STRATEGIES FOR GROWING YOUR SOCIAL MEDIA AUDIENCE
( Photo Credit- Dreamstime.com)
Have you used Social Media for your company before? Has it worked so far? Does Social media really matter for your company?
The answer will be a definite “yes”
Although Social Media changes on a daily basis, there are a few things that haven’t changed. One of them being, how Social Media is being used to build an audience or to improve the social media strategy.
For some companies, sending a few tweets, posting on Facebook or even writing a few blog posts have gotten them only so far. There is the obvious desire of achieving more and connecting with more people. Here are a few steps for creating positive and useful presences across Social Media channels for both your existing audience and acquiring new ones.
- Generating third party conversations: Apart from a few tweets, Facebook statuses and blog posts of your own, visit blogs, websites & fan pages of others and engage with them. Having conversations with them will eventually bring new traffic to your website and new followers.
- Engaging the right group of people and potential customers: This is essential if you want to build an audience. You need to ensure that the marketing and advertising content solves problems and meets the ‘unmet’ needs of the people you hope to connect with on Social Media.
- A good balance of content: It’s hard to keep people continually engaged with your content if it’s mostly about promoting or selling. Adding good, light and interesting content to the mix will go a long way in how your content is shared and how your audience increases.
We love this info-graphic that Digital Information World has created. It depicts how to develop mutually beneficial relationships with your audience.