Creating a Social Media Strategy the hassle-free way

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 Although a lot of companies embrace Social Media as part of their marketing plan, there are a fair few of those who are confused or overwhelmed with Social Media and how to use it.  Reactions vary from “ I already have a lot of customers who are regulars, I don’t need social media to bring me more” or “I don’t know how to use social media, so I don’t do anything”  to “ I don’t think social media can do anything for my job” and the plain and simple” I don’t have time for social media”

Sound a little familiar? That’s all right; you’re not alone. It’s really about understanding how social media works and what it can do for your business. With social media, you can enhance your relationships, build new ones, expand your brand and even understand what your brand needs to improve upon. Today, people the world over look to search engines to find companies, read reviews, check on competitors, look up business partners etc. So if you’re not available to them on social media and the web, they might miss out on what you have to offer.

Once you have established the need for using social media in your business, the next bit is to have a social media strategy in place. If you’re a company already using social media but have the issues of not being engaging enough, you may not achieve the goals you’ve written out for yourself.

Here are 10 easy steps to crafting out a strategy for your company and how to start a campaign.

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 STEP 1: OBJECTIVE SETTING

What are your objectives for your company? Establish a clear, focused vision. It could be to grow your brand, attract new customers, or just to engage with your customers and fans.

Next is to make it measurable. So let’s say you want 50 new customers or leads in the next two months. It is more measurable and clearer than saying that you want 50 new leads.

STEP 2: SITUATION ANALYSIS

Who is your audience? Who are the people you want to engage with on social media?

In order to do that, consider asking yourself these questions;

  • Where does my target audience engage? Is it Facebook? Twitter? Blogs? Or forums?
  • Do they just read and leave or do they share, and actively participate?
  • What do I know about them? Their demographics, psycho-graphics, their interests?

STEP 3:  TOP PRIORITIES AND IMMEDIATE GOALS

What are the immediate goals that your company has? What do you want your business to be known for?

What do your customers like about your brand? What do they feel you lack?

Are you having any other marketing or promotional events lined up in the near future?

If so, just  link them with social media to promote it even more.

The answers to these questions will give you content for your brand.

 STEP 4: RESOURCE ALLOCATION FOR YOUR GOAL

Write down what resources you need to achieve your goal. They could be the following too

–       Internal resources and skills needed

–       External agencies you may partner with

–       Responsibilities and structures

–       Processes where possible

–       Social media policy or guidelines

STEP 5: CONTENT PLAN

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Answering questions to steps 2 and 3 will give you the basic content needed to get you started. With Digital, remember that the’ Devil is in the details’. So start slowly, create content for a week, then a month and work your way up. Remember to post content that is engaging and informative.

STEP 6:  PUBLISH AND PROMOTE ON THE SOCIAL NETWORKS WHERE YOUR AUDIENCE IS

–       Create a presence on all the major social media platforms

–       Ensure that the company name is the same across all the main profiles

STEP 7: LISTEN AND COMPARE

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Although it is relatively simple, it is most often ignored. When you ‘Listen’ you’ll know what your customers are saying about you and what your competitors are doing. It’s great to know where and how you should be active on social media.

 STEP 8:  REMAIN HUMAN AND APPROACHABLE

How will you post content, engage with your audience, promote you brand while still being human and approachable?

Social Media is about people, not logos’

STEP 9: MEASURE AND MONITOR YOUR RESULTS

Set up everything you need to measure results. These metrics will be based on the business objectives you have defined.

What is your social media call to action? How do you make your audience respond to your social media activities?

STEP 10: MODIFY AND REPEAT

But, don’t forget these!

–       Be consistent with content

–       Be original

–       Be focused

–       Have a website link

–       Use e-mails

–       Maintain a personal blog- it makes the company more human and tangible

Lastly, make your employees your advocates. Including them in the social media brand building will not only build brand loyalty among them but also foster greater employee advocates.

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Follow these simple steps and see how social media starts working for you!

(Images via- Dreamstime)

Boosting the Battery Life on iOS7

BOOSTING THE BATTERY LIFE ON iOS 7

Image(Photo: Digital Trends)

There are many happy users of iOS7 since it’s recent update; however there seems to be a few issues with the battery life. Previous users of iOS 5 have mentioned the faster battery drain since the update.

Packed with goodies like new design, interface, itunes radio, music streaming, ‘Air Drop’ etc., iOS 7 is definitely more power-hungry than iOS 6.

So, we’ve put down a few tips for you to maintain your battery life:

  1. Switch off Background app updates:  Automatic downloads for new versions of apps in the background are a high energy –sucker. Simply disable it by going to settings>iTunes and App store> Scroll down and toggle off the updates icon under the automatic downloads section.
  2. Try not to use the phone any more than you normally would: The excitement of having a new phone would mean trying out all the new, cool features as soon as you get it, but try to do it a little at a time. Also, your phone after you have just updated to iOS7 will start downloading apps and photos from your iCloud backup continually even over wi-fi.
  3. Turn off ‘Air-Drop’ when you don’t need it: Image
  4. Switch off Auto Brightness – Dim it down to make it more energy efficient. Under Settings>Wallpapers & Brightness> toggle off Auto Brightness
  5. Turn –off Wi-Fi searching: If you don’t need your phone to look for wi-fi that is connected in the area, turn it off.
  6. Turn-Off notifications that you don’t always need like the weather, stock etc.
  7. Switch –off location services:  Simply go to settings>Privacy> Location services and toggle accordingly.
  8. Reduce the frequency of Push notifications- Choose from 15 minutes to half an hour or even the option of manual search for new data option.

More updates for the iOS 7 is sure to come and will fix the battery drain issues, but for now these will certainly do the trick.

Let us know if there are any more tips you would like to add or have used to make your battery last longer.

We’d like to hear from you!

(Image credit- Macworld)

 

 

Strategies to build your Social Media Audience

STRATEGIES FOR GROWING YOUR SOCIAL MEDIA AUDIENCE 

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( Photo Credit- Dreamstime.com)

Have you used Social Media for your company before?  Has it worked so far?  Does Social media really matter for your company?

The answer will be a definite “yes”

Although Social Media changes on a daily basis, there are a few things that haven’t changed. One of them being, how Social Media is being used to build an audience or to improve the social media strategy.

For some companies, sending a few tweets, posting on Facebook or even writing a few blog posts have gotten them only so far. There is the obvious desire of achieving more and connecting with more people. Here are a few steps for creating positive and useful presences across Social Media channels for both your existing audience and acquiring new ones.

  1. Generating third party conversations: Apart from a few tweets, Facebook statuses and blog posts of your own, visit blogs, websites & fan pages of others and engage with them. Having conversations with them will eventually bring new traffic to your website and new followers.
  2. Engaging the right group of people and potential customers: This is essential if you want to build an audience. You need to ensure that the marketing and advertising content solves problems and meets the ‘unmet’ needs of the people you hope to connect with on Social Media.
  3. A good balance of content: It’s hard to keep people continually engaged with your content if it’s mostly about promoting or selling. Adding good, light and interesting content to the mix will go a long way in how your content is shared and how your audience increases.

We love this info-graphic that Digital Information World has created. It depicts how to develop mutually beneficial relationships with your audience.

Simple strategies for building audience on social media

Explore more infographics like this one on the web’s largest information design community – Visually.