Use Facebook promoted posts and Sponsored stories: Promoted posts will increase your chance of being seen in your user’s news feed. They are shown to existing fans with an option of reaching friend of fans.
A sponsored story is a kind of Facebook ad that shows a user’s interaction to the user’s friends. So if a user likes a certain page, his friends also like the page. The aim is to have a user take the same action as that of his friends. The difference is that sponsored stories get preferred posting, appearing on news feeds and on the right side bar.
Other tips include:
1.Use the right image size
2. Use cover photos
3. Don’t forget to organize your tabs: doing this will really boost return traffic and get a good impression with your visitors.
While there is no one size fits all formula for using Facebook, start small and work your way up.
There , that wasn’t so hard was it? They’re small, easy tips that will do wonders to your page.
Let us know how it works for you!