Blogs are a great way to keep friends and family abreast with all the latest news and happenings in your life, for businesses to read new and updated information, or to learn step-by-step tutorials and even host photographs of events. Albeit being informal and causal in tone, blogs are a wonderful tool to attract a broad audience.
And hey, if you have something informative or fun to share with the world, blogs are your source of doing it! But how do you decide what to blog about? How do you bring your audience back to you time and again?
Look no further; we’ve got a few tips and tactics for you.
We hope our insights will help you create good content for your blog as well as help you connect with other bloggers.
While interests can vary and go up to plurals, it is unwise to right about everything under the sun.
Bringing you rule no 1:Pick you area of expertise
Choose your niche when it comes to blog posts because even if your interests vary, trying to cover everything as well as creating content for all of it is not easy. Start by focusing on your niche, and then work your way up. Most importantly, do you connect with your content? If you don’t, no one else will either.
Choose a category:
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Even if you’re writing a stand-alone post or as part of a series, the post should definitely fit into a blog category. This should in turn match your overall content strategy.
When you choose categories, check to see if it’s part of the company’s objectives and name it accordingly.
Word choice is extremely important:
Clear the clutter in terms of words that will weaken your post. Keyword density is very important for SEO.
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Choose a good topic or post title:
This is the most crucial part of your blog because it’s the point of actually getting readers to get up and notice your post.
“The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning” – Mark Twain
Your title should
- Kindle your reader’s curiosity
- Get them thinking
- Provide a solution
Have a Call to action
After reading your post, your readers should have a small bulb go off above their heads; prompting them to think and apply it. This will also help create a better connection between bloggers through the exchange of ideas and information.
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What do you really want to say?
Long posts or short posts; the blog post needs to have a direction. A good title may bring readers to your page but if the post doesn’t make sense or matter to them, you’ll have them leaving.
A good way of overcoming this is when you have identified your target audience and ‘listened’ to what they talk about or what their interests are through social media channels, you can apply that knowledge to creating content for blogs as well.
Also check if your blog’s content reflects these:
-Does your post offer a solution to your readers?
– Show them ‘how’- to do something?
-Pave a path for them to make decisions?
-Bring out an emotion from your readers?
-Does it inspire them?
After writing your blog, do some post promotion to increase exposure and increase your audience base.
Errors such as spelling mistakes as well as grammatical errors are a huge barrier for engagement.
It’s better to edit and proof read your content before it’s published.
We’ve found that when the post is read a few times by various people, it helps clear the errors as well as provide perspective. We’ve also noticed that some of our writers read the post out loud to themselves. No, it isn’t crazy; it actually helps in putting yourself in the reader’s shoes and looking at it from their perspective. The bottom line? Try out ways that will work for you to make it interesting as well ensuring that it gets done.
Spice it up!
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Add images, videos and spend time making the post look good. You will be making your posts more useful and memorable to your readers.
Lastly, Time your posts:
Strategic timing of posts can ensure that the right people see it at the right time.
These are our 10 tactics to create great blog posts that are sure to rock your reader’s world!
Let us know if you have any more great tips to add!